Where Is The Way Of Clothing Industry Transformation

Here in the world Clothing shoes and hats The small editor of www.net.com introduces the clothing industry: where does the door of transformation open?

The decline of profits in the clothing industry is becoming increasingly severe, which directly triggered a wave of mergers and acquisitions transformation of clothing enterprises. Large enterprises join forces and expand their territory, while small enterprises simply carry out restructuring and asset injection. For example, some enterprises build industrial chains through acquisition and integration of upstream and downstream, and some enterprises expand cross-border business. So, where should the door of enterprise transformation go?

RMB 10 billion and RMB 1 billion acquired Global E-shop

Baiyuan pants industry is popular in the capital market because investors are optimistic about its future development prospects, which is due to the acquisition of cross-border e-commerce global e-shop by Baiyuan with 1.032 billion yuan.

In fact, the hundred yuan pants industry has set foot in e-commerce as early as several years ago, and has set up a special online marketing department. However, although the hundred round trousers industry has been in the e-commerce field for several years, it has not improved.

The reason is that the practice of Baiyuan Pants Industry is similar to that of many traditional enterprises in doing "O2O". It only sets up flagship stores on some well-known platforms, such as Tmall, JD, and No.1 Store, to make e-commerce a sales channel.

In theory, "O2O" is not from offline to online, nor from online to offline, but an effective and deep integration of "mutual", "connection" and "network".

　　 Hundred yuan Once again, we launched e-commerce, and this time we targeted the breakthrough at cross-border e-commerce in the period of rapid development. Globegroup is a vertical foreign trade B2C enterprise, whose products are mainly garments and 3C products, and its products are directly sold to more than 200 countries and regions in the world, such as the United States, Canada, and the United Kingdom. The enterprise has obvious advantages in Internet background, data analysis, traffic, cost control, etc. After restructuring, the main business of Baiyuan will change from the current clothing category to e-commerce platform.

As the helmsman of the hundred yuan pants industry, has Yang Jianxin made preparations at both the strategic and operational levels for this big "chip change"? Can he effectively integrate the online and offline, achieve the magnificent turn of the hundred yuan pants industry, and create another legend? People will wait and see.

　　 Busen plans to backdoor Kanghua Agriculture

"Fashion, trend" is the life of clothing enterprises. Under the situation of continuous downturn of the whole industry, how to seize this lifeline is a matter that enterprises must consider.

In the face of the industry environment, Burson has resolutely seized the opportunity to catch up with the "ecological" trend, disguised Kanghua Agriculture, and determined to take the road of ecological agriculture. Not long ago, Burson issued a major asset restructuring announcement, and Kanghua Agriculture planned to price 4.17 billion yuan as a backdoor for Burson. The purpose of this asset restructuring is to fundamentally improve the company's operating conditions and enhance the company's sustainable profitability and development potential through the complete transformation of its main business.

I remember many years ago, "Burson shirt" and "Burson trousers" seemed to be symbols of identity. The main consumers were white-collar workers and business people. Shirts costing hundreds of yuan each and trousers costing hundreds of yuan each were almost equal to Youngor and Shanshan. Why sell shells? Busen, who has been listed for less than three and a half years, gave many reasons: fierce competition in the industry, rising labor costs, and sluggish real economy

It sounds that these difficulties are related to the industry. However, it is obviously biased to draw the conclusion that "the clothing industry is the sunset, and ecological agriculture is the sunrise" and cause collective decline of traditional industries. As everyone on earth knows, Buyson's shell selling is more of a capital game than based on the industry itself.

As an old brand clothing enterprise, Buyson sells its shell. The outside world is not qualified to gossip, because capital is always profit seeking. Although there are many industries still sticking to and pursuing, all the sticking to and pursuing cannot resist the market choice in the end.

　 Kaiser based on clothing layout finance

In recent years, Kaiser has actively promoted the acquisition of Qinghui Leasing, and set up Shenzhen Qianhai Kaiser Venture Capital Co., Ltd. as a platform for the company's merger and integration in the Internet industry.

In 2013, Caesar took small loan business as a breakthrough to enter the financial industry. At present, the company has a stake in Tianjin Binlian Small Loan Co., Ltd., which has completed the industrial and commercial registration of change.

In 2014, Caesar initiated the establishment of Shantou Hi tech Zone Yinxintong Micro Loan Co., Ltd., which accounted for 30% of the total registered capital and was the largest shareholder. At present, the company is in the preparatory stage.

At the same time, the Company signed the Framework Agreement on Acquisition and Cooperative Operation of Finance Leasing Companies with the shareholders of Qinghui Leasing. The Company plans to acquire 46% of the equity of Qinghui Leasing. If it goes smoothly, the Company will enter into the finance leasing industry.

"With financial investment as a supplement, it is a channel to quickly create benefits. We should be responsible for shareholders and create more benefits. At present, the acquisition of Qinghui Leasing is under evaluation and argumentation, and the matter is progressing smoothly. Once completed, it will bring good benefits to the company." The relevant person in charge of Kaiser said.

It is reported that Qinghui lease The transferor promises that the non net profit deducted by Qinghui Leasing in 2014 and 2015 will not be less than RMB100 million and RMB140 million, respectively, which will bring at least RMB46 million and RMB64.4 million respectively based on the 46% equity that Kaiser shares intend to acquire. For the establishment of Shenzhen Qianhai Kaiser Venture Capital Co., Ltd., this is a layout of Kaiser's future strategy, focusing on the merger and integration of the Internet industry, promoting the industrial transformation and upgrading. At the same time, by drawing on the investment experience of partners, it provides Kaiser with rich experience and resources for its capital operation, and provides Kaiser with reserved talents in the Internet industry.