Clothing Brands Bet On Children'S Clothing For This Big Cake.

It is reported that with the gradual cooling of the weather, all clothing brand new styles of autumn and winter clothing have been listed, and children's wear brands are also very busy.

ZARA, H&M, GAP, Adidas, Nike...

Whether fast fashion brands or common sports brands, children's clothing has become an indispensable part of these stores, competing for this big cake in children's clothing market.

The industry believes that the major clothing brands have bet on children's clothing, "big market, high profits, competition pattern has not yet been finalized" is the main reason.

And with the coming of the two child boom,

The consumption demand of the market will continue to rise, and the competition between domestic and foreign clothing brands will become increasingly fierce.

In recent years, the size of children's wear market has been growing by more than 20%, and the relaxation of the two child policy has played a strong role in the children's clothing industry.

According to the industry, the size of children's clothing market will expand due to the birth of two children. When the child's per capita consumption will increase by 3 times, the market prospect will be considerable.

According to the "2012 - 2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25% to 30%. It is estimated that by 2015, the market capacity of infant clothing, cotton products and daily necessities will reach 227 billion 980 million yuan.

In 2010, the number of newborns reached its peak and increased by twenty thousand or thirty thousand per year in the next few years.

The sixth census of the National Bureau of statistics showed that children aged 0-14 accounted for 220 million, accounting for 16.6% of the total population.

Thus, with the rise and expansion of children's market, the garment industry is bound to set off a great competition in the next few years.

The industry pointed out that children's clothing profits than adult clothing high, product line is relatively long, from 0 to 10 years old or even 10 years of age and above clothing, are all children's clothing category.

And the average gross profit margin of children's clothing industry is 60%, and the gross margin of some international children's wear brands can reach 200% or even 300%. Luxury children's wear is a high premium industry.

Smart clothing brands will extend their loyal customer base to children's clothing, so as to take the family to buy this brand.

A fast fashion

Sales staff said, "parents who buy children's clothing here generally are young people, and generally do not buy children's clothing only, but children's wear, men's wear and women's clothing can pull each other."

From this, we can see that all kinds of adult fashion brands with fashionable designs have become shortcuts for young parents to choose children's clothing.

However, this is undoubtedly a severe test for some small and medium-sized enterprises.

Because compared with the adult clothing, the production process of children's clothing is more complex and the process is longer. Many brands of children's clothing in order to embody children's interest, embroidery, applique, printing, embedding and inlaying are adopted in the design, which are time-consuming and labor intensive, and increase the manufacturing cost.

The requirements of all kinds of fabrics for children's clothing are quite different from those of adult clothing. Besides the more comfortable hand feel, the requirements for environmental protection and safety are more stringent, and some functional indicators are added, such as moisture absorption and sweating.

The industry believes that although some brands occupy the right place in the market of children's clothing with high-quality fabrics, in order to truly stand firm, we must start with improving the level of our enterprises, identify the practical needs of downstream children's clothing enterprises, keep pace with their development, and constantly innovate their products.

In recent two years, children's wear has developed very fast in China. It is a new development direction after women's wear and men's wear. This is also a reflection of the changes in people's consumption.

Children's clothing is characterized by short replacement cycle, large market scale and high profits. It is also the reason why many adult clothing brands are beginning to get involved in children's clothing.

It will form a white hot competition pattern.