We Should Think Twice Before Joining The Garment And Take Two Steps.
Nowadays, more and more people are making clothing franchisees. Some people are making money. Some people are losing money. What are the reasons? There are many reasons for this. In order not to lose you at the starting line, here are some tips for joining.
Low threshold
Companies should be vigilant: products with poor distinctiveness and small amount of capital can be operated. Because the threshold is too low, you can do it, others can do it, and soon these products will be too numerous in the market.
In this way, even those brands that are the first to enter the market are hard to establish.
Therefore, even if you hand in such a kind of affiliate cost, it is hard to enjoy the benefits brought by its brand awareness.
When you talk about consulting, the other side is very hot; you say what conditions you need, he says no franchise fees, other expenses are not much; you say that lack of experience, worry about not doing well, he said that the custody of no problem? This kind of project must be far away.
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Be vigilant
Immature technology: thermal underwear market is surging, businesses sell concepts and fight hype, but do not carry out substantive technological upgrading.
In the past 35 years, the industry has been haste and haste.
At present, we must analyze its market prospect and technical essence.
Those projects, which are artificially hyped up, have virtually no technical content and lack of substantive functions, and are not allowed to enter.
Vigilance against the new company's new projects are often the first category is the beginning of a false alliance to really cheat money, to a group of franchise fees on the world evaporated, and then change the name of a company to repeat the same old tricks.
Its usual practice is to rent a writing room in the better section of the provincial and municipal level, to spend some money on the property, and to decorate it with a bit of money. Some of the area is used for product display, and some goods are put there for the purpose of "inspection" by the intention of the franchisee. Part of the area is in the office area, and a few people are hired to make calls to show their busyness.
If you call for advice, he will tell you how your company is and how the project will be with you.
Liar
Too many, for prudence, it is best to visit the company in person.
You run to the company. Look, the company is in a good position.
Be wary of the new company: there is a kind of company whose original intention is not to cheat money, to be optimistic about a project but not enough for its own cost, so play karate, by recruiting franchisees, to circle to a penny first, and then run the company through the money.
As a result, such companies, because of their short establishment time and lack of experience, have money and do not know how to operate, and when they see their money burned out, they rush to cover up and run away.
Be alert to the high profit: the decoration, service and passenger flow of this model shop make the inspecter feel "model", but do not know what is behind it: the store is big and the decoration is good, the company can do it by paying money; the service makes people feel professional, and recruits several shopping guides, such as handsome points, friendly words and smart points.
When you ask the profit situation, the computer buzz and spit out a pile of numbers, and finally tell you how much your annual profit can be achieved.
In fact, they are all deceptive, because they have compressed such expenses and exaggerated the business volume and profit ratio.
Watch out for contract fraud: you have to sign a franchise contract if you want to join.
The terms of the franchise contract are illogical, inconsistent, and cannot be scrutinised by the company, indicating that he can not figure out how to carry out the franchise business. Then you will not die with him.
Other companies only emphasize the obligations of the franchisee in their contracts (pay the money, that money, and how they are punished), and talk about their obligations in a broad way. It is difficult to put them into practice, and then play with word games in the contract to deceive the franchisees.
We must think twice before joining the alliance: we must not be infected by the atmosphere of signing contracts on the scene, or listen to its "limited quota, want to join the expedited" instigation, fever and sign the contract on the spot.
Take the contract home, review it repeatedly, and mark out the unclear terms and possible problems.
Contract contrast can not be less: through the Internet or other channels to find a successful brand of chain operations, check their franchise contracts, and then compare the contract with you to see what shortcomings your contract has.
Consult a professional: ask someone who has professional experience in clothing management and economic contract to help you check the contract, so that they can point out the possible problems and deficiencies of the contract.
Field visits need to go ahead: if you want to join the company, you must inspect its direct shop. If you want to visit the direct shop, you must not accompany your company staff, but you must visit secretly when the other party is unaware.
First, observe the shop around for a period of time, observe its store image, passenger flow and so on, and then pretend to shop when the passenger flow is more, and look at the price, quality, design and other aspects of the goods.
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