Making Shopping Centers Into Sensory World Is A Trend.

In Asia, Japan is

The leader.

First, Japanese merchandise sales were also presented in a single way.

But the store's sales of kimono changed traditional business thinking.

The store changed the single sale of the fabric.

Production is displayed for kimono garments to attract customers.

The Asian financial turmoil in 1987 led to a depressed retail trade in Japan and a serious backlog of commodities.

Professional visual display designers spend too much money, and businesses want to save the expenses, but promote the development of visual merchandising which can provide certain standard rules.

In fact, Japan has learned from the United States that it has used proprietary words to improve and apply itself later.

In the United States, we use visual merchandising, or V M.

In 1988, Japan has set up a professional VMD visual merchandising Association.

In the past 2005-2008 years, the "VMD visual merchandising" course has entered all major Japanese department stores and brand industries, and has won uninterrupted praise and praise in recent years.

Nowadays, in Japan, the popularity and sales share of the world's major luxury brands has always been the top in the world for many years.

These, of course, are closely related to the development of VMD in Japan.

In the present era, it is becoming more and more difficult to attract consumers to buy goods from the gap between the commodity itself and other commodities.

Therefore, Japanese experts believe that VMD should continuously add additional value instead of selling the commodity entities themselves.

For example, the best way to sell furniture is to provide a holistic way of life, enabling people to have the furniture they can enjoy after buying the furniture they buy.

Such "overall sales" approach is being adopted more widely.

VMD can help people in the presence of multiple products at the same time, let customers more quickly understand the shop to express the theme and see the main products.

However, this does not presage that Japan's VMD technology is being perfected. In fact, the Asian countries represented by Japan still have a long way to go in this area.

At present,

In the US, it plays an important role in the store planning and activity planning, while in Japan, the total head of VMD is still not in the majority, whereas in China, the use of VMD is scarce.

It can be said that domestic shopping centers still have much to do for VMD.