95% Clothing Enterprises Have Entered The Electricity Supplier.
Listing of Alibaba
Online retailers
Again, it has attracted much attention.
In recent years, the clothing industry has also seen blowout development as the largest proportion of e-commerce industry. In 2013, the scale of China's apparel online shopping market is expected to reach 434 billion 900 million yuan.
Such optimistic data also let garment enterprises start to be keen on touches, so how do garment enterprises develop e-commerce business?
The near future,
clothing
The textile business summit forum was held ceremoniously. Cao Lei, director of China Electronic Commerce Research Center, Wang Dan, general manager of mark Hua Fei e-commerce, Guo Lu, director of Wei Fu Group, CEO Li Yong, flexibly supply chain of Sinbad, vice president of Alibaba Group Policy Research Office, visited Wuyang in 2014, and helped to discuss the relationship between the electricity supplier and the supply chain topic, and the relationship between the electricity supplier and the clothing enterprise was discussed.
Cao Lei, director of the China Electronic Commerce Research Center, said that clothing products have become the largest selling item of online shopping, so e-commerce in China has entered a mature stage.
At present, 95% of garment enterprises have pformed to expand their business, traditional enterprises.
Transformation
The electricity supplier accounts for 70% of the proportion of all new electricity providers, showing the charm of the electricity supplier. The future electricity supplier will also become the highlight of the traditional enterprise in the future.
Mark Ed Faye, general manager of electronic commerce, believes that at present, the traditional clothing enterprises enter the electricity supplier, and must combine the five big "new", that is, the combination of sales channels and brand building; at the same time, the special funds, synchronized funds and inventory will be carried out at the same time; those who will be able to break through the traditional marketing thinking dimension will be able to integrate the experience and enhance the added value through the large-scale business of the three people who can break the traditional marketing thinking dimension.
Only with a brand-new business thinking, can traditional clothing enterprises play with e-commerce providers.
The explosive growth of e-commerce network retail will not only make the traditional clothing enterprises enter the online line so simple, but also urge the pformation and upgrading of textile and garment enterprises, and complete the new pformation.
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