Implementation Of "Zero Inventory" Franchisee In Children'S Footwear Industry

< p > inventory has always been a problem for the shoe and clothing industry. While occupying a large amount of funds from agents and brands, it also affects the purchase and sale of new products.

In order to allow agents to light up and quickly expand terminal channels, some children's shoes and clothing enterprises began to test the water "zero inventory" franchise mode.

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< p > not long ago, in a new product ordering meeting of a children's shoe enterprise in Quanzhou, a "zero inventory" franchise mode attracted many agents' eyes.

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< p > < strong > < a > href= > http://sjfzxm.com//business/ > save /a from the worries of the franchisee.

< p > "after franchisee's own location and decoration, we will provide shelves for franchisees according to the size of the storefront and distribute them free of charge. Franchisees only need to pay a small amount of deposit."

Li Junyi, general manager of COOSKIN (COOSKIN monopoly) Footwear Co., briefed reporters on the "zero inventory" joining mode that is being tested by enterprises.

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< p > "implementation of the" zero inventory "franchise mode, for franchisees, it can reduce the entry threshold. Take 30 square meters of terminal stores as an example, normally need 5 meters of shelves, franchisees provided 20 thousand yuan margin, we will directly shop, compared to the previous franchisee's own purchase mode, in the capital of a store can save 30 thousand yuan to 50 thousand yuan, and the franchisee has no inventory pressure, will put more energy in store operation, product promotion, but also conducive to the growth of store sales performance.

Li Junyi said.

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< p > it is understood that children's shoes and clothing brand Wan Tai Sheng and Kasiron (Kasiron store) have also tried the "zero join" mode. Wan Tai Sheng's zero inventory franchise mode is mainly based on the brand influence and competitive advantage of price.

Kasiron's "zero inventory" mode of joining is close to COOSKIN, including free goods, free shelves, sold out and money.

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< p > < strong > strengthening the receivables' backflow < /strong > < /p >

< p > not only the children's shoes and clothing enterprises in Quanzhou are trying to "zero inventory" franchise mode, but also search for "zero brand inventory of children's brands" on Baidu, and many enterprises in Guangdong and Zhejiang will try this way.

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< p > industry insiders say that this kind of franchise mode is to some extent a competition in the field of children's shoes and clothing, so as to quickly expand the market and fight for the products of agents.

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< p > for example, in 2012, in the background of intensified competition in the industry, Kasiron's terminal store still grew by more than 400, benefiting from the policy of free joining, store joining and zero inventory to a certain extent.

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Such a move has played a catalytic role in the development of the brand. Many large shops in the city center have been occupied by the brand of Quanzhou children's shoes, helping children's brands quickly occupy the market, but also caused a large number of funds to be occupied by enterprises, and various arrears appeared frequently.

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For this reason, COOSKIN promoted the "threshold" when implementing the policy of "zero inventory" to join P.

"First, the pilot areas are densely populated provinces and cities, such as Jiangxi, Anhui, etc. Secondly, we must consider the integrity of the franchisee (integrity stores) and sales ability. Once again, the headquarters will adopt the ERP system to manage the zero inventory stores directly, and the franchisees sell every pair of shoes.

In addition, the settlement cycle is also shortened, each month's 5, 15, and 25 settlement each time, so that we can speed up the withdrawal of funds and to some extent solve the problem of arrears of accounts receivable.

Li Junyi said.

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