Luxury Industry Faces Difficulties, Maintenance Risks And Opportunities Coexist
The luxury consumer market is growing rapidly, and consumers are increasingly demanding the associated goods and after-sales services. However, unlike the car's own 4S shop maintenance, the lack of many big brand after-sales service, luxury maintenance risks and opportunities coexist.
Can be superb.
repair
The leather care which has been changed, refurbished and reinvented has gained a lot of profits, but it also bears certain risks.
"Because the original parts of hardware and leather can not be obtained from the original factory, so we will speak clearly to the customers at the beginning, but we will use the best materials to repair it, although the water is produced domestically, but it is up to the standard."
Mei Shi Mei Xu manager admitted.
Each customer's package or shoes will be placed with a one-time anti-counterfeiting lock, record the number of each package, customers can sign behind the lock, if necessary, take photos.
"If the problem occurs during the maintenance and repair process, the Chinese leather association does the technical identification, and if the result is determined by us, we will pay 10 times the compensation for the cost of the cleaning."
"Our technicians will be sent to overseas training at regular intervals, because the brand is updated every year, for example, the cortex is becoming more and more soft, so technicians' technology needs to be followed up."
San Shali luxury care center Shuncheng shop official told reporters.
Insiders pointed out that the current luxury care market is still expanding, and for luxury goods and leather care industry, it is actually not a fully mature stage.
Any industry has an initial stage of development, the period of rapid development, to the final stage of maturity.
at present
The luxury goods and leather industry is in a period of rapid development, and will gradually enter the mature stage in the next few years.
At that time, mature technology, rational consumption, stable service, comprehensive quality, large market share and brand influence will be the key to win the future of luxury leather care enterprises.
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Besides maintenance, luxury consignment is also a new form of operation.
There are such markets in the US buffalo market and Pao o foo in Japan.
At home, Milan is booming in Hongkong, Macao, Beijing and Shanghai. Kunming's local luxury consignment is also popular in a small circle.
Xindu Longcheng's beauty and luxury care and Mei Ge, the first city in South Asia, provide such services. The price advantage of second hand luxury goods is its absolute advantage. They will be evaluated according to their style, color and popularity. They are usually sold at the original price of 2~5.
It is understood that the two second-hand luxury consignment shop business mode is very similar. First, the owner of the seller from the seller to sell the bag paction price to extract a certain proportion of consignment management fees, some 10%, some 15%, there is no custodian fee.
If there is no sales success within two or 3 months, the owner will suggest that the seller reduce the price. The other is that the consumer is eager to make the sale. The owner and the vendor agree on the price, which is basically the 70~80% sold by the owner himself.
Of course, how to ensure the authenticity of the goods in the consignment shop is the biggest problem for the consignment shop. It has great knowledge from the source, identification, market valuation and sales of the goods.
"Besides the special appraisers in the store, the boss himself must be a skilled worker, and only accept 80% new bags, and shoes and leather clothes only accept new products."
Miss Wang, director of the luxury nursing shop in the United States of America, told reporters: "every day people come to take fake products, while professional potions are not clean on the Lv's fake packages, because the cortex is not the same."
In addition to offline stores, these luxury maintenance shops are both wired.
According to Wang, the average daily 2~3 package is sent to the consignment or consignment, and the consignment bag can be sold at most 1~2 months.
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