Strengthen The Branding Of Local Clothing And Compete For The "Introduction" Strategy Of The Market Of Garment Professional Market

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The Xiaobian of the network introduces the strategy of importing and importing the clothing market.

During the fashion week, the clothing market such as Guangzhou world trade dress city, white horse clothing market and one horse clothing wholesale Plaza play an important role. In order to achieve the strategy of "Introduction", fashion activities are held at the same time to encourage local design and strengthen local branding and compete for the market.

The white horse signed a strategic cooperation agreement with 3 famous companies in China, including the Chinese Department Store Association, the Korean clothing culture association, and Beijing Yi Guan Asia Pacific Technology Co., Ltd.

2014 Guangdong fashion week local brands compete for market

Every year in August, Guangdong and the entire domestic garment industry will usher in the annual event, "Guangdong Fashion Week", which has held Guangdong for 14 years this year.

As scheduled, the new express reporter learned that in August 16th, the "Guangzhou world trade clothing City special" Guangdong fashion week was launched by a local famous fashion designer "reality show". There are more than 60 fashion events held in Guangzhou Liuhua business circle and so on.

During the fashion week, the clothing market such as Guangzhou world trade dress city, white horse clothing market and one horse clothing wholesale Plaza play an important role. In order to achieve the strategy of "Introduction", fashion activities are held at the same time to encourage local design and strengthen local branding and compete for the market.

The expected paction volume is nearly 6 billion yuan.

2014 at the opening ceremony of Guangdong fashion week, the new express reporter learned that this year's fashion week has set up 6 main and branch venues, such as Guangzhou textile and trading garden. During this period, more than 60 fashion events will be held in Italy, Korea and Guangdong, including the trend designers of the local famous designers and brands, the new product launches, the clothing ordering society, and the fourteenth Guangdong top ten fashion designers.

According to the Guangdong apparel and apparel industry association, the total expected volume of the fashion week is nearly 6 billion yuan.

"The fashion week in Guangdong is characterized by" grounding gas ", which is placed in the major clothing markets of Guangzhou in the autumn and winter ordering season and venue. It focuses on building a cost-effective platform for the apparel industry.

On the other hand, Guangdong is not only a major garment manufacturing province, but also a strong brand of clothing brands. China's largest women's clothing and casual wear brands are all from Guangdong. Guangdong's fashion week is positioned more clearly by focusing on industrialization.

Liu Yueping, President of Guangdong apparel and apparel industry association, said.

Every fashion week has become the priority place for domestic and foreign brands to enter Guangdong and even China's market.

It is understood that China's first women's clothing brand Manno Biffi, ladies' style ladies' eighteen ladies' Square, new generation of children's fashion brands, NWW, China's maternal and child industry brand Lok Hsin, Korean High Fashion Zimple, etc. were first installed on landing.

It is worth noting that since last year, the impact of the consumer downturn on clothing retail has been greatly affected. The first half of China's business information network released retail data show that in the first half of this year, the number of retail sales of major retail enterprises in the country increased by 1.2% over the same period last year, up 5.7 percentage points from the same period last year.

According to the data in July this year, the volume of retail sales of all kinds of clothing in 100 major large retail enterprises increased by 2.8% over the same period last year, and the growth rate increased by 0.4 percentage points from last month, 2.3 percentage points lower than the same period last year.

White horse procurement Festival increased by 50%

Competition in the domestic apparel market is fierce, and every professional market plays an important role during every fashion week.

In the white horse clothing market held at the same time in the white horse clothing market, the new express reporter interviewed Zhang Jin, deputy general manager of the white horse clothing market. He said: "fierce competition in the market, the professional market gradually pays attention to brand cultivation, and realizes the strategy of" going out and bringing in ".

Zhang Jin explains that every fashion week will attract buyers from all over the country and even the whole world, and the professional market will expand the channels through the channels, such as organizing procurement festivals, docking meetings, and business electronization.

At the end of the "100 million national procurement resource docking conference", the representative of more than 600 purchasers carried out precise docking with more than 1000 operators and brand operators. The total passenger volume increased by 50% on the same day. The sales volume of the ten new and innovative brands "Jia Kai explosion" was over 500 thousand yuan, and many buyers made a lot of orders for the brand "love at first sight".

Accompanying buyers said in an interview that Baima combined with hundreds of brand businesses launched the "purchase poly benefit" discount book with the most powerful discount. Indeed, people have tasted the new products of autumn and winter.

In addition, the white horse clothing network and the white horse WeChat platform have introduced live broadcast technology to the global buyers and synchronized the live broadcast of the opening ceremony.

To cultivate the brand will become a competition point between the professional market. In this regard, Cheng Jiuzhou, general manager of the white horse clothing market, said that the white horse will carry out all aspects of the channel construction, and strive to promote the integration of the garment industry, and take the "original brand, quality products, first hand sourcing and factory price direct selling" as the core competitiveness.

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798 DreamWorks Fashion Week opens

New fast news reporter Zhu Ling reported that during the fashion week, professional market movements were frequent. On the same day of the opening ceremony, the "798 dream workshop" of Guangzhou world trade clothing city, which was located in Liuhua business circle, was officially opened.

The leaders of Guangzhou world trade dress city, the provincial Garment Association and the designers association, the "798 DreamWorks" merchants and other merchants of the world trade center attended the event.

It is understood that the "World Trade 798 dream workshop" with the core of "R & D, design, brand and creativity" has brought together many famous fashion brands in China. It will set up a series of fashion and creative areas, such as design school district, fashion photography area, fashion exchange area, cloth accessories area, clothing exhibition and Trade Zone, and strive to integrate "innovation research and design brand" into a new brand operation mode with the characteristics of Guangzhou world trade clothing city, and actively create the "798 dream workshop" of Guangzhou world trade garment city as a fashion brand creation incubator center.

Relevant responsible person said, Guangzhou world trade clothing city "798 dream workshop" as the world trade special.

The creative park is a major feature of WTO, which is different from other garment cities, and is also a major trend in the future development of WTO.