PEAK Eye-Catching FIBA Spain Basketball World Cup

　　 Unveiling PEAK's billboard is clearly visible on the sidelines of Ukraine's Dominican stadium. The mascot of the event is closely interacted with the spectators in PEAK sports shoes. In the first match of group A, Serbia, one of the "PEAK teams", was also wearing a PEAK shirt and easily won the match in Egypt.

As a global official partner of FIBA and the only global partner of FIBA Basketball World Cup in China, PEAK not only fully sponsored the event in and outside the field, but also the Asian champion Iran, Oceania champion Australia, Oceania runner up New Zealand, European powerhouse Serbia four "PEAK teams", and also raised the spirit of PEAK for "fighting for basketball" in the matador country.

　 Sole appearance of Chinese brand

Because of the fifth place in the Asian championship, and then withdrawing from the foreign card application, for the first time in 16 years, the Chinese men's basketball team missed the competition for the first time. This world cup can not see its own team's competitive arena, which is undoubtedly a pity for Chinese fans. But that does not mean that China is spectator of this event.

As China's only FIBA Basketball World Cup global partner, PEAK was the only Chinese brand to enter and compete in the world cup from August 30th to September 14th. In the six major matches (Madrid, Barcelona, Seville, Bilbao, Granada and Las parks), PEAK interactive zone and product experience area were set up to enable fans to experience PEAK's high quality products and services.

Since its ties with FIBA in 2009, PEAK has deepened its cooperation with FIBA on the basis of competition, and has achieved a comprehensive upgrading of enterprise internationalization and brand strategy, and has made great strides on the road of internationalization.

PEAK sports CEO Mr. Xu Zhihua said, "these achievements also strengthen our internationalization path. So you can take note of two messages. One is the upgrading of our cooperation with FIBA. In 2013, we became the only global partner of FIBA China. PEAK is also the global partner of the first 2014FIBA Basketball World Cup. The two is our upgrading and renaming of China this year, turning from PEAK Star China into PEAK world basketball Ambassador China bank. Three, our first flagship store in Europe will be unveiled in Spain during the first basketball world cup in 2014. These are important turning points in our strategy of internationalization and brand export. At this stage, PEAK's unswerving positioning of internationalization is very clear. This year's earnings report shows that overseas market turnover has accounted for 22% of the total, up 68% over the same period last year. We hope that there will be a higher proportion and faster growth in the future.

　 The PEAK team is fighting for basketball.

In addition to the brand promotion inside and outside the stadium, PEAK has taken the PEAK team to the stage of the world's top competitions and brought the idea of "fighting for basketball" to Spain. Combined with the four characteristics of Iran, Australia, New Zealand and Serbia, PEAK designed their own professional equipment to help them compete for the competition.

　 New Zealand team Penalty shot

On the first day of the competition, Serbia took the lead in the game, and they made a good start for the PEAK team in the match against Egypt. Under the leadership of the "team spirit", the Serbia crowd suppressed their opponents, and the quick and smart style of the game made the African runner up Egypt nowhere to fight. In the 2013-14 season, Bogdanovic, the best young player in the Champions League, was "brilliant."

　 Australia is fighting for basketball.

As the dark horse of the 2010 World Championships, the Serbia youth army four years ago broke into the fourth strong world, which amazed the world. Four years later, the young talents of those years had matured during the day. Although the manager has changed from the hero Ivkovic to de John de Jay Vecchi, Serbia's tradition of "fighting for basketball" has not been lost, and their strength can not be underestimated.

After winning the first battle, Serbia will win the victory only if it wins another victory. They will also compete with Spain, France, Brazil and Iran. In September 1st, Iran's "PEAK civil war" is very attracting attention. At that time, two teams in PEAK robes will compete in the same field and will "fight for basketball" to the extreme.

Then the New Zealand VS Turkey, Australia VS Slovenia competition, the scene can be extremely anxious. Although the final score was fixed in 73:76 and 80:90, New Zealand and Australia regretted losing, but their spirit of fighting for basketball in the field kept the fans of the world remembering them.

PEAK activity area detonating fans enthusiasm

The "PEAK team" is courageously struggling on the pitch. Outside the competition, PEAK's live area also lets the fans who come to watch the game experience the professional charm of Chinese brands.

　 The mascot is playing on PEAK basketball shoes.

In the opening battle of Egypt and Dominica, PEAK's active area and experience area were crowded with fans at the arena outside Granada.

PEAK's FIBA series basketball shoes and garments, which are launched on the theme of "sharp edged display", have been favored by many fans. In the experience area, fans are scrambling to try out PEAK equipment with gradient dual energy technology and brand new 3D technology.

After the game, many fans who saw the PEAK billboard came to PEAK area and appreciated PEAK's products after the experience. "Their logo is very well designed. I saw the billboard before the game, and when I came out, I saw a moving area outside, so I came to experience it and felt very good," said a local fan of Granada.

At the event, "for basketball", at the same time, PEAK joined hands with FIBA to hold the World Cup tour and the world cup of basketball fans in nearly 10 countries such as Spain and China. at present Parke, Battier and other NBA stars led the "PEAK star team" is also carrying out the "PEAK world basketball Ambassador China trip". A series of activities started both at home and abroad. PEAK's concept of "fighting for basketball" is deeply rooted in the hearts of the people.

"As the only Chinese brand to appear on the World Cup Basketball stage, PEAK is deeply honored and highly responsible. We may be familiar with the football World Cup, but the cognition of the basketball world cup is relatively weak, "PEAK CEO Xu Zhihua said." we believe that through this cooperation, the FIBA basketball world cup will gradually enter the hearts of Chinese fans. The internationalization of PEAK sports will also enter a new journey and go to another peak. "