Japanese Sporting Goods Chain: Expanding Sales Area To Increase Revenue

Recently, some major sporting goods chain stores in Japan are actively opening new stores. The results of the 2013 financial year performance survey of the strength sports sporting goods store implemented by the Research Institute of Wuhan research show that the sales sites of the 3 listed companies outside the non-listed company Mega Sports company (Alpen, XEBIO and HIMARAYA) have reached 2 million 120 thousand square meters in the 2013 fiscal year, an increase of nearly 150 thousand square meters from the same period last year. On the other hand, in the case of large sporting goods stores continue to dominate, the last year of the MURASAKI SPORTS company limited by extreme sports also ensured an increase in revenue. In addition, the main outdoor sports products are good day villa company, and focus on sports goods. company The MORIYAMA SPORTS company, which mainly sells winter sports products, and the company of deep Garden Golf products, has also enhanced its professionalism in various fields, reflecting the brand's influence in the market.

　　 large Alpen has opened 4 Alpen, 10 GOLF5, 13 SPORTS DEPO brand stores and two Mift shoe stores. The company has opened two new stores in China, and has another 3 Alpen and 4 GOLF5 stores. By the end of fiscal year 2013, the total number of shops in Japan has increased from 387 in the previous year to 409. XEBIO added 50 new stores and 27 stores in fiscal year 2013. Since the TAKEDA SPORTS company, which is located in the northeast of Japan, has been brought into the market, the total number of stores in XEBIO has reached 596 at the end of fiscal year 2013. HIMARAYA's new store has 15 stores, 6 outlets, and a total of 138 stores.

In the 2013 fiscal year, Alpen's sales continued to increase in the fifth fiscal year, the highest historical record, but the sales of existing stores decreased by 1.9%. The XEBIO company's VICTORIA's existing stores also surpassed the previous fiscal year, and its combined sales exceeded 200 billion yen. HIMARAYA's subsidiary B&D's existing store sales decreased by 4.2% over the same period last year, but the overall sales ensured a 7.2% increase.

　　 although The performance of running sports and outdoor sports related commodities still maintained a good growth trend, but the main products of sportswear, such as knitted flat knitted fabrics, were sold poorly. The clothes associated with clothes are replaced by consumers. According to Alpen, part of the reason for the decrease in existing shops is also influenced by this fashion trend.

According to statistics, the gross profit margin of 3 listed companies in fiscal year 2013 was 42.6% Alpen (44% in the previous fiscal year), XEBIO 39.7% (39.1% in the previous fiscal year) and HIMARAYA 37.9% (37.8% in the previous fiscal year). Among them, the Alpen company centered on original products, due to the impact of the depreciation of the yen, led to the rise in the cost of imports.

In addition, there are also MURASAKI SPORTS, which is represented by extreme sports, such as the good day villa, which is characterized by extreme sports, the plus day business of the main sporting goods, the MORIYAMA SPORTS, which sells mainly winter sports products, and the YAMANO holding group, which sells special shops such as POWERS and Xiu Shan. Among them, YAMANO holding group's sporting goods business, driven by the theme of "health and beauty", has achieved an increase of 6% year-on-year sales, and a large sales promotion event based on winter sporting goods has also achieved good results.

Due to the differences in the calculation methods of fiscal year, Alpen companies were only affected by the growth of consumption tax in April this year, but all enterprises regarded increasing taxes as one of the factors affecting consumption. Under the influence of Japan's current economic policy, some enterprises expect that consumption will improve in the second half of this year, but most enterprises still have unclear prospects. To this end, all enterprises are working hard to strengthen basic services in franchised stores, including improving hospitality, training sales personnel and improving service quality.