PEAK Sports Xu Zhihua: Smes Still Have Opportunities

In the recent semi annual report released by PEAK, PEAK has also achieved double growth in revenues and profits, becoming another enterprise in the industry to complete the spanformation task. President of Fujian footwear industry association, PEAK Sports CEO Xu Zhihua believes that the spanformation of enterprises is an inevitable process of the industry's deep adjustment. The footwear and clothing industry will be highly concentrated in the future, and the industrial chain will develop towards a more rational and healthy direction. In this process, SMEs can still have great opportunities if they can accurately locate and fully tap the segments.

　　 Xu Chi Hua It is believed that the industry is going through a phase of elimination, and for many small and medium enterprises, there is still great opportunity for subdivision. Not every enterprise has to be ADI, Nike, and even abroad, in the ADI and Nike birthplace, they are not able to monopolize all fields, and many brands do better in other areas than they do.

Under the concept of big sports industry, outdoor is a very good emerging market in China, and outdoors can also subdivide Cheng Dengshan, riding, fishing, camping and so on. In other countries, if you want to ski or surf, you will not buy ADI or Nike, but have a more professional brand in this field.

Now the domestic outdoor market is very competitive, so we must emphasize subdivision. Now many domestic outdoors are outdoors, not professional outdoor, and products are too extensive and lack professionalism. Domestic is now a lack of specificity of the enterprise, you do not have to do a lot of business, but to see some subdivision categories, for example, just a few outdoor outdoors products, these market scale may be only tens of millions of large enterprises do not despise to do, small businesses sometimes layout to make the product thoroughly, so you make their own taste, big business will even follow you to cooperate. So for small and medium-sized enterprises, the key to spanformation is precisely positioning, changing traditional concepts, and doing business as a whole. brand Does it have to be hundreds of millions of mass production brands?