Many Shoe Companies Try Water Smart Wearable Devices

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Xiaobian network to introduce to you is a number of shoe companies to test the water smart wearable devices.

A few days ago, the news of a joint research and development of digital intelligent products between Quanzhou shoe enterprises and Baidu has aroused widespread concern in the industry. It is understood that the first landing product will be smart children's shoes based on the safety field, and is expected to be available as soon as possible at the end of this year.

Digital intelligent shoes and clothing products, this new field, is becoming one of the directions to enhance the added value and find new growth points in the footwear industry.

Reporter Liu Wenyan

Integration of product development into big data

It is understood that cooperation with Baidu is Quanzhou sports shoes and clothing enterprises 361 degrees. After the two sides' cooperation, Baidu is mainly responsible for the development of related app and the recording and analysis of cloud data.

And 361 degrees more focus on good shoes manufacturing and hardware development.

After that, the two sides will launch other intelligent products according to the plan. The research and development of this series of intelligent products will be based on the grasping of user needs behind the big data and the identification of user life forms.

In the field of big data, the two sides will jointly set up the "big data innovation laboratory" to jointly study and manage users' real data, develop and produce digital products based on user needs. Secondly, the two sides will share user data and content, provide unlimited value-added services for users based on big data management, and at the same time, they will share resources such as sales channels and channels to create a new sports health ecosystem.

361 degrees president Ding Wu said that the construction of enterprise ecology based on Internet thinking is a new direction for the group in the future.

The group will make full use of big data to integrate and graft the overall development of the brand with the Internet thinking, so as to truly understand and identify users.

According to the briefing, the smart children's shoes will be added to the pacing function at the end of the year. In addition, there are many brand stores in the country with 361 degrees. In the future, there will be no in-depth cooperation with Baidu in o2o.

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With the exploration of wearable devices, smart clothing is coming out of the laboratory and heading for a broader market.

It is understood that prior to this, Nike also released two intelligent sports shoes, both of which integrated nike+forcesensor sensing technology, sending the user's motion data through the wireless data pmission to the user's mobile devices, and displaying the functions on the social network platform.

In China, various research and development of wearable devices are also being carried out.

Pathfinder has launched the first outdoor smart Bluetooth bracelet for wearable devices at the beginning of the year.

AOKANG international has developed high-tech products such as positioning shoes and step shoes. The positioning shoes combine GPS technology with shoes to indicate the direction, and the step shoes can pmit motion data in real time.

Test water smart shoes and clothing field

In addition to 361 degrees, many companies are exploring smart wearable devices.

As the "big boss" of the domestic sporting goods industry, Anta sports said in its earnings report released in February this year, it will carry out a "retail oriented" pformation.

Anta responsible person said that the explosive growth brought about by the pformation will enhance the performance of enterprises in a certain period, but the company will continue to explore how to continue the "pformation benefits". Wearable devices are likely to become a new direction.

"It is necessary to establish a mechanism for continuous acquisition of consumer feedback, and to find new interest points and business growth points of consumers based on this mechanism, such as the smart wearable devices that have been hot for nearly a year or two."

And the HOSA international, which mainly produces indoor sportswear, has also started wearable smart products as a starting point this year.

HOSA international chairman Shi Hongliu said, "wearable products are the future trend of the retail industry. In order to keep pace with the new trend of the retail industry, the company will develop wearable fitness products this year, hoping to launch products this year."

Zhang Qing, the founder of sports consulting firm, said that for domestic shoe and clothing enterprises, the action on wearable devices is an attempt.

"At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the viscosity of brands and users."

However, smart Wearable

In the process of pushing to the market, it is difficult to popularize, and price is the most important factor.

It is understood that the smart T-shirt and smart shirts launched by omsignal, Canada, each cost about 80 US dollars (about 499 yuan). AOKANG launched the GPS positioning shoes for the market in 2012, but the market reaction is not very enthusiastic.

From the price of the positioning shoes, a pair of selling price is above thousand yuan, to a certain extent, it is difficult to be accepted by its target consumer groups.

Insiders say, "the challenge for smart wearable devices and smart shoes and clothes will be how to turn small batch production into affordable products."