Ebay: Footsteps Down The Line Have Never Stopped.

At the end of November 2009, eBay opened its first physical store in downtown New York to meet the Christmas holiday shopping craze.

The eBay store near Fifth Avenue, New York, is about 5500 square feet. It displays the shoes of singer Stephanie's own brand L.A.M.B., the package of designer Michael Kors, M.A.C. cosmetics, Dolce&Gabbana perfume and many exclusive products, and other products such as 3C, toys, household, gardening and so on.

At the end of 2011, eBay opened its first British entity store.

The store is located on the street near Oxford street in London, and is open between December 1st and 5 (the busiest period of online shopping).

The store does not have a cash register, offering only limited product display.

If consumers want to buy products, use mobile phones to scan product labels.

And then go to eBay website via mobile phone to purchase.

In addition to opening a physical store, eBay is also using other products.

Go below the line.

For example, last November,

After New York's "shopping window" cooperation, eBay will expand to the west coast of the United States. For the brand of Sony electronics, TOMS casual shoes and Rebecca Minkoff handbags, a shopping window is set up in San Francisco Westfield shopping center. The latest interactive screen, mobile technology and electronic payment will be combined to provide O2O services.

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Bonobos, the largest garment customization website in the United States, was founded in 2007 and has been highly praised in China's electricity business circle.

In the vertical electric business struggling to find a way out of the environment, Bonobos fans are numerous, while the online profit space is gratifying, and at the same time, another new path has been opened. Since the second half of 2011, the "Guide Store" with distinctive offline stores has been opened.

It is reported that the Bonobos offline shop is different from the regular store: small area, avoid busy business district, the number of shop assistants is small, only accept an appointment, 45 minutes each time, low inventory, fitting out online, sending goods every other day.

More importantly, the data show that the Bonobos can be "back fed" online, the number of users buying the interval and the customer price are better than online: the online passenger price is 220 US dollars, the line is 360 US dollars; the online new user's purchase interval is 85 days, the line is only 58 days.

In response, Andy Bonobos, one of the founders of the company, once said that in fact, the cost of promoting websites and free delivery is close to that of a physical store, but the entity store can not only give customers a better buying experience, but also carry the role of brand promotion and expansion of sales channels.