Shenyang: Online Shop Selling "Chung Yeung Ceremony" Entity Did Not Move
Physical businesses hope to make money in the broader "eleven" sales promotion of consumers.
This year, "eleven" is facing the Double Ninth Festival, and the silver economy is heating up. However, businessmen still keep a close watch on the wallet of young people.
Chongyang cake and personalized gifts are welcome.
Online shopping has always been an important market for consumers to buy gifts from Chung Yeung Festival.
Reporters queried several well-known shopping websites and found that words such as "Double Ninth gifts", "gifts for the elderly" and "gifts on Chongyang Festival" have become popular in recent searches.
Although the sale of products for the elderly, but businesses are targeting young people's wallet, around how to make young people show filial piety, so Chongyang Festival gifts are also mainly divided into traditional gifts, demand gifts and creative personalized gifts.
The reporter saw a neck massager with a price tag of more than 100 yuan, and sold more than 700 pieces in the past month. Some massage combs and pedicure massager have also sold over 100 in the near future.
A mobile phone with a price of 41 yuan and a positioning function has recently sold more than 17000 units. The sales volume of the five old mobile phones sold by the rest of the sales volume has exceeded 10 thousand, and the sales of Chongyang cakes are also very popular.
Physical stores, tourism market, "not cold."
Compared to the hot market of online shopping, physical shopping malls and tourism markets have more invested in the "eleven" market, and the attention of Chung Yeung Festival is not obvious.
Yesterday, the reporter consulted some travel agencies and travel websites in the city and found that there were few products for Chung Yeung Festival.
At the same time, reporters interviewed a number of shopping centers in Shenyang Zhongjie found that sales of clothing and articles for the elderly in shopping malls were relatively small. Moreover, because of Chung Yeung Festival and the eleven "crash", merchants hoped to make more money in the broader eleven sales promotion.
A sales manager of a women's shoes brand store said, "in fact, if you want to get a discount, there will be eleven sales promotion. There is no need to mention the promotion of Chongyang."
Sales of three kinds of gifts surged
Traditional gifts:
Food such as Chongyang cake, chrysanthemum wine, longevity peach and longevity star made of peach wood.
Creative gifts:
Personalized products, such as outstanding parents, documents, "parents hard" towel.
Demand gifts:
Elderly mobile phones, massages and so on.
Shenyang: ten regional home service centers will continue to operate
The city of Shenyang entered the aging society from 2007.
By the end of 2013, the registered elderly population in Shenyang reached 1 million 425 thousand and 800, accounting for 19.62% of the total population of the city.
In September 24th, the Shenyang evening news and Shenyang network reporters learned at the regular press conference of the municipal government that recently, the Ministry of civil affairs and the national development and Reform Commission identified 42 areas of the country to carry out the comprehensive reform of the pension service industry, and Shenyang was included in it.
10 regional characteristics of Shenyang
Home
The old clothing center will gradually operate, and is exploring the financial products of personal assets to pform old age resources, and the "elderly migratory birds" pension mode for the elderly in other parts of the country.
Explore the pformation of "personal assets" into "pension" mode
Shenyang will support pension institutions in terms of finance, insurance, land, taxes and so on.
For new private pension institutions, 2000 yuan per bed per year in 2 years.
In terms of Finance and insurance, we should innovate financial products and services, carry out trust business for old age property, explore and popularize credit loans, and explore the development of "personal assets" into financial products for future pension resources.
10 regional home service centers have been operated.
At present, Shenyang is promoting the construction of a regional pension center, using enterprises, education idle property or three or four level road idle commercial outlets, each district to build a regional service center with more than 600 square meters and complete service functions and various forms.
We will focus on supporting 10 private pension institutions with certain operational bases and development space to establish chain offices.
among
Heping District and Yuhong District have already started operation; some of the projects in Tiexi district have been handed over to the operators; the Dadong District and Hunnan district (2) are bidding procedures; Shenbei New Area is under construction; Shenhe, Huanggu and Sujiatun have been put into operation and are expected to be put into operation before the end of June.
meanwhile
Shenyang will improve the combination of medical care and rehabilitation and set up a medical institution for a pension institution with a certain scale.
The implementation of the "private pension management institution" is based on the development of management and separation. It is funded by the government and tenders by social organizations or service organizations. The government takes the responsibility of administration and supervision in accordance with laws, regulations and standards.
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