Hotel Pformation, National Holiday And Leisure Will Be The Main Driving Force.

< p > in recent years, the demand for national holiday and leisure has increased by leaps and bounds in terms of demand and price bearing capacity. It will be the main driving force for the demand of Chinese hotel industry in the future.

< /p >

Compared with P, in recent years, there is a rapid growth in demand for national holiday and leisure, both in terms of demand and price tolerance. It will be the main driving force of demand in the Chinese hotel industry in the future.

< /p >

< p > < strong > turn to < a href= > http://sjfzxm.com/news/index_p.asp > Nuggets < /a > mass market < /strong > /p >

< p > at present, under the market situation that the performance of the high star hotels in China is generally declining, many enterprises have Nuggets the mass market in order to deal with difficulties and reduce losses, and take it as a temporary emergency strategy.

< /p >

< p > HVS Zhao Ran, director of Beijing Ni Ni Huasheng International Hotel Management Consulting Co., Ltd., told reporters that from the perspective of market monitoring of HVS, the pformation of the whole hotel industry is mainly reflected in the change of income structure, or rather the proportion of restaurant receipts in total hotel revenue.

Taking Chongqing as an example, from the income structure of the five star hotel industry in 2013, the decline of restaurant income reached 55%.

< /p >

< p > Zhao Ran believes that the pformation of high-end hotels in China in the future can be reflected in two aspects: on the one hand, the pformation of existing hotels is more reflected in the changes in the structure of tourist resources. For example, in 2013, the tourist source structure of Sanya has already changed rapidly to the main source of leisure market, and on the other hand, for the new hotels, the pformation at the beginning of the positioning and planning at the beginning of the design is urgent, and there is a trend of strict control over the size of Chinese restaurants and the number of private rooms.

< /p >

< p > < strong > the trend of rational demand of hotel industry is obviously less than /strong > /p >

< p > Zhao Ran further pointed out that from the perspective of the development of the hotel industry in the past ten years, the demand of the hotel industry showed a rational trend, especially after the introduction of the eight policies and regulations, this trend is more obvious.

< /p >

< p > first, the demand for public service represented by the government and state-owned enterprises is extremely shrinking, no matter from demand or price bearing capacity.

< /p >

< p > secondly, although the demand for business is increasing from the perspective of demand, it is more rational from the affordability of price, and the budget of many enterprises has been tightened.

< /p >

< p > again, there is a rapid growth in demand for national holiday and leisure, both in terms of demand and affordability, and this will be the main driving force of demand in the Chinese hotel industry in the future.

< /p >

"P > < strong > > hotel experience < /strong > < /p >

< p > < strong > aiming at private enterprise "reward Tour" and "private custom" < /strong > /p >

< p > < strong > Chen Yanjing, vice president of marketing, Shangri-La Hotel group, < /strong > /p >

In the past ten years, the number of Chinese guests staying at Shangri-La Hotel has been increasing. In 2010, Chinese guests officially surpassed foreign guests and became the main source of tourists in the past ten years.

Especially in the Shangri-La Hotel of the two or three line cities in China, the number of Chinese guests is over seventy percent to eighty. Besides the ordinary business guests, these guests also have family guests who come to the hotel for holidays and leisure on weekends and holidays.

The needs of business guests and conference guests have also changed, and more and more businesses are hoping to combine business with tourism.

We now arrange the most itinerary for the conference guests, which is a matching service of "conference + sightseeing", providing sightseeing information and even arranging tours for chartered tours.

This is due to the enhancement of Chinese leisure consciousness and the improvement of income level.

< /p >

After the adjustment of state policies in 2012 P, the consumption of official business was suppressed, but the incentive tourism of private enterprises showed strong potential for development, and we were also concerned about this market.

In addition to the high-end market, we also aim at the private custom market in China, and launched the "private plane travel world" and other trips, and provide high-end customized travel agents and private aircraft suppliers to cooperate, the Shangri-La Hotel around the world packaged and launched high-end packaging tour.

< /p >