2015 Spring And Summer, The Four Fashion Week.

Fashion week is revealing the luxury, luxury and bustling atmosphere. If your fashion week is like a big party, then you are unfortunately classed as a fashionable "layman". In a show, the insider searches for a high sales volume and profit in the second half of the year, and fashion week is a solid business. Who will promote the healthy and sustainable development of the fashion industry chain after this flashy surface?

　　 Latest fashion Designers are the source of the new season trend. They only show up for a few seconds at the end of the fashion show. But all the LOOK of a show is coming out of their minds, from the design manuscript to the upper garment, they give fashion life, but these ideas for fashion are not so big. The attributes of fashion make it more close to the market. Practicality is the first factor to be considered in every quarter's creativity. This is also the true source of John Galliano's failure to return to fashion.

Because of the luxury of Christian Dior, Raf Simons officially opened the new era of ready-made clothes when he put flowers on the stage of the show. Alexander Wang has also attracted the attention of Balenciaga for the fashion and accessories series designed for its own brand name, and finally successfully entered the Old French fashion house.

This shows that designers are not equal to artists. They are faced with the double test of artistic beauty and market sales. The two season of fashion week is the time for them to hand in their answers. Fashion buyer Media reviews and market favorite reviews. It can be said that every year fashion week is a battlefield for them. Winning or losing is not only their face problem, but also involves sales and brand operation in the second half of the year.

In addition to the new blood injected into the old fashions, the fashion designers who have always maintained the original creators are competing with the younger generation in the battleground of fashion week. But the difference is that old designers like Karl Lagerfeld, Giorgio Armani, Vivienne Westwood and so on, integrate French elegance, Italy handicrafts and British rock spirit into fashion design, turn fashion into a carrier and display regional culture and humanistic spirit on T platform.

Fashion buyer is the key link connecting designer's thought product and market demand. The buyer is not just spending money on the company, but also buying the easy work of fashion products. Whether they are department store buyers or fashion brand buyers, they have strong market data analysis capabilities besides the keen future fashion trend, because market demand, supplier potential and price are extremely important factors, just as Georgia buyer Terry Hughes said, "money is the core consideration."

If commodity If you can't sell it, there will be no meaning of business. "

Fashion buyers must see the new series of designers next season before they sell in the market. Fashion Zhou Zheng is a good place for them to collect information about the fashion trend of the next season. After the show, the buyers will be their showy places. They take notes, take photos, and then combine the company's purchasing plan with different brands and their different series to pick out the commodities that meet their target groups. The fashion is spanformed from the products shown to the public to the clothes available to the masses. 6 When John Skelton left the British Harrods department store buyer team to join the Oki-ni, he sold the electricity supplier for the casual brand to the designer's brand name fashion of Rick Owens and Jil Sander, which is also the first attempt of the designer brand to sell the electronic business, and they are also a new designer.

The movie the devil wears Prada is regarded as a realistic portrayal of the fashion media, but as the movie describes, fashion editing is not just a superficial job like Prada, Louis Vuitton and Chanel. Although wine is not afraid of alley, but there is no effective propaganda for multi-channel, then who knows that fashion editor plays the role of communication. A fashion show's high praise and bad reviews of new express must be out of fashion editor's hand. Even in the highly developed network social media today, those editors who sit on the show top row such as the famous Cathy Horyn, Suzy Menkes and Alexandra Shulman still maintain the authority of fashion reviews that year. In those days, Cathy Horyn and Hedi Silmane's "battle of words" also doubted the correctness of Saint Laurent's change of ownership. Of course, with Horyn fading out of the fashion media circle and the success of SaintLaurent market oriented strategy, everything in that year had vanished.

Fashion editors need to explore and bring in fashionable talents, while maintaining prophecy. The history of Vogue, the editor of IsabellaBlow, was passed on by the fashion circle in the past. The reason why DianaVreeland has become a celebrity in fashion history is that it has discovered the actress Lauren Becall and made her get on the cover of the magazine "Harper s Bazaar". While the appearance of the Anna Piaggi is full of artistic sense, and the hat is mostly out of the hand of the "AlexanderMcQueen", and it also pushes the hats of the hat manufacturer to a peak.

Star effect spawned "IT" single item

The star effect originated in the United States in the seventeenth Century. From theaters to movies, the star entertainment industry in New York was quite mature and prosperous. Star influence began to promote the development of the fashion industry. Every move of stars was under the supervision of media lights. What the red carpet wore, what to wear on the screen and what to wear out of the street became all clear about the flesh of the media. The bags of two fashion women named Grace Kelly and Jane Birkin become bags.

Hermes has made countless women bag bags for their money, and so far, "Jean Paul Gaultier", the bra designed by Blonde Ambition Tour, has become a classic brand.

The sparks produced by the combination of stars and designers are astonishing in their deterrent power. Even the big Logo MansurGavriel pail bags without the name of "KristenDust" and "Miranda Kerr" have been selected for bags in the street. Obviously, playing the "star card" is the most popular publicity channel for many fashion brands, with twice the result, but during the fashion week, besides the "designer", "fashion", "show" features and "Star" stars, celebrities are not only exposed to the fashion layout, but also the entertainment layout.

Hermes has made countless women bag bags for their money, and so far, "Jean Paul Gaultier", the bra designed by Blonde Ambition Tour, has become a classic brand.

The sparks produced by the combination of stars and designers are astonishing in their deterrent power. Even the big Logo MansurGavriel pail bags without the name of "KristenDust" and "Miranda Kerr" have been selected for bags in the street. Obviously, playing the "star card" is the most popular publicity channel for many fashion brands, with twice the result, but during the fashion week, besides the "designer", "fashion", "show" features and "Star" stars, celebrities are not only exposed to the fashion layout, but also the entertainment layout.