Clothes Vertical E-Commerce Dream Bazaar Sold To Yilu Of America At A Low Price Of $20 Million

Here in the world Clothing shoes and hats What the editor of www. yilu. com introduced to you is the news that Bassa, a clothing vertical e-commerce dream, was sold to Yilu in the US for 20 million dollars.

Big waves wash the sand, vertical type online retailers It ushers in a period of reshuffle. A few days ago, it was reported that Mombasa was sold to Elot Group at a low price of 20 million dollars. A person in charge of an enterprise close to Mombasa said that he had heard of the above news. In the view of the industry, the low price selling of Mombasa also reflects the development dilemma of vertical e-commerce, including Vancl.

According to the data, Mombasa was founded in December 2006, focusing on underwear. After 2008, it gradually expanded to women's clothing, women's shoes, cosmetics and other products. Yilu Group is a global procurement service provider of professional clothing and fashion products.

E-commerce analysts said that Mombasa has a narrow business category and a small audience. The problem of Mombasa is a common problem in the current vertical e-commerce of clothing.

Garment vertical e-commerce is undergoing a transformation period, and the uncertain future of Mengbasha is not an individual case. From its establishment in 2007 to the middle of 2012, the sales volume of Vancl shirts exceeded 12 million in these five years, but at present, this enterprise has become a small enterprise. In May 2010, online high-end menswear brand Martha Marceau opened its first physical store in the World Trade Tianjie, but it was closed two years later. The growth rate of sales performance of physical stores is far lower than that of e-commerce, and the financial strength is not enough to support physical stores to cover more consumers. Martha Marceau has to curb the offline development momentum. Macalline, which was listed under the first B2C share in China, changed its ownership in May. At present, Business Circle Network accounts for 63.7% of the common shares issued and circulated by Macalline.

While some apparel vertical e-commerce businesses are struggling to survive, the number of apparel brands embracing the Internet is increasing. Traditional brands such as Lingzhi Garments, Adidas, Li Ning and so on have frequently accessed the Internet through e-commerce platforms. Data shows that Septwolves won the first place in the sales volume of Tmall men's clothing in August, with a sales volume of 97.17 million yuan that month; Inman, Ripper and other original clothing brands are becoming bigger and bigger. According to Inman, the daily sales in the first half of the year can reach one million yuan. In addition, companies such as Mogujie.com and Meilishuo, which used to provide shopping guidance services for B2C e-commerce of this kind of clothing, also spent a lot of money to start selling clothing.

Fang Jianhua, the founder of Inman, said that the future of the Internet should be small and beautiful, cut into specific areas, and understand the real needs of consumers. One garment B2C The person in charge said to the reporter of Beijing Business Daily that the premise of doing clothing e-commerce is to do well in clothing, and then consider selling clothing on the basis of doing well in clothing.