There Are More And More Shopping Experience Experience In Shopping Mall.

More and more consumer experience projects such as 3D fitting mirror, video self-service parking system and so on.

Local tiger vs crossed Jiang Long's two

At the end of this month, Wanda Plaza will be officially opened. Large local businesses in Foshan launched large-scale operations last weekend.

Offensive, to catch up before Wanda opened up consumption.

If the profit promotion war is just a familiar warm-up match, then, the rise of various experience projects, the universal use of 3D fitting mirror and video self-service parking system will announce that the business war has been officially launched.

Consumers' consumption experience will be the only criterion for judging the long drawn out business war.

Parking is not only smart enough, but also smart enough.

Because Foshan people tend to drive to shopping mall.

Therefore, the major shopping malls in Foshan attach great importance to building a parking environment, improving parking spaces, charging and intellectualization.

Due to historical constraints, parking difficulties in traditional business circles have been perplexing businessmen in these areas.

"Our biggest problem now is the parking problem. We intend to use the two phase of the open space this year to increase nearly 300 parking spaces to meet the needs of the owners."

Nanhai square responsible person said.

In the Oriental Plaza, although the total parking space is relatively large, the car owners are not very convenient to find the parking spaces because the parking spaces are not connected.

Relatively speaking, the new shopping mall will expand the number of parking spaces as much as possible, and let these parking spaces become "smart".

At present, most of the new shopping malls have more than 1000 parking spaces, and the number of shopping malls such as Wanda has more than 4000 parking spaces.

In the intelligent system of parking spaces, the common intelligent parking system is the parking prompting system. The traffic lights are used to instruct the owners to find the empty parking spaces quickly.

At present, many shopping malls have installed such intelligent systems.

Recently, Pauli Shuicheng built the first video self-service parking system in Foshan, adding a bonus to the "intelligence quotient" of the parking system.

It is learnt that the system does not need to enter the field to pick up cards, so that the video automatic recognition information of vehicle advance and retreat field can be realized, and it can be matched with parking location guidance, autonomous vehicle searching system and self service payment system.

In particular, the autonomous search system, after shopping, the owner only needs to enter his license plate number on the terminal of the self seeking vehicle, and the system will show the location of the vehicle.

Poor experience has always been the weakness of traditional department stores.

Last week, the Xinghua shopping mall, which took root in Foshan for 32 years, took the lead in introducing "3D fitting mirror" in Foshan, and stepped out of the new way of experiential service marketing in traditional department stores.

"3D fitting mirror" is actually an intelligent and network-based fitting method.

Customers only need to stand in front of the "3D fitting mirror" display area, and a full portrait will appear on the display screen.

Then, the screen identifies the hands of the customer through "body sense". He can only select the different functions and styles of clothing on the screen by using two arms.

The upper garment can select the number of codes through the button, adjust the display size and adjust the upper and lower positions of the clothes.

At present, Xinghua shopping mall "3D fitting mirror" besides try on skirts, clothes and handbags, you can try different forms of role play, such as cute snow white, mighty Superman, etc.

The collocation effect of all kinds of costumes can be photographed instantly and shared with friends through social media such as micro-blog and WeChat.

Now the "3D fitting mirror" has just been on the Xinghua shopping mall, and only the model clothes are in stock.

Xinghua Shopping Center said that after updating the database, customers can try the brand clothing in the shopping mall in the "3D fitting mirror" and save the clothes exchange process.

Compared with traditional department stores, shopping centers have inherent advantages in consumer experience.

The major foreign brand developers have grasped the pulse of the development of retail business and made great efforts in creating the experience environment.

From the perspective of format, children, catering and so on have become the main form of shopping centers.

In the South China Sea Fengcheng, catering accounts for more than 30%, and children's formats include the introduction of small Q anti city.

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There are also 40 restaurants in Wanda Plaza, South China Sea.