United States Apparel And Netease Play Cross Border To Launch "Music Underpants"

Many netizens "grab underwear" on NetEase's cloud music. You're not mistaken. It's really underwear -- playing the music of NetEase and playing the fashion Metersbonwe (hereinafter referred to as the United States) has played a cross-border, and jointly launched "music underpants".

NetEase and Mei Bang choose to play the game on the "online free grab underwear" game: This requires users to ask friends for help, and help them to grab the style they want.

This way of sharing through social interaction is pretty good, until last night, 1000 music underpants had been robbed.

On the day of the activity, there are more than 70 thousand page views.

NetEase official said that until September 28th, every day there will be a certain amount of music underwear for free users to grab.

You can listen to music by sweeping.

What's so special about this $49 music underpants?

The Qianjiang Evening News reporter got one of the first "music pants". Apart from the boldness of the design of the printed pattern, it does not seem to be much different from the common sports small panties.

The only difference is that there is a two-dimensional code in the middle of the waist of the trouser waist, which can be connected to the NetEase cloud music by using the mobile phone to sweep the two-dimensional code, and play the songs corresponding to the different underwear of "little apple" and "Shuang Er Shuang".

Unfortunately, the reporter scavenged for a while with his cell phone and could not play the song successfully.

"Because the technical difficulty of the knitting two-dimensional code is relatively high, we are still improving it, which is still a trial product."

The official responsible for the product said that from the previous test, the success rate of scanning with easy credit was higher. "This product is mainly aimed at users aged 18~30 years old. They value the concept and express their own attitude in a fun way."

The cross-border cooperation between NetEase and Smith Barney will involve various business lines such as Yi Xin and NetEase open class besides "music underwear".

"We will soon introduce new series, such as underwear, shirts, coats and so on. For example, it is no longer a single song, but it can freely replace the songs you want to hear in the background of cloud music.

We all want to try. "

The US state officials said they had also locked the men who went shopping with their girlfriends. "Boyfriends win the shopping discount on the online answer to the" men's ticket receiving station "in the flagship store, and they can also earn the right to draw lottery tickets.

There are so many cross-border cooperation.

There are really few good word-of-mouth.

Referring to the cross-border cooperation, Zhou Chengjian, founder and chairman of the United States, said: "this is an exploration of the US internet marketing, and it will lead the young trend again in this era, and only follow the trend of the Internet and the mobile Internet."

In recent years

The case is quite abundant: the most famous ones, such as "balance treasure", are cross-border cooperation between Internet enterprises and financial industry. Earlier, for example, last year, TCL and Iqiyi jointly launched the "TCL Iqiyi TV - TV+", which is the product form of cross border cooperation between the traditional home appliance industry and the Internet industry. In recent years, for example, two months ago, the cooperation between Wang Feng and music as music started the online paid concert broadcast mode, which is a cross-border between traditional entertainment industry and the Internet.

and

The cross boundary has given people a lot of imagination, but not just with the Internet, no matter what can happen?

More than two years ago, Tencent and HTC had a strategic cooperation to jointly launch mobile terminal products that meet national safety standards.

At that time, the cross boundary was regarded as the "new height" of cooperation between Internet enterprises and terminal enterprises.

But after that, there has been no delay.

Music music and Wang Feng announced the same day, the shrimp music launched the "search for light collection", known as the "China's first Internet album", exploring the new mode of cooperation between the Internet and musicians. I hope that the Internet platform will not only play a role in copyright consumption, but also rebuild the music industry through interconnected thinking, and improve the value of musicians and music works by means of technology.

But beyond the music circle, the search for light has not attracted much attention.

However, since the news that Tencent once again launched an independent ROM team in April this year, the cooperation between Tencent and HTC seems to have made new progress.

Some sources broke the news that the HTC high-rise recently appeared frequently in the Shenzhen Tencent building.

According to industry analysis, the meeting between penguins and ham sausage is very likely that Tencent will open up its application system in the mobile terminal in order to get rid of its layout, and HTC will provide hardware solutions.

If so, their cooperation is worth looking forward to.