The Twenty-First Haining China Leather Expo Opens

At 19:30 on September 20th, the twenty-first Haining China Leather Fair

And the 2015 China International leather and fur clothing fashion trend has been successfully held at the newly completed Haining Convention and Exhibition Center.

Qian Guijing, executive vice president of China Light Industry Federation, Wang Shicheng, vice president of China Light Industry Federation, Dong Songgen, vice president of China Council for promoting international trade and Su Chaoying, chairman of China Leather Association, attended the opening ceremony.

The Leather Fair is sponsored by the Zhejiang Provincial People's government, China Council for the promotion of trade, China Light Industry Federation and China Leather Association. The China Garment Association is a supporting unit, hosted by the Zhejiang provincial council of the China Council for trade promotion, the Jiaxing Municipal People's government and the Haining Municipal People's government, and is jointly organized by the Zhejiang Leather Industry Association.

2014 coincides with the founding of Haining China Leather City 20th anniversary. "Cohesion of new energy, skin city start again" has become the guiding ideology and loud slogan throughout the year.

What new surprises have been brought to people on the occasion of the Haining China Leather Fair.

Upgrading the "classic project"

Haining is the source and weathervane of China's fur and fur fashion, so every Haining China Leather Expo is the annual event of leather industry.

Among them, leather and fur clothing fashion trend released is one of the highlights of leather Expo.

2015 the theme of China's international leather and fur clothing fashion is released as "Hai Xin Yu". It is divided into three series: Leather power, post color thinking, Nordic magic, 50 Chinese and foreign models, more than 200 sets of leather goods. The show also combines micro film elements, not only strengthening and highlighting its authority and professionalism, but also increasing the atmosphere and effect of the scene.

The twenty-first Haining China Leather Fair

During the ceremony, the seventeenth "dermal marker Cup" China International leather and fur garment design Grand Prix was held.

The "genuine leather logo Cup" Grand Prix sponsored by the China Leather Association is the most authoritative event in the leather and fur garment design field of China. Since its founding, every leather product has been hosted by Haining China Leather City. It is known as the "National Games" of the leather and fur design of Haining leather city.

In recent years, with the opening of the chain market of Haining China Leather City across the country, the "genuine leather logo Cup" Grand Prix has expanded the sub division area by relying on the market of Tong Er Bao Haining leather city and Chengdu Haining Leather City, providing more fresh blood for leather design.

It is reported that the seventeenth "real leather logo Cup" China International leather and fur clothing design Grand Prix has awarded Silver awards, bronze award and Best Creative Award, best fabric award, best public welfare award, best visual award, excellence award and encouragement award, and a total of 30 awards.

Outstanding designers and excellent works emerged in every Grand Prix have become the target of the industry.

Some designers are still college students. They have been hired by the company before graduation.

In addition, the 2014 China leather fashion week, which is an important part of the Haining China Leather Expo, has been held from June 22nd to July 2nd.

From Haining, Shanghai, Beijing and other places, 31 leather and fur brands, 2000 sets of fashion were released, attracting more than 23 thousand visitors and spectators from all over the country to come to see the show.

As the only fashion week with nationwide influence in China's leather and fur industry, China Leather Fashion Week is not only a gluttonous feast showing the annual trend, but also an important negotiation and ordering activity.

2014 China leather fashion week during the paction orders amounted to 1 billion 50 million yuan.

At the opening ceremony of the September 20th leather Expo, the leaders of the conference presented awards for the 2014 China fashion week.

Exhibition economy shaping "new bright spot"

Leather Fair September 20th

During the same period, the "first Zhejiang provincial Zhejiang merchants market procurement of Zhejiang goods docking conference" was held. The leaders of the Zhejiang provincial Party committee and provincial government interviewed important businessmen, and hosted a series of activities such as the signing ceremony of exhibitors and purchasers.

The joint meeting will be hosted by the Zhejiang industrial and commercial bureau and the Haining Municipal People's government. The exhibitors will include 11 provincial markets, including Haining China Leather City, Zhili China children's wear city, Hangzhou Sijiqing clothing market, Hangzhou Silk City, and nearly 200 famous enterprises.

At the same time, there were more than 10 foreign businessmen from Heilongjiang, Shandong, Shanghai, Jiangsu, Chongqing and other places, and about 1000 buyers visited the exhibition.

According to the data from the Zhejiang Bureau of industry and commerce, there are more than 5000 Zheshang markets in the country, with over 5 million dealers in Zhejiang Province operating outside the province for many years.

70% of the products sold in Zhejiang Province are from Zhejiang, which can sell more than 600 billion yuan of Zhejiang products every year.

Among them, Haining China Leather City has launched 6 chain markets successively in Jiangsu, Liaoning, Henan, Sichuan, Hubei and Heilongjiang in recent years, and the sales of Zhejiang goods in China are over 10 billion yuan.

As an important item in Zhejiang Province's "Zhejiang businessmen's return", the Zhejiang provincial government has attached great importance to the Haining Zhejiang provincial government's purchase of Zhejiang products. The vice mayor of Haining said that the meeting will be the first large-scale exhibition in Zhejiang to provide a docking platform for the commodity market and the provincial market in Hong Kong. The activities will further expand the sales channels for Zhejiang products and boost Zhejiang's products to the whole country.

In addition, the "China Leather City" cup of Haining, the Sixth China Leather Industry and the top 10 awards for fur, leather and leather goods industry, was held in the same period in September 21st.

It is reported that the selection is aimed at comprehensively interpreting the image of Chinese leather and leather enterprises and enhancing the brand influence of enterprises; promoting the commendation of enterprises who made significant contributions to the development of leather and leather goods industry in China, enterprises with significant brand influence and industry driving force; helping enterprises to build brand advantages; effectively enhancing the vanguard influence of famous enterprises and the cooperation rate of buyers; providing strong weights for domestic brands to fight for the international market discourse, and promoting the healthy development of leather leather industry in China.

Gather new energy, skin city and start again

In 2014, Haining China Leather City ushered in 20th anniversary.

Reviewing the hardships and gains along the way and looking forward to the next development and planning are not only the needs of the development of Haining leather city itself, but also the samples that the industry very much wishes to know and learn from.

With the publication of the research results of the China Leather City Model in Haining and the opening of the Museum of leather culture, the theoretical research of leather professional market and the dissemination of leather culture have added new achievements and carriers.

It is understood that the modern business research center of Zhejiang Gongshang University (the key research base of Humanities and social sciences of the Ministry of Education) is the only key research base of Humanities and Social Sciences in China's universities and colleges. The research of Haining leather city model in China has been included in the key topic of the center. The research results form "market innovation and industrial upgrading: Interpretation of Haining China leather city mode", "China Fashion power decipher Haining China Leather City" two monograph, which has been published by economic science publishing house and China Development Publishing House respectively.

During the opening ceremony of the twenty-first Haining China Leather Expo, the two monograph was first held ceremoniously.

"Haining China Leather City is one of the most worthy commodity markets in China.

The development of this topic also adds a very important success case to the think tank of China's professional market research.

Professor Zheng Yongjun, director of the Zhejiang provincial CPPCC Economic Committee and professor of modern business research center of Zhejiang Gongshang University, said the head of the research group.

In September 22nd, the first leather museum with the theme of "leather history and culture" opened and opened in China. This is also the first large leather Museum in China.

The museum is located in the four phase of China Leather City, Haining, adjacent to fur square.

The museum is a three storey building with a total area of about 3000 square meters. The museum mainly displays leather history and leather culture in China.

It is reported that the opening of the Haining leather museum will become the core carrier of the national AAAA level tourist attraction Haining China Leather City, and a powerful measure to enhance the market competitiveness through culture. It is also an important step for China's leather industry leading enterprises to build a "leather culture capital".

During the opening ceremony of the twenty-first Haining China Leather Expo, there were also national level activities such as standardization of intellectual property protection, cultivation of market awarding ceremony, and the first "fur city Cup" of the 2014 national leather garment plate making and technology competition award.

It is also reported that the Korean fashion center with a total area of 100 thousand square meters has entered the preparatory stage.

At the end of September 2015, the "Korean wave", including clothing, cosmetics, handicrafts and so on, will be airborne to Haining in all directions.

Preheating the Korea Fashion Center, the first Haining Korean Fashion Trade Fair will be held in Haining Leather City in late December 2014. It will enable Chinese consumers to reach zero distance from Korean products and to fashion a "Korean wave" fashion in Haining.

"Extension expansion" and "connotative growth" are the established development strategies of Haining China Leather City. Practice in recent years has proved that this strategy is effective.

Theoretical research, the construction of "leather culture capital", standardized cultivation of state-level intellectual property rights protection, the national leather garment plate making and technology competition, and the preparation of Korean fashion center further add substantial content to this strategy, and also add new impetus to the next development strategy "reshaping new bright spots and reshaping NEW fashions". The vice chairman of the China Leather Association and the chairman of Limited by Share Ltd of China Leather City of Haining have expressed this way.