Urban Eighth District: Using The Internet To Enlarge The Market Of Professional Wear

Mr. Liu's troubles also plagued small and medium-sized enterprises such as real estate agents, insurance agents, marketing, vocational training and so on. How to solve the problem of small and medium-sized employees to save money and save equipment quickly is a problem.

If there are problems, there will be business opportunities. A professional clothing production and sales enterprise called "the eighth districts of the city" will recognize the market opportunities of the business opportunities for small and medium enterprises, and launch the two core innovative marketing modes of "direct sale" and "free", which just solve the needs of Mr. Liu.

By chance

Mr. Liu contacted the salesmen of the eighth districts in the city who drove the direct selling cars to the door-to-door service. After trying on the spot, Mr. Liu quickly set a suitable size for each employee. The second day, the company staffs were neat and neat to replace the uniform new clothes, so that Mr. Liu was satisfied that each suit suit was nearly 1/3 cheaper than the same quality on the market.

"This is the advantage of direct selling," said Mr. Song, director of the eighth District of the city. "We have hundreds of Kuche mobile stations with three dimensional anthropometry in various cities of the country every day to provide quick testing, fast fitting and fast equipment services to customers.

Every Kuche is a mobile store.

The direct selling mode has changed the service form of traditional customized suits, which not only provides equipment for the professionals quickly, but also reduces the benefits brought by intermediate links and lower operating costs, and returns them directly to small and medium-sized private enterprises like Mr. Liu in a low price form.

In fact, in the process of buying, the most striking Mr. Liu is not the high cost performance brought by direct selling, but the 0 yuan purchase marketing policy of "buy professional suits and return all cash" in the eighth districts of the city.

"After three years, we can return all the shopping cash, and we can use the amount of money to exchange new clothes in three years. This will save a lot of money for the small and medium-sized private enterprises like ours." Mr. Liu said, "in fact, no need to wait three years later, with the new employees coming in, it is enough to return the money for the new suit. We only need a suit to get two suits, which is very cost-effective."

The concept of "0 yuan purchase" was first put forward by suning.com, and it used the form of shopping coupons. Because of too many problems in the process of operation, it was criticized by consumers. After that, sales promotion methods with "0 yuan purchase" as a gimmick emerged one after another, and finally evolved into a "buy one get one, raise price sale" packaging coat.

Then, what is the difference between the "0 yuan purchase" launched by the eighth districts of the city and the 0 yuan purchase in the current society?

"To be precise, our 0 yuan purchase is not a simple promotion, but a O2O marketing system formed after the integration of the financial system, the WeChat mall system, the CRM system and the enterprise management ERP system." Mr. Song, director of the eighth district brand of the city, said: "consumers buy our clothes from the second day and start to return to the consumers in an average ratio. After three years, all the cash is returned, and consumers can use the accumulated back money to exchange new clothes in three years.

In order to achieve this function, we spent more than a year developing a set of 0 yuan purchase marketing system.

Someone helped us to figure out an account and felt that we were totally at a loss, and we were told that it was a hoax.

Here I would like to emphasize that our company has a history of more than 20 years of formal trade. Now it sells for the domestic market, and implements a 0 yuan purchase policy through direct sales. Though there is not much profit, the space is enough.

What we most value is that through the 0 yuan purchase activities, we can bind a large number of small and medium-sized enterprises to achieve rolling sales and win long-term sustained growth benefits.

In the long run, the 0 yuan purchase mode will enable us to have a marketing channel for workplace life consumption, which has great value added imagination.

After two years of development in the domestic market, the eighth District of the city is the first professional selling direct selling service in China. It achieves about 30000000 of the annual sales volume, attracting more and more investment institutions' attention and popularity. The development of the eighth districts in the city is just like the brand director Song Xian Sheng said: "now everyone is talking about Internet thinking. The core of Internet thinking is free and value-added. What does the eighth District of the city do is leading such a trend?"