70% Clothing Companies Net Profit Decline In The Industry, High Inventory Pressure Slightly Reduced

A share clothing enterprises reported that the disclosure was completed, according to Wind data collation showed that although some clothing companies inventory growth, according to the overall inventory of the industry decreased slightly. Some clothing brands continue to close stores and reduce costs in the process of destocking. Reporters combing showed that 19 A apparel enterprises, Busen Shares lost the most in the first half and lost 33 million yuan; the number of stores in the first half of the famous men's clothing brand was reduced by 347, and the balance of the reported birds was the highest, reaching 27.62%.

　　 70% clothing companies net profit fell, Busen shares lost 33 million

According to the 2014 China Daily Data combing, 19 A share apparel enterprises net profit of 3 billion 66 million (Hai Lan home April 11th backdoor Keno technology listing, the expensive bird January 24th listing, the two data is not included in the statistics), YOUNGOR ranked the first in the absolute number of net profit 1 billion 829 million yuan, but 14 companies net profit decreased compared with the same period last year.

Of the 14 companies, 9 were net profit margins. Among them, net profit in the first half of 2014 was reduced by 41.02% compared with the same period in 2013. Net profit in the first half of 2013 increased by 4.28%, net profit in the first half of 2012 increased by 40.61% compared with that in the first half of 2012, while net profit in the first half of 2014 decreased by 76.69% compared with the same period in 2013, while net profit in the first half of the year increased by 12.59%, the net profit in the first half of the year increased by 51.65% compared with that in the first half of the year, and the net profit of Jin Fei Da decreased by 94.36% compared with the same period last year.

Besides, Busen Shares, the 33 million loss of the company, loss of $11 million in the first half of 2013, net profit of 11 million yuan in the same period in 2013, a drop of 394.18%, and a loss of $19 million in net profit, a decrease of 135.26% compared with the same period last year.

　 Brand clothing closes shop action continues seven wolf 347 stores

In recent years, macroeconomic fluctuations, fierce competition in the industry, the apparel industry terminal demand and inventory ratio increased. The semi annual report from clothing listed companies shows that the major brand enterprises in the clothing industry are adjusting their stocks and stores continuously.

As of the end of the reporting period, 7 garment enterprises disclosed the latest number of stores in the Chinese newspaper. Among them, the famous men's clothing brand wolves in the first half of the year closed 347 stores, ranking the first place in "Guan Dian Bang".

The number of stores in the first half of the seven wolves has decreased by 347. The China Daily reported that as of June 30, 2014, the number of terminals in the seven wolf channels was 3155, and there were 3502 terminal channels at the end of 2013. According to the results of the report, seven wolves sold 1 billion 23 million yuan in the first half of this year, a decrease of 28.07% compared with the same period last year, a net profit of 151 million yuan, a decrease of 41.02% compared to the same period last year, and a 195 million yuan sales fee, a decrease of 3.43% over the same period last year. The company said that during the reporting period, it will continue to integrate terminal stores that lack profitability.

As of June 30, 2014, the total number of stores was 478, compared with 53 in December 31, 2013. In 2013, it increased 88 stores by December 31, 2013. In the report period, the company's growth rate slowed down and competition intensified. Management With the increase of cost and the change of terminal format, the performance has declined.

Revenue in the first half of the year was 365 million yuan, down 2.50% from the same period last year. Net profit was 20 million yuan, a decrease of 76.69% compared to the same period last year, and the sales cost was 155 million yuan, an increase of 46.29% over the same period last year.

In addition, the sales terminals of the company were reduced from 11 to 562, with 573 at the end of 2013, and 408 outlets by Kaiser, which reduced by 54, with 462 at the end of 2013. Compared with other clothing companies' closet operations, another domestic men's wear brand YOUNGOR outlets grew by 45, totaling 2980.

In view of the fact that the number of clothing companies listed in the newspaper did not disclose the number of stores, the reporters combed the data and found that the apparel companies such as Smith Barney carried out large-scale closures in 2013. By the end of 2013, there were nearly 5000 stores in the United States, and 5220 stores in the end of 2012, which has decreased by more than 200 in the past year. The US bond newspaper did not disclose the number of stores in the first half of this year.

　　 Industry's high inventory pressure has been reduced slightly and O2O marketing mode has been developed.

This year's China Daily also showed that 19 A share clothing companies fell by 5.94% compared with the first half of last year, but many companies such as news birds, Dayang creation, and card slave road still face inventory pressure.

According to Wind statistics, 19 A share clothing enterprises, seven wolves, news birds, Busen shares, card slave Road, Georges white, Dayang creation and other 13 companies inventory increased compared to the same period in 2013, of which 10 companies such as news birds, Dayang creation, Busen shares, card Nu Di Road, George white and other stocks continued to grow for two consecutive years.

YOUNGOR has the largest inventory balance, up to 20 billion 827 million yuan, accounting for 62.43% of the total inventory balance of 19 A apparel enterprises. Its inventory assets ratio is 73.67%, second only to Hong Kong stock. In this regard, YOUNGOR Daily reported that the inventory balance of goods was 1 billion 644 million yuan.

The stock balance of reported birds has increased the largest, the stock balance has increased by 27.62% compared with the same period last year, the stock balance is 1 billion 105 million yuan, and its inventory balance in the same period in 2013 was 866 million yuan. According to the China Daily, the company's performance was slightly lower than expected during the reporting period, due to the macroeconomic situation, the retail terminal recession and the rapid development of the Internet economy.

In addition, the stock assets ratio of Hong Kong stock is the highest, 74.64%, and the inventory balance is 4 billion 289 million yuan.

Most clothing listed companies generally said in the China Daily that under the pressure of macro-economic situation and industry competition, they want to achieve long-term development through shutting down the loss stores, promoting multi brand strategy, developing new high-quality customers, and developing O2O marketing mode. According to card NDI Road, shopping mall has sprung up because of its ornamental, entertaining, leisure and artistic characteristics. At the same time, the traditional retail industry in the mobile Internet era is likely to regenerate vitality through innovation such as O2O, and the retail form of terminal has changed greatly.