Inventory Of 2014 Chongqing Luxury Shopping Center

China has become the world's largest consumer of luxury goods. As the fastest growing city in the west, Chongqing has become the strategic target of all luxury brands in China.

International brands are optimistic about Chongqing.

Since 2011, the fashion industry in Chongqing has entered an unprecedented year of luxury.

In one breath, many luxury brands were introduced. In 2011, the 68 Star Plaza of Guanyin Bridge was officially opened. Monument for Liberation's original U.S. Department store was rebuilt into Chongqing Times Square. Chongqing people toured LouisVuitton, GUCCI, Cartier and other international luxury brands at a distance.

The resolute people of Chongqing have shown a good consumption power.

As early as 2012, a survey showed that about 19.30% of Chongqing people thought luxury goods were very important to them, while Chanel owners accounted for 3 of them. LV, GUCCI, GIVENCHY, Rolex and other brands also had high concern.

Last week, launched a survey of luxury consumption in Chongqing, a week of survey showed that the 20-35 year old group showed strong consumption power in the fashion consumption field, and became the main force of luxury consumption.

40.59% of Chongqing people said that the proportion of consumer spending on clothing accounted for 10%-20% of personal income, and that of 29.21% of them accounted for 21%-40% of personal income.

Such a strong consumption drive has led to the rapid expansion of the luxury industry in Chongqing.

At the beginning of this year, Monument for Liberation WFC global shopping center was open for trial.

The elimination of Chongqing's Louis Vuitton and GUCCI only two famous brands of hunger, welcomed PRADA, MIU MIU, DOLCE&GABBANA, VERSACE, GIVENCHY and other top international stores for the first time to Chongqing.

In September 19th, the Mixc opened, and landed in Chongqing with the largest volume brand in Southwest China.

On the 27 day, Ying Jia center, the main designer of the global brand, will also open its doors.

After the national day, the Tan Tan bonded trade centre will also meet with the public.

This year's successive fashion business moves will change the business pattern of Chongqing.

Ying Jia Center: small people are extremely luxurious.

Differentiated competition is currently developing in Chongqing.

Issues that must be concerned.

If combined with the existing brands in Chongqing, it can not avoid being a replica of existing stores and losing the opportunity to locate its characteristics and soul.

The upcoming September 27th Ying Jia center is a new member of the Guanyin Bridge business circle.

In the north of the Jiangbei Guanyin Bridge business district, where the industry is more saturated and the business atmosphere is strong, people who want to be quickly recognized and well known by the Chongqing people will need precise positioning and characteristics.

According to the relevant person in charge of Ying Jia center, "Ying Jia center is the main designer brand and fashion show. After opening, there will be 150 to 200 new fashion brands entering Chongqing for the first time."

Imagine that in Chongqing, you can also become a guest of all kinds of fashion show and attend various art exhibitions like stars.

The arrival of these European and American fashion brands is also the beginning of fashion business and international fashion luxury tour to Chongqing.

Mr. Chen, vice president of D2C southwest flagship store, who is about to enter Ying Jia center, told reporters: "Chongqing's popularity is no less than that of any other city. The personalized demand of Chongqing consumers determines the trend of designer's brand in Chongqing. There should be more designer stores in Chongqing in the next few years."

The reporter understands that the flagship store in southwest Maria, the most fashionable fashion brand in Europe, will be located in the Ying Jia center, with an area of about 1500 square meters and more than 30 European and American designer brands. Luisa

On the international stage, John Galliano, Alexander McQueen, Martine Margiela, Rick Owens and other big coffee designs will appear in the store.

In addition, top European designer brands such as Pierre Balmain, Neil Barrett, NY, IM life hall, Attos will also appear in Ying Jia center.

If these European designer brands are unable to make you feel better in a moment, the entry of Chinese local designer brand stores will make you feel more intimate.

D2C will open the first 1000 square meters shop in Southwest China.

After the opening ceremony, Chongqing tide people can see nearly 50 square meters of "little time" Gu Li's luxurious cloakroom.

There are more than 50 domestic designer brands in the shop. There are 50 to 80 new models every week, which sell more than 2000 styles, and each brand has no resemblance and resemblance.

Including deep cooperation with top stylish stylist Zhang Shuai, get Angelababy, Fan Bingbing, Huang Xiaoming, Li Xiang, Tan Jing, Gao Yuanyuan, Chen Yao and other stars.

Miss Zhou, who is in charge of Chongqing's business law and American designer brand buyer shop, is looking forward to the Ying Jia Center: "at the beginning, it was also worried that people in Chongqing didn't accept designer brand. But 2 years after opening shop, it was gradually found that there was more and more demand for personalized clothes in Chongqing. Plastic material clothes were bought at the store. I believe that the designer's brand will change the concept of traditional clothing consumption and create a strong fashion art atmosphere."

10 years ago, the first place in Chongqing came to Monument for Liberation. After 9 years, Chongqing must go to Jiangbei, the first business circle in the West.

The business pattern of Chongqing has been changing.

19 Huarun the Mixc grand opening, the industry analysis, Yangjiaping in the main city brotherhood regional business circle has been quite embarrassed, building obsolete, weak commercial body, consumer groups aging, business circle level is not high, is an obstacle to the rapid upgrading of business circle important factor, but the arrival of the Mixc will reverse the situation, once the old industrial district shopping district discourse right seems to be counterattack.

It indicates that Chongqing's commercial focus is gradually moving closer to the West.

The head of the Mixc said that the Mixc, Chongqing, was the seventh the Mixc to open in China, with a commercial volume of 350 thousand square meters, with over 320 high, medium and low-end brands, of which more than 100 were the first to enter Chongqing.

Reporters at the scene saw that Herm's s, DIOR and other international brands were still being decorated behind closed doors, not among the first 264 shops, while LONGCHAMP, MONCLER, UGG and other luxury brands were open.

Mr. Sun, who has been engaged in commercial real estate advertising in Chongqing for many years, said: "the opening of the Mixc has been very successful. The proportion of the opening brand and the flow of people should surpass that of Chongqing's past shopping centers. Even if the top top brands of the highest voice can not be opened, it will not affect the Mixc's becoming a high-grade shopping mall with high quality and full format in Chongqing."

Chongqing the Mixc store is nearly 2 times that of Shenzhen the Mixc, which is equivalent to 2 North City Street, which exceeds the total commercial volume of Yangjiaping pedestrian street.

In addition to many international luxury brands, luxury brands and fashion trends are concentrated in the LG layer. Early in the morning, the reporter found that the world's largest fashion retail companies INDITEX group, its Zara, MassimoDutti, Bershka, Oysho, Zara Home brand are all open.

H&M's Monki and COS also opened their doors.

DVF, QDA and other Chongqing fashion brands that have not been in the market are all there.

In addition to leading high-end luxury brands, the Mixc has a full range of fine life businesses.

The introduction of the "super five star" hall level cinema -- BELLE Palace Cinema, Jin Baisheng department store, ice variety Wanxiang ice rink, Huarun Ole supermarket four main stores, brings new consumption places for high-end quality living groups.

WFC World Shopping Center: the leading brand jewelry matrix

Since 2011, the drama of luxury brands entering Chongqing has been continuously staged, and this promising drama is also continuing this year.

GUCCI Monument for Liberation franchise store, PRADA Chongqing first store...

This series of trends reflects that the upgrading of consumption power in Chongqing has begun to play a role in the field of fashion consumption, and the fashion market represented by luxury is showing unprecedented vitality.

At the beginning of this year, WFC Chongqing global financial center, located on the "cross Golden Street" of Monument for Liberation, was located at the heart of Monument for Liberation CBD center, marking the tallest building in Western China at a height of 339 meters.

The WFC shopping mall, which is also open for trial, is also marking the upgrading of the fashion of Monument for Liberation business district.

WFC World Shopping Center opened on the same day, Prada, GIVENCHY, Miu Miu three international luxury big coffee appeared at the same time.

Combined with the original LV and GUCCI stores in Chongqing, Chongqing people ushered in the day of sweeping goods at home.

According to the data obtained by the Municipal Commercial Commission, the consumption of luxury goods in Yuzhong district was nearly 3 billion last year, and 280 international first-line brands announced by the world brand laboratory, 227 have settled in Chongqing.

By the end of this year, if the brand is settled smoothly, the number of luxury brands sold in the Chongqing market will exceed 20.

WFC World Shopping Center converged on the world's top luxury flagship store, including DOLCE&GABBANA, VERSACE and other top international stores for the first time to Chongqing.

In addition, WFC has created a collection of world-renowned fashion designer brands, including PHILIPP PLEIN, DSQUARED2, S.N.D, Chance, WSHIEN greenhouse and other domestic designer buyer shops.

Last year, Yuzhong Business Council data showed that in the consumption contribution of Monument for Liberation business district, watches and jewellery were the most powerful.

The Monument for Liberation watches brand camp ranks the top in the national market.

Chongqing consumers are surprised at the consumption power of high-end watches.

WFC World Shopping Center LG level converge the classic jewelry watches and watches, the world's top watch brands such as CHOPARD Chopin, Earl of PIAGET, IWC and other countries are all sold.

WFC global shopping center table area rich movements, so that Chongqing people and the table to achieve a real zero distance.

Monument for Liberation has the most powerful watch brand stores and counters in Chongqing since then.

Inch beach bonded trade center: big price is expected to be lower than Hong Kong and Macao

As early as 2008, Chongqin Jiangbei Airport opened the first large duty free shop in our city, and then the Chongqing duty free duty-free shop was opened at the Monument for Liberation Plaza, Yue Sun Moon shopping plaza.

Over the past few years, there seems to be a shortage of goods in the duty-free shops in the city.