Financial Crisis Promotes The Resource Allocation Of Footwear Industry Objectively

Recently, reporters learned from the Beijing property exchange that many Italy leather shoes manufacturers are pferring shares in the North exchange, while some Italy property rights cooperation projects are also in operation of the North exchange.

The staff of the North exchange said that foreign companies had come to China for bulk financing and had never seen them before.

In March 10th, the Beijing Equity Exchange issued 7 equity pfer projects for Italy leather shoes manufacturers. The share pfer ratio was 1% to 100%, and the deadline for the project was December 31, 2009.

The staff of the Italy North Jiaotong exchange said that the 7 equity pfer projects of the leather shoes manufacturers in Milan belong to the cooperation projects between the Milan property exchange and the North exchange. The project enterprises belong to the high-end brands in the middle and high-end market. Specific matters concerning the name of the enterprise, the project intention, the proportion of financing pfer and the pfer price need to be further discussed by the intentional enterprise and the pferor.

According to the pfer notice, the earliest Italy footwear enterprises were founded in 1910, and the last one was founded in 1998. There are three enterprises with a history of 90 years or so.

The 7 companies mainly produce and sell men's leather shoes and ladies' shoes, with annual sales ranging from 4 million euros to 17 million euros. Most brands are located in high-end markets. Besides the domestic market in Italy, the sales network also extends to the global markets such as Europe, Japan and the United States, all of which have certain international brand influence and higher design level.

The ownership structure of the 7 enterprises mainly includes management shareholding, family private holding, equity investment company holding, and so on.

Li Dun, a representative of the project, told reporters that most of the leather shoes manufacturing industry in Italy is small and medium-sized enterprises. In addition, it has been occupying the high-end market. The economic crisis has brought great impact to these enterprises, and they all face the problem of capital chain tension, so we hope to cooperate with Chinese enterprises.

The brand, sales system and design level of these enterprises are often lacking by Chinese enterprises. Through equity cooperation, Chinese enterprises can share these companies' design, brand and sales channels, enhance their strength, open up overseas markets, enter the high-end market, and reverse the disadvantageous position of China's shoemaking industry in the international division of labor chain.

The industry also said that for clothing, shoemaking and other traditional industries, there is no lack of precedents for overseas equity acquisitions. The practice of domestic enterprises is often to retain product brands, design institutions and personnel from overseas enterprises, and use Chinese channels to carry out sales.

Compared with the saturated markets in Europe and the United States, emerging markets such as China are the targets of these traditional industries. Therefore, Chinese enterprises should pay more attention to the influence of their brands in emerging markets and their design level.

Some people also pointed out that Chinese enterprises had not been successful in overseas mergers and acquisitions, and the protectionism, culture and institutional differences between Europe and the United States had caused great obstacles.

However, in the face of the financial crisis, many European and American enterprises have problems in cash flow, and the threshold for mergers and acquisitions is relatively low, or even actively seeking cooperation.

Italy enterprises "aim" in China not only because China has the funds they lack, but also because China has the huge market it longs for.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan