Humen Garment Industry "Touch The Net" To Set Foot In The New Path

In June this year, the Humen Electronic Commerce Association hosted the first Humen hosted by Humen electricity supplier Industrial Park and Humen fashion innovation service center.

The highlight of the electricity supplier Festival highlights the strong strength of Humen's clothing industry and e-commerce gathering area.

The hosting of the electricity supplier festival will help to guide the organic integration of Humen's garment industry and e-commerce and realize the upgrading and upgrading of Humen's garment industry.

This move not only reflects the progress of the garment industry in Humen, but also shows the spirit of daring and daring in Humen.

In 1996, the decision makers in Humen decided to run the China (Humen) International Clothing Fair (hereinafter referred to as the "clothing trade fair") by one town. Now it has gone through 18 spring and Autumn Periods, and Humen has also become a very important garment industry at home and abroad.

Having experienced the flourishing development period of "Post shop and factory", it has also experienced many tests of financial crisis. Nowadays, the clothing industry in Humen has gradually matured.

However, with the increasingly serious market environment, Humen garment industry is also facing the problem of lacking famous brands and large scale enterprises. How to adapt to the current electricity supplier environment of garment industry has become a difficult problem for many enterprises.

Faced with this series of challenges, Humen's clothing industry still needs to play a hundred fold spirit.

A agglomeration development annual sales exceed 60 billion

Humen is a famous commercial port in modern history. After the reform and opening up, Humen made full use of the geographical advantages of neighboring Hongkong, introduced the fashionable clothing of Hongkong to sell in the surrounding areas, gained the first mover advantage, and then developed a number of township enterprises, promoted the large-scale development of the garment industry, and shifted from single women's clothing production to multi-level market, and gained wide development space in children's clothing and wholesale market.

More than 30 years ago, Humen had almost no connection with fashion and fashion industry. Only a few tailoring shops made clothes for ordinary people. Now, Humen clothing has been pformed from spontaneous market to home-made factory, and the government has taken advantage of the situation to form a large scale garment industry cluster.

This great change is by no means an overnight effort.

Humen's clothing industry originated from the roadside stalls in the late 70s of last century. Because of its proximity to Hongkong, many locals went to Hongkong to bring back daily consumer goods such as watches, electronic products and clothing on the street. Among them, clothes from Hongkong were very popular. Therefore, the business of buying and selling clothes was growing in Humen. Until 1981, the Humen commune then concentrated on all the stalls scattered in the Taiping streets and opened the Humen's first "professional selling market for individual business clothing". With the "quasi birth certificate", the Humen clothing began to develop rapidly, and the initial small market continued to expand and became a clothing trading street.

Subsequently, Humen again "boldly" forward, in the late 80s of last century, established a wholesale market, so that the garment industry in Humen jumped into the wholesale era.

Since 1994, the "Humen clothing business district" centered on Fumin commercial building has gradually formed, and the Humen garment market has entered an unprecedented climax.

According to a garment dealer in Humen, the business district became more and more lively at seven or eight a.m. every morning. In the distance from the south to the north of the silver dragon road, less than 1000 meters away, the crowd was as dense as ants migrating, or the merchants who carried them on their backs or carried them.

At the same time, entrepreneurs with keen business opportunities have entered the garment production industry, opening the "Post shop and factory" mode, and supporting hundreds of thousands of garment factories.

Some famous garment factories almost work overtime every day and make tens of thousands of garments every day.

And businessmen from all over the country choose carefully in the clothing market and return home with full load.

According to statistics, there were tens of thousands of merchants who came to Humen from Guangzhou, Shenzhen and Dongguan every day, and there were thousands of buses, and there were 9000 stations at the highest level.

After that, Humen clothing went through the test of the financial crisis in Southeast Asia in 1997. By 2000, under the strong control of the national macroeconomic regulation and control policy, the domestic and international markets rebounded, and the garment industry in Humen was moving towards a new stage.

Today, the clothing market of Humen town ranks the top in the country. The existing clothing market is 40 and the total business area is about 2300000 square meters.

In recent years, Humen is committed to building a major industrial gathering area for clothing and apparel, and building a 10 square km central business district. At present, the annual sales volume of Humen clothing and apparel industry cluster exceeds 60 billion yuan, and strive to achieve annual sales of over 80 billion yuan as soon as possible.

The main measures taken by Humen are: the implementation of supporting the development of Humen's clothing and apparel industry and the development of children's clothing industry respectively, and scientifically planning the development of the industry.

We should seize the two leading bodies of YISHION group and Guangdong Humen Fumin group, and set up state-level Humen fashion innovation service center, to create a fashion dress brand center, a South style clothing weathervane, and the birthplace of creative design.

According to "industrial design, industrialization of design and industrialization of design talents"

To improve the design innovation ability of clothing and clothing products.

Weiyuan vocational middle school upgraded to "Dongguan textile and clothing school".

Complete the "Humen" trademark design and create "Humen clothing" regional international brand.

The children's clothing association of Humen clothing and apparel industry association was established, and the 50 thousand square meter rich children's wear center was established and officially opened.

At present, the above measures have achieved initial results.

In 2012, Humen was awarded the first "national textile model industry cluster" and the first "China garment industry demonstration cluster". The clothing trade fair was appraised as "the ten major feature exhibitions" by "textile and clothing weekly".

In 2013, Humen received many honors such as "China's children's wear town", the national "regional product quality management demonstration unit" and "Guangdong Fashion Promotion Award". Through the reappraisal of the "famous Chinese women's clothing town", it was approved to build the "national clothing (leisure wear) famous brand demonstration area", and the Fumin fashion city was awarded the "China excellent demonstration market".

B test water O2O mode to create professional

As early as last year's Humen trade fair, around the "cloud plan" to deepen the electricity supplier forum, the first online trade fair, the first run micro film competition and so on, the first "electric shock" in the history of Humen Trade Fair attracted many eyeballs.

In recent years, the development of Humen's garment industry is changing. The single mode dominated by traditional wholesalers has developed into an industrial pattern with four modes, namely, wholesale retailers, franchisees, e-commerce and advanced customization.

Among them, because of its low threshold, low cost and high efficiency, e-commerce has been favored by many enterprises.

This year, in the face of the trend of electricity supplier, Humen hosted the Humen Trade Fair on the basis of the autumn. It added the "Humen electricity supplier Festival" in the summer, and built the nugget platform for the industry, which is regarded as a signal for the Humen garment industry to start again.

"By vigorously promoting the simultaneous development of tangible and intangible markets, the positive interaction between online and offline, we will promote the development of Humen town as an important base for China's clothing and apparel business."

When talking about the new pattern of garment industry development, the responsible person of Humen town said that in recent years, e-commerce has developed into an important emerging economic format in Humen. The development of Humen's electricity supplier is huge, with strong momentum, high market maturity and obvious cluster effect.

At present, there are more than 5000 enterprises and self-employed businesses in the whole town of Humen. Among them, about 90% of the clothing and apparel industries are engaged, and the number of annual sales exceeds 5 million yuan is 457, with 213 more than 10 million yuan.

In 2013, the e-commerce paction volume of Humen town amounted to 21 billion 900 million yuan, with 177 million votes for the whole year, and the average daily e-commerce delivery volume was nearly 480 thousand.

The rapid development of e-commerce is currently being built in the six major electricity supplier industrial bases such as Humen Electric Industrial Park, Daying international electric mall, Dongguan cross border post (Humen) business park, 100 international electric mall, Italian law mall and Dongguan brand innovation promotion service center. Among them, Humen electricity supplier Industrial Park, Daying international electricity mart and Dongguan cross border post (Humen) business park have been opened and opened.

The new O2O mode of the water trial market, the joint Alibaba and the big Ying clothing electric mall, will create the 321 professional market O2O mode large-scale experience activities, and explore the upgrading path of the professional market integration e-commerce development.

Open Taobao Juhuasuan tour, hold the "world factory quality Dongguan" Juhuasuan tour start meeting.

Insiders pointed out that, due to resources, market, management and other factors, the current development trend of Humen garment industry is difficult to achieve new breakthroughs. E-commerce field is facing the bottleneck of resource dispersion and industrial cohesion.

At the same time, the Humen town government has also realized that strengthening the integration of e-commerce resources, enhancing the cohesion of the electricity supplier industry, and realizing the large-scale and standardized development of e-commerce are not enough by relying solely on the hardware construction of industrial parks and electronic business bases. We must develop software projects and support the overall development of the electricity supplier industry. We must integrate with the garment industry and strengthen the agglomeration effect of the garment industry.

It is worth noting that Humen successfully launched the first Humen international electricity supplier festival to enhance the agglomeration and radiation effects of Humen's electricity supplier industry, and to cooperate with Alibaba to establish the first industrial belt platform in the province to help local garment enterprises to open up the market.

As early as last August, the Humen town government signed a cooperation agreement with Alibaba. The series activities of "Guang Huo online" went into Humen - the Alibaba Humen garment industry belt platform project was officially launched, and jointly built Humen clothing online shopping mall.

"At present, we have established 30 industrial belt platforms in the whole country. Humen town is the first industrial belt platform in Guangdong Province, with a focus on promoting the development of the domestic garment industry through the development of e-commerce."

Yang Runhua, director of Alibaba division, said that the Alibaba China industrial belt platform is a brand new B2B sub site.

The reason why Humen chose Guangdong as the first landing Industry Zone in Humen is due to the perfect matching landing mechanism, government policy support and some representative enterprises' promotion.

After the establishment of the Humen industrial belt, it will serve the small and medium-sized enterprises that have not yet entered e-commerce in Humen town. Through professional teams, they will conduct agency sales on the Internet, help them develop online sales channels, and achieve the joint development of physical shops and online shops, offline marketing and online marketing.

According to the relevant person in charge of Humen Town, Humen will cooperate with China's first operation platform Alibaba to build a platform for China's industrial belt Humen industrial belt, aiming at gathering e-commerce enterprises on the platform, creating Humen apparel online shopping mall, and establishing a never-ending network Pavilion.

The 6 million yuan invested by the Humen town government in the first year will help the development of nearly 300 electric business enterprises on the platform in three aspects, such as traffic volume, generation operation and online shop decoration training.

C encourages clothing companies to "raise rules"

This year, with the opening of the Humen electricity supplier Industrial Park and the cross border postal business park, Humen's six major electricity supplier industrial parks have been put into operation. These measures have enhanced the agglomeration and radiation efficiency of Humen's electricity supplier industry, and promoted the cluster status of Humen's apparel online and offline Market.

Over the past 30 years, Humen has formed a strong clothing wholesale procurement market, ranking the highest in the country.

Behind the brilliant pcripts, there are also many hidden dangers.

At present, most of the garment enterprises in Humen's industrial clusters are small and have few famous brands, and lack of leading enterprises to promote the development of local garment industry.

Humen's independent R & D and design and innovation capabilities are also lacking. Even some brands that are ranked in the same category of clothing in China are mostly staying on the level of imitation and design of other well-known brands of clothing abroad.

Coupled with the level of experienced design, network marketing personnel are not willing to stay in Humen for a long time, these problems are restricting the upgrading of Humen's clothing industry bottleneck.

Garment Industry Promotion Office of Humen town Bureau