Hongkong Luxury Brand Comprehensive Store D.C (Doric Chiton) Landed In Shenzhen

According to the reporter, D.C (Doric Chiton)

The flag and the International Trade Co., Ltd., with the new luxury brand comprehensive store, got the Greater China integration authorization of the luxury line in Europe, opened the first store on the first floor of Jin Guanghua, Shenzhen, and achieved two digit growth.

At present, Hangzhou Tower, Heng lung, ZTE and other front-line shopping malls to enter and negotiate.

China is recognized globally as a luxury product.

Big countries can say that luxury consumption still has a large space in the domestic market.

However, it is undeniable that over 40% of the original luxury goods market is aimed at "gift giving". Therefore, the government's various measures have led to a sharp decline in the sales performance of the luxury goods market. This is only a superficial phenomenon. A large number of Chinese seafood tribes buy luxury goods in Hongkong, Macao and even the European and American markets, which account for more than 60% of the total consumption of luxury goods in China.

D.C luxury licensing comprehensive store is just looking at the market of Zhonghai Amoy, taking the price of Hong Kong and Macao directly to the mainland market, so that people can enjoy the pleasure of "sea fishing" without leaving home.

As early as in 2007, D.C International

ELEN S.A.S, a supplier, has started cooperation and is currently operating in the Greater China integration market of luxury goods in Europe.

In this regard, D.C international registered the D.C (Doric Chiton) trademark in Italy, mainland China and Hongkong. As a flag, it established brand integrated trademark with the international brand in mainland China. After the flag and equity and strategy adjustment in 2012, it realized the pformation from the supply mode to the direct mode, and obtained the exclusive authorization to operate the Asian regional operators and channels and electric business operators.

At present.

The brands of its agents are mainly GUCCI, PRADA, BURBERRY, ARMANI, BOTTEGA VENETA, DIOR, FINDI, VERSACE, ZEGNA and other more than 30 international brands.

In the future, DC international will lock the major cities to locate the international second and second tier shopping malls, and divide all the brands of its agents according to the brand style, price, positioning and so on. The D.C will be subdivided into luxury products (represented by Gucci, Prada and other high-end high-end brands), luxuries (represented by MIU MIU and other fashionable new people like brands), and light luxury products (represented by the big brands of secondary lines and the MICKAEL KORS prices, which are popular among the people and widely loved by the young consumers). The three products will be allocated according to the brand purchase preferences of the target shopping malls.

In this regard, the company will adhere to walking on two legs, develop direct battalion, join two business lines, take different brand planning and operation according to the different market, of course, the operation management mode of Shenzhen direct store will also be copied in the whole country.

At present, the 4000 level brand integrated integrated store planned for Yunnan is about to open.