Lingerie Brand Bird 11

October 17th, to prepare for Tmall's "

"Big promotion", the warm underwear brand brand bird said, in addition to yearning for the same year as stocking, increasing manpower, marketing activities, the biggest difference this year is to increase the proportion of investment in the wireless terminal and through the international channel of Ali from overseas drainage.

Li Teng, director of electric bird business, told reporters that this year's double eleven.

Stocking about 30 million to 50 million, and specifically designed for the big promotion activities.

However, due to the double eleven big promotion for many years, the traffic volume of the platform assigned to each business is relatively stable, so it is no longer excited about the past, more rational treatment.

According to Li Tengfei, for the thin birds, this year's double eleven mainly efforts from three aspects: first, focus on CRM marketing, wake up a batch of "sleeping" old customers; two, increase the wireless terminal investment, select products in the wireless terminal; three, participate in the international double eleven activities of Ali, drain from overseas.

Li Tengfei pointed out that from the overall environment, although the platform traffic is rising, there are more merchants participating in the activity, and the traffic flow to each merchant and shop is decreasing.

Moreover, Tmall's main venue is more stringent in screening businesses and brands, and many are targeted invitations.

Therefore, it is very difficult to get a large number of new customers through double eleven, so it is even more important for old customers to become active.

"Buying traffic is becoming more and more expensive. We have invested more in advertising this year. Besides the conventional drainage methods such as drilling and through train, there are also some outside stations, such as video advertising."

She said.

For wireless terminals, the birds are not only selected on products, but also more biased.

Its "ten ten one special contribution" product will also be displayed in some outlets under direct line to drain from the bottom line to the mobile end.

Li Tengfei also said that for the thin birds, the meaning of participating in the double 10 is no longer simply the drainage and sale. "The general form of Ali after listing is optimistic, so we should take advantage of double eleven to stand our own position, and once a year, the double eleven is a good opportunity to unite people's hearts and enhance team capabilities."

In addition, reporters learned that in addition to

The birds also participated in the double eleven promotion activities in vip.com, Jingdong and other platforms, mainly using different products to distinguish between them, so as to avoid price wars between platforms.