Say No To Bumper Shirt, YOHO! Push Original Brand

Today, with the popularity of personalization and innovation, the so-called "exploding money" is no longer the first choice for fashion lovers. After all, even ordinary people will be embarrassed in the street. In the clothing industry, the original designer brand with unique design style and loyal fans has begun to highlight its value.

As a tidal current, YOHO, who has the characteristics of consumers of the trend group, has locked out the "long tail market" outside the mainstream of the public, and gradually broke through a small circle of the world, and has formed a tidal current as the core of the industry barrier with the combination of "media + electricity supplier + community + offline activities".

Among them, offline activities refer to the YOHOOD tidal carnival. It is understood that in this year's exhibition, brand names include more than half of the original domestic designer brands in addition to the well-known international brands and celebrities. YOHO! As the final platform for this activity's sweep code trading, we have provided the underwriting production for the original designer brand, and directly participated in the development and promotion of the star tide brand from the brand positioning, product design and production to the public offering.

　　 Help original design brand

In the brand category of YOHO! Original Designer brand takes up half of the country. It is understood that YOHO now has 200 original designer brands, accounting for 60% of the total number of brands, and accounts for 60% of sales.

It can be seen that with the new generation of consumers having a strong demand for the trend culture, the increment of development will also become bigger and bigger, and the original designer economy will usher in a new burst point.

Despite the huge market potential, the problem that original designers have to face is how to make good ideas and designs into ready-made garments, and promote them to consumers through appropriate channels. In this regard, YOHO! Supplies for the original designers to provide a "through-train service."

Cream Soda is an original brand from Hongkong. Its brand manager Anson told Tencent science and technology that YOHO! Has the goods to provide underwriting production, and through its own media platform "YOHO!" and YOHO.CN community to achieve brand promotion, "we have 16 stores in Hong Kong, through YOHO! Goods can quickly promote the brand to the mainland consumers."

In addition to the YOHO! Platform, there are many original designer brands on Taobao, Tmall and other business platform shop, but according to Niu Cong smile observation, YOHO! Goods with its own "tidal" characteristics and good reputation, often can attract more consumers' attention and favor. "After all, compared to other electronic business platform, YOHO! Goods can provide consumers with a tidal brand screening process, that is to say, can appear on YOHO! Niu Cong laughs.

　　 Speed up layout star tide card

It is no longer a new topic for celebrities to create tide cards with their own influence. Trend The label of "brand leader" has become another status of them. In the overall pattern of YOHO, the star tide brand is 10%, and has become one of the key points for YOHO to accelerate the brand layout.

In addition to the operating line, the star began to make more use of the electricity supplier to develop channels, and authorized the sale of electronic business platform. For example, Edison Chan launched the brand CLOT, CLOT Tee, wake up joint YOHO! Launch SPLITMAN, for example, SPM, Show Luo Stage, Li Chen Nic Is Coming and so on.

It is understood that for these stars tide brand, YOHO! From the brand positioning, product design, production and listing, will participate with the stars to complete. At the same time, we provide standardized support in the following aspects of product supply chain, such as product operation, inventory, logistics and customer service. In addition, at present, YOHO has been licensed by many celebrities and even authorized exclusively.

Niu Cong smile told Tencent technology that from a star's point of view, they often prefer to find a personalized and tonal selling platform. YOHO! Location of goods is in line with this point. At the same time, wake up also said in an interview with the media, YOHO! Goods is a quality and word-of-mouth trend of electronic business platform, but also its brand SPM ideal partner.

　　 New ways to build electricity suppliers

When the online shopping mode has been duplicated and spread to the offline, O2O and C2B's mashup sales mode has become the key of YOHO.

It is understood that the YOHOOD Carnival exhibition has collected more than 100 brands, and guided consumers to use App to bind the entry bracelet, enter the yard, add the goods into the shopping cart, and get through the cash free shopping channel.

According to Niu Cong smile, the clothing industry has been facing inventory problems. Online retailers The website is also striving to transform the label of selling tail goods. The adoption of the C2B pre-sale mode of the next quarter can give the brand intuitive data feedback, which is good to sell, which is not good to sell, the brand can form a market concept directly after contact with consumers, so as to adjust the style and design of the goods in the next quarter, avoiding the backlog problem caused by overproduction.

Niu Congre told Tencent science and technology that the scale of this year's YOHOOD exhibition expanded by more than 3 times. "This is because many brands endorsed the" pre-sale "mode of the YOHOOD exhibition in last year's activities.

It is also understood that YOHO! Has set up a fashion experience shop in Nanjing, which has been planned for hundreds of square meters in the early stage, and is being relocated at present. This will become an important place for its O2O layout.