International Convention And Exhibition Layout Chengdu Becomes The First Choice City In Mid West China

< p > from the Fortune Global Forum successfully held last year and the world Chinese business conference to the twelfth Michelin Biden challenge competition this year, the 2014 World Conference on Robotics and intelligent equipment industry and the < a href= "http://sjfzxm.com/news/index_z.asp" > Expo > /a >, in the process of the gradual development of International Convention and Exhibition activities in the westward trend of China, a href= "http://sc.sjfzxm.com" > Chengdu < /a > is gradually becoming the preferred city in the layout of the major international convention and exhibition activities in the central and western regions.

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< p > < strong > a story < /strong > < /p >.

< p > < strong > one of the five largest exhibition companies in the world < /strong > < /p >

< p > < strong > Cologne exhibition first entered Chengdu < /strong > < /p >.

It is obvious that P is a mirror.

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P, April 23rd - 25, the first China International Western hardware exhibition was held at the new century international convention and Exhibition Center. The hardware exhibition area was 15000 square meters, attracting 260 exhibitors at home and abroad, and 10000 professional audiences in 3 days.

Although the scale is not large and the time is not long, this small exhibition is quite representative. It is one of the five largest exhibition companies in the world, and Cologne exhibition company, Germany, has second domestic hardware exhibitions in Shanghai after its world-famous China International Hardware Exhibition. It is also the first project of Cologne Exhibition to enter Chengdu.

Why did Chengdu attract cologne? Why did the top international exhibition company choose Lai Rong development at this time? What kind of cooperation will they carry out in Chengdu in the future?

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< p > it is learnt that Cologne exhibition company in Germany ranks among the five largest exhibition companies in the world.

There are 68 international professional fairs held annually.

In 2013, the exhibition area of Cologne was 4 million 200 thousand square meters. The exhibition attracted 2 million professional spectators from 42000 exhibitors and 175 countries.

The international exhibition held by Cologne company is very high. A href= "http://sjfzxm.com/news/index_z.asp" > exhibition < /a > nearly half of the exhibitors and 1/3 of the audience come from other countries and regions outside Germany.

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Feng Xiangjun, managing director of Cologne Exhibition (China) Limited, said that the international Western hardware exhibition was located in Chengdu, which is the result of the company's full market research. This is due to western regional advantages, policy advantages and strong support from local governments. It benefited from the market radiation ability of Chengdu in the hardware industry, as well as the comprehensive effects of last year's Fortune Global Forum and the world Chinese business conference's success in Chengdu's successful urban image promotion in P.

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P China International Hardware Exhibition, founded in 2001, is the first Asian and second professional hardware exhibition in Asia. It has developed into the preferred platform for overseas hardware enterprises to enter the Chinese market, reflecting the highest level of "made in China" hardware products.

The China International Hardware Exhibition in 2014 has an exhibition area of 103500 square meters and 2400 exhibitors. Among them, over 90% exhibitors are front-line manufacturers, covering almost all the famous enterprises in the industry.

Based on the Western International Hardware Exhibition in Chengdu, it will mainly radiate the whole Sichuan, Chongqing, Guizhou and other places. It has great room for development and improvement. "We have confidence in creating such a platform in the West."

The scale of this exhibition is basically up to expectations. In the future, it will focus on specialization, internationalization and authoritarian development.

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< p > < strong > behind the story < /strong > /p >

< p > < strong > three party force > /strong > /p >

< p > < strong > International Exhibition has successively settled in Chengdu < /strong > < /p >.

< p > "from the Cologne exhibition held in Cologne, Germany, we can see that the reason why the international exhibition organizers choose Chengdu or even seize Chengdu is, in the final analysis, the three aspects of the promotion of the comprehensive strength of Chengdu, the lifting of the West in the economic map of China, and the promotion of Chengdu's extreme nuclear status in the west of China."

The relevant person in charge of the city Expo Bureau said that with the further development of the policy of "the western development", the international exhibition opened up the western market, the endogenous demand for brand export to the West was significantly improved. At the same time, Chengdu, as an important economic polar nucleus in Western China, provided strong support for the development of the International Convention and exhibition industry in the aspects of the construction of the airport, the 72 hours pit visa free, the entry of international enterprises and the establishment of the consulate, so that Chengdu had obvious advantages in undertaking international exhibitions in the western cities.

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< p > therefore, not only is Germany Cologne, but a number of major international conference and exhibition projects have been settled in Chengdu in recent years.

Renowned exhibitors at home and abroad have begun the exhibition layout outside Beijing, Shanghai, Guangzhou and other exhibition cities. Chengdu has become the preferred city to enter the western region.

The world's largest exhibition company, reed exhibition group, China's largest gift industry organiser, reed exhibition company, China's largest electronics industry group exhibitor, China Electric exhibition and information dissemination company, and China's jewelry industry association, the largest group exhibitors in the domestic jewelry industry, are in Chengdu, respectively, in the western China International Hardware Exhibition, Chengdu international electronic production equipment and technology exhibition, China (Chengdu) gifts and household products exhibition, China (Chengdu) electronics exhibition, Chengdu jewelry exhibition, etc.

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< p > this year, the "wealth effect" is even more apparent: in March, Michelin group announced that the twelfth summit of global sustainable pport development - the Michelin Michelin Biden challenge competition will be held in Rong in November.

This is the third time that this global event has come to China. Chengdu will also be the first Chinese Midwest city to host the event.

In April, the world exhibition giant, British Bowen group announced that the twelfth world route development conference, known as the "civil aviation Olympic Games", will be held in Chengdu in 2016.

In the second half of this year, the fifteenth China western international exposition, the Ninth China EU investment and trade science and Technology Cooperation Fair, the 2014 World Conference on Robotics and intelligent equipment industry and Expo, 2014 China Materials Conference, 2014 Chengdu creative design week and seventeenth Chengdu International Auto Show will also be held.

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< p > < strong > enhance global visibility and reputation < /strong > /p >

< p > < strong > building international tourism destinations to create the International Food City < /strong > /p >

< p > the UNESCO's "gourmet capital", the first batch of national comprehensive tourism reform pilot cities, and the best leisure city in China.

In recent years, the charm of Chengdu as an international tourist destination and international food capital is more dazzling.

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< p > it is understood that in the first half of 2014, the total number of tourists in Chengdu increased by 80 million 106 thousand, an increase of 18.7% over the previous year, of which 771 thousand arrivals received an increase of 21.2% compared with the same period last year, achieving a total revenue of 69 billion 890 million yuan, an increase of 21.54% over the previous year, of which the income of Tourism Foreign Exchange reached 290 million dollars.

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Since September 1st last year, Chengdu began to implement the 72 hour pit visa free policy. At present, the Municipal Tourism Bureau is developing the new preferential policies around this opportunity, and at the same time, strengthens the construction of talents, especially small language tour guides.

In addition, in view of the increase of overseas tourists, the city tourism administration has also launched some targeted tourism products.

At the same time, Chengdu also strengthened the marketing efforts of Chengdu's overseas tourism market, launched the Chengdu San Francisco direct flight route Chengdu tourism promotion activities, held the Heathrow Airport "charm Chengdu, panda hometown" photo exhibition, launched the 72 hour pit visa free policy propaganda.

In collaboration with Michelin, one of the largest travel publishers in the world, it has made overseas marketing such as Chengdu's MUST Sees travel guide, which has increased Chengdu's popularity and reputation in the world.

In order to better improve tourism public services, the Municipal Tourism Administration has accelerated the construction of Intelligent Tourism this year, and will complete the construction of the tourism emergency rescue command center and the integrated service platform for tourists.

A unified acceptance mechanism for tourist complaints has been established.

We should actively develop tourism passenger line and charter passenger pport, optimize the route of "scenic spot through train", and build a three-dimensional tourism system of "fast travel slow travel, convenient and safe, seamless pfer".

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< p > as the International Food City, all kinds of delicacies in Chengdu are attracting the taste buds of the world.

Sichuan cuisine restaurant near the United Nations building has been eaten in many yuan capital.

Around the world, Sichuan cuisine is everywhere: Tan Yutou in Singapore, Pakistan in America, Shuijingfang in Australia and Chuan Chuan Chuan in France.

Sichuan cuisine is showing the beauty of Chengdu to the world with its delicacy.

This year, the food and beverage enterprises in our city, the third Chinese food and beverage enterprises, appeared in Switzerland's "China Cultural Festival" to bring Chinese food with a strong Sichuan flavor to the international friends there and the wandering traveler in a foreign land.

After successfully representing Chengdu in the two "China Cultural Festival", this year's "China Cultural Festival" in Chengdu and Switzerland fully embodies the "Chengdu characteristics". It not only sends the business cards of the gourmet capital to Chengdu, but also shows the authentic Chengdu culture to the world.

Switzerland expressed the hope that more cooperation with Chengdu could be made in the future to jointly promote the cultural exchange between Western food and Sichuan cuisine, the West and the East.

Newspaper reporter Yu Li < /p >

< p > < strong > build the city's international marketing network < /strong > /p >

< p > < strong > > "zero distance" shows the beauty of Chengdu and let the world know < /strong > /p >

< p > May 2014, "2014 London Chengdu week" makes Chengdu the "city of wealth" and "the capital of success" become a hot topic for the British public.

In the night, the fashionable dress worn by British models is not only selected from Shu brocade, but also designed by Saint Martin students from Chengdu Central Academy of art and design, and is also interspersed with Chengdu's tea art, face alternation and puppet art. Every detail embodies Chengdu elements. "Chengdu 72 hours express line" train carriages marked by Chengdu's characteristics, the face changing performances inside the carriages and circular propaganda videos of the Chengdu, and the train workers dressed as giant pandas everywhere reflect the strong Chengdu breath; the more original "Chengdu teahouse" opens in the open-air square of the Covent Garden, and lets London experience the beauty of "Chengdu" in the "zero distance" of Chengdu. In this May London

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< p > Chengdu's international marketing is no longer "borrowing the stage to sing the opera", but "taking the stage to sing the opera" to "move Chengdu" to foreign countries, so that the image of the city of "Chengdu has become" is deeply rooted in the hearts of the people.

The activity is wonderful, and the media coverage is even more icing on the cake.

China's mainstream media such as CCTV, Xinhua news agency, and the most influential media in Britain, such as the times and the daily telegraph, continuously reported on "London Chengdu week", making this Chengdu show more influential.

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< p > Chengdu is constantly innovating in the city's international marketing. Innovative ideas, prudent attitude and exquisite details allow Chengdu to get city marketing success again and again.

Seize the opportunity of successfully organizing the activities such as "2014 Chengdu (spring) Thailand customs week", "China Australia week" (Chengdu Railway Station), the Rong Rong consulate "2014 friendship spring into Jinsha", "2014 foreign friends Pujiang spring tea" and "Sino Korean tea culture exchange conference". Chengdu has accelerated the construction of an international marketing network, so that more and more people will understand the city's economic development potential, tourism cultural resources and city charm.

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