Analysis: Buying Jewelry Is Investment Or Collection?

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > 2014 Shanghai jewelry exhibition < /a > has been gone for some time, and 2014 Beijing summer jewelry exhibition also ended yesterday (11).

The exhibition has attracted the attention of many media. The development of jewelry brands, especially the development of domestic jewelry brands, has become a topic of concern in the industry.

At the same time, as the jewelry industry continues to be hot, jewelry investment and collection has once again become the focus of attention.

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< p > in recent years, the domestic market has strong demand for jewellery, and the domestic diamond market has maintained a relatively good growth. It not only lets famous jewellery brands aim at the domestic market, but also makes jewellery investors eager.

But many people are still vague about the concept of investment and collection of jewellery.

In fact, jewelry investment and collection are totally different two concepts. Only by clearly identifying investment and collection can we clearly identify the objectives and maximize the benefits.

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< p > < strong > the watershed of jewelry investment and jewelry collection < /strong > < /p >

< p > first of all, we must make sure that jewelry investment is the act of buying jewelry with a certain amount of investment and gaining profits in a certain period of time.

While the collection does not have the subjective motivation of income, more sense of ownership and inheritance, of course, collection of jewelry will also increase over time, but the ultimate goal is not profit.

Only by defining this concept can we complete the corresponding behavior more accurately and invest and collect jewelry.

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< p > < strong > 3 steps and 5 words to help you turn the stone into gold. < /strong > < /p >

< p > < a href= "http://sjfzxm.com/news/index_h.asp > > jewellery investment < /a > we must do 3 steps, set goals, select projects and channels.

Successful jewelry investment behavior should conform to the "5 character classics", "buy", "sell", "true", "Xing" and "long".

"Buy" means ample supply of goods. "Selling" means smooth channels. "True" means that the evaluation standard is accurately recognized. "Xing" has a good appreciation record, and "long" means a good market.

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< p > there are many projects that can invest in jewelry, such as diamond, gold, emerald, gemstone and jade, but there are not many suitable investment targets.

At present, the price of gold is low and the future is uncertain. As an investment project, we need to be cautious.

Diamonds are the most popular investment in the industry.

From 3~5ct white drill to powder drill, IP keeps rising, and the IP value of powder drill is the highest.

It is worth mentioning that in recent years, the market of jadeite jade has begun to be hot. Jade has also become the target of many people's investment. But we should pay attention to jadeite and jade. There is no international certification standard. Jadeite's "water", "species" and "color" are different in judgement. The production area of jade is various, and the density of hardness is different. This increases the risk of "buying" and increases the difficulty of "selling".

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The importance of "P > evaluation criteria is directly reflected in revenue. In the spring of 2009, the total turnover of Sotheby's" jewel watches "in Hongkong was about 326 million yuan, while the total turnover of Hongkong Christie's" magnificent jewelry and jade jewelry "also amounted to about 226 million yuan.

Compared with the hot market of jewelry auction in Hongkong market, the auction of jewelry in the mainland does not show a strong rising trend in the first tier market.

Faced with this phenomenon, Ren Jin, vice president of the jewelry College of China University of Geosciences and design director of the jewellery Club of Yue Wang, said: "the evaluation system of domestic jewelry auction system is not perfect enough. Compared with the history of jewelry auction in Hongkong, Sotheby's and Christie's have long won a lot of praise in the auction of international jewellery, so we can see that the integrity of Hongkong jewelry auction evaluation system is the level that the inland evaluation system can not reach in one or two days."

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P, buy and sell, and make profits. Usually diamond purchases can be done through trading markets, jewelry exhibitions, diamond auctions and auction houses.

It can be sold through overseas banks, auction houses, financial institutions and diamond market.

Jewelry investment is a kind of investment behavior in the final analysis, and is directly linked to the interests, and jewelry collection is not so strong interest driven.

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< p > < strong > Jewellery Collection is rare and delicate < /strong > < /p >.

< p > Jewellery Collection is not attracted by the profits derived from jewelry but is conquered by its beauty, so jewelry collection is relatively picky about the target.

For jewelry collection, Shi Hongyue, Deputy Secretary General of China jewelry and jade jewelry industry association, once said: "collecting jewelry first needs to know which jewelry has collection value, and distinguishes between collectibles and non collectibles.

Jewelry is divided into commodities, artworks and handicrafts.

Works of art are related to material, and large diamond grains cut well are works of art, not crafts.

It is common in the arts and crafts market that many copies are not to be copied, but art works can not be duplicated.

Therefore, works of art have high collection value.

In addition, the exquisite works produced by the master of Arts and crafts, and good materials, are also worth collecting.

Second, high-end jewellery (such as large particle diamonds, high-grade diamonds) and resource based (jade, Huang Jin) jewellery will have great room for future development.

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< p > > Gao Yilong Curiel Francois, President of Christie's Asia region, has also interpreted "a href=" http://sjfzxm.com/news/index_h.asp "jewelry collection" /a "in his exclusive interview. He believes that the works of the master are well suited to the pursuit of the real and lasting value of jewelry after the 2008 economic crisis, and the pursuit of details, and he predicts that this trend will continue throughout the world.

He said, "the added value of masterpieces is mainly reflected in their creativity and perfect technology.

When assessing the value of a jewellery, the industry will first observe whether the reverse side is fine, and a masterpiece works from any angle has the amazing beauty. This is also the standard of judgement that the collectors always follow.

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< p > indeed, for all collections, amazing beauty and scarcity are important factors that affect value. Things are scarce and expensive. The more unique things are, the more valuable they can be embodied in the collection, which is not money can be measured.

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