Dream Bazaar Sold Twenty Million Dollars. The Buyer Is Clothing Road Group.

Recently, dream bazaar left a senior executive revealed that the dream bazaar sold to the American clothing road group at the end of August, the price is twenty million US dollars.

"It's a cheap sale. The team of 400 people will continue to lay off about 200 people."

In response, the reporter called the Shanghai management headquarters of the American clothing road group. The other party said the company did not issue a formal notice, but only heard it from the side.

"The boss is clear about this matter, but he just heard some news from the side as an employee."

Because the American clothing road group did not set up a public relations department in Shanghai, and the employee was reluctant to talk about it, it was not clear for the time that the specific operation plan of Yi Lu Group for the dream bazaar was not clear for the time being.

According to statistics, the United States

It is a world-famous clothing and apparel production purchasing management group. Its affiliated company, Yi Lu Xu fashion fashion management group, is headquartered in the great Losangeles of America. Its headquarters is located in Shanghai, China. It also has factories and purchasing companies in North America, China, Jiangsu and Zhejiang. It integrates creative design, production and processing, logistics and pportation, and provides comprehensive brand supply to nearly more than 700 stores in the United States and Asia and a number of well-known Brand Company.

In addition, reporters repeatedly tried to contact Meng bazaar to confirm the news. Finally, only the staff of the investment hotline indicated that dream bazaar and Yi Lu group were only cooperative, there was no acquisition and acquisition, and the specific information was only clear at the top level.

Zhu Xiaohu, the main investor of dream bazaar, did not want to talk about it, and was silent when asked about the status quo of the dream bazaar.

Reporters observed that in addition to

Besides, clothing B2C websites, such as van Gee, Massa Marceau and wheat net, have experienced the pains of expansion. On the one hand, they are facing the competitive pressure of the traditional retail companies after entering the electricity supplier. On the one hand, they want to compete with mogujie.com, beauty and other emerging apparel platforms to compete for users. At present, they are looking for a new way of life in the adjustment period.

In response, a senior practitioner of the B2C platform said that in the ten years of the e-commerce boom, a number of B2C websites were born, except for a few B2C platforms such as Jingdong mall, vip.com, jumei.com and so on. Most of the B2C companies did not form the core.

The sale of resources to rich and well capitalized buyers is one way out.

It is almost impossible to get reborn on the basis of its own pformation. Once the DNA of an enterprise is formed, it is very difficult to change it.

The last round of B2C business climax has cooled rapidly since 2012, and it is not surprising that the industry is closing down, closing, selling and merging.