The Name Of The Costumes Is Revealed, And The Domestic Brands Under The Ocean Vest Are Revealed.

As we all know, the name of dance clothing brand sometimes has a direct bearing on the development of enterprises. Most famous brands in China have their own brand stories. After investigation, Xiaobian found that most of the names of dance costumes are mostly divided into these situations: the first one is based on the founder's name, such as Chen Ting's dance products; the second one is based on the main business dance of the enterprise; different enterprises will run different dance costumes, such as: Ayama Mitsubasa, mainly engaged in Tibetan dance costumes, can see the dance from the name; the third is based on Chinese history and culture, take the name of the Chinese wind, such as: red shoes, Oriental Dance and other brands.

It is a brand with "foreign flavor", such as Dan Shi Ge, Connie and so on.

Throughout the domestic dance apparel brands, many brands have a "internationalization" trend, and more and more brands and brands with "foreign flavor" emerge.

Generally speaking, the brand names of "brand name" are divided into two categories: the first one is like CHRISANNE, Chrisann, Capezio, and so on, which are Chinese names after pliteration of famous foreign brands, and the second ones are domestic brands like Suleyman and Betty, or more or less.

So what is the reason why today's dance costumes are on the way to wear "ocean vest"? Is it an inevitable choice or a helpless move?

The heart of dance culture

To investigate the factors that influence the naming of dance costumes, dance is undoubtedly the first factor.

Most enterprises are given the name of the dance, which is related to dance, clothing and clothing.

Related to the brand name of the enterprise, here are some examples of Xiaobian.

The manufacturers in Wuhan are famous for their good quality of dance shoes. The "Betty Cup" championship, which is known by their company, is held once a year. For the origin of the brand name "Betty Betty", Xiaobian has learned from the investigation that it is based on the cute and sexy doll name of the famous cartoon character Betty Boop. She once was a dancer in the animation. She was sexy, innocent, changeable and varied in style. Betty's little red skirt, wave head, lash, saucer like big eyes and gold never earrings were always like a Latin Dancer, thus producing the brand name of "Betty Betty". 1) domestic Latin dance clothing brand Betty Betty, the main business dance is Latin dance.

2) like the silk brand of the belly dance costumes, it is a brand of the belly dance costumes of Hongkong's Yi Fu Sha Garments Co., Ltd., because one of the four famous embroideries of China is "Chao embroidery", plus the special dance of belly dance. Therefore, the brand name of the company is obviously characterized by the charming, feminine, sensuous and mysterious character of the belly dance.

Look at other domestic belly dance costumes brand names, most of which have such characteristics, such as Qi Ya belly dance costumes, charm Sha belly dance costumes.

3) compared with enterprises that engage in traditional Chinese dances such as classical dance and folk dance, a brand name with Chinese wind imagery will naturally take place, such as artists' dancing, dancing, Kyushu, and so on.

Some domestic dance apparel brands, on the one hand, to meet the needs of the domestic dance industry consumers, and on the other hand, are constantly exploring the market. In order to sell the brand's dance and clothing better overseas, many domestic dance costumes have to have a brand name with "foreign flavor", such as Suleyman, a brand specializing in Latin dance costumes in Hongkong, and then embark on the internationalization road, and become the only designated product of the thirty-seventh World Tour Miss competition in 2011.

Another example is the brand "Dan sig DAN 'S GIRL", which is pliteration from the English phrase "Dance Girl", while Dance Girl means "dancing girl". Dan DAGO dance dress has formed a large-scale Monopoly chain operation system in the domestic market, at the same time, it has established a deep cooperation relationship with the overseas dance products buyers, and exported the Chinese dance costumes to overseas.

Another example is the famous brand DTTROL flute, Dance To The Rhythm Of Life, which is composed of 6 English letter initials, originally intended to "dance the rhythm of life". Since its establishment in 97, it has been selling well in more than 80 countries and regions so far, and is committed to providing international professional dance costumes for all the world's dancers. At the same time, it also brings the professional standards of International Dance products to China to meet the aspiration of Chinese dancers for international professional dance products.

These domestic dance apparel brands are the inevitable choice for taking the international road and taking a brand name with "foreign flavor".

For "foreign flavor" and "foreign flavor"

Although many domestic dance apparel brands take the name of foreign countries is based on the needs of dance and market development, but throughout the other brand names of dance costumes in China, and even not just the dance industry, you will find that many domestic enterprises, while taking the name, blindly worshiping foreigners, and take the name of "foreign flavor" in order to sound "tall", such as "Di Shi Ni" and so on, which are sold on Taobao online.

Ordinary consumers, who are not familiar with the dance and apparel industry, often only look at the brand names. They believe that the foreign names must be imported products. The excessive trust of foreign products and the prejudice against local products make Chinese dance and clothing enterprises have to wear "ocean vest". Therefore, the Chinese Dance and apparel enterprises have to build up local brands, and consumers and enterprises themselves should abandon the backward ideology of worshipping foreign elements.

However, some dance apparel brands are so popular in China. The most fundamental reason is that the quality of the brand has been recognized by consumers. If a brand wants to develop in the long run, it will not be enough to rely on the brand name to start fame. The most important thing is the quality of the product. Only when the product gets the approval of everyone can it expand the development of the enterprise continuously.

For consumers, the name of dance costumes is not "foreign waistcoat", but it is not so important. We are the consumers of dance. So we have enough products to satisfy our needs.