Quanzhou Textile And Apparel Chamber Of Commerce Second Seven Presidents' Office

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The Xiaobian of the network introduces the second seven session of the president's office of Quanzhou textile and clothing chamber of Commerce.

In October 10, 2014, the two seven session of the president's office of the Quanzhou textile and clothing association was held in the conference room of the Shishi Oracle textile and garment innovation center, 2 floor, Shishi headquarters economic building. From my meeting, I will be the president of the seven lions, Qipai, Fugu bird, Xun Xing, Li Lang, Jin Ba, Feng Zhu, Haitian, Hongyuan, Green, tiger, Fucheng, double happiness clothing, gage, flag king and so on. I will be the chairman and executive vice president of the 23 enterprises. The meeting also invited the vice chairman of the Quanzhou Federation of industry and Commerce (), vice chairman of Huang Zhenqian.

The main topics of the conference are: the first is to discuss the development plan of Quanzhou textile and garment industry; the two is to discuss the construction of our textile and garment innovation base project; the three is to discuss the implementation of the national "going out" strategy, and to set up the Quanzhou textile and garment processing Industrial Park in Burma; four, according to the current complex international situation and domestic policy uncertainties, analyze the plight faced by the Quanzhou textile and garment industry, explore how to speed up the pformation and upgrading of the industry, seek the way and space for the sustainable development of the industry; five, explore the integration of industrial resources development, play the industrial cluster effect, explore the cooperation and interaction between enterprises, and discuss the Quanzhou textile and Garment Chamber of Commerce and its related matters.

Analysis of the current situation of Quanzhou's textile and garment industry

President Zhou Shaoxiong (Chairman of the seven wolves) analyzed the current situation of Quanzhou's textile and garment industry. At present, the international market demand continues to decline and the domestic cost advantage is gradually weakening. The rising of the textile and garment industry in Southeast Asia and the increasing cost of enterprise funds affect the overall effectiveness of Quanzhou's textile and garment industry.

This is just a natural rule in the course of economic development. It is a stage that must be passed. Industrial development can not be sustained at high speed.

However, in the face of declining performance, we still need to rationally look at and analyze the problem.

Over the past few years, significant changes have taken place in China's business environment. The channel mode is fission, the decentralization of the city's business environment and the rise of the electricity supplier channels have a huge impact on traditional channels.

For the traditional channels, although the growth of Ping efficient growth is continuing, it is not up to the increase in rent growth, personnel costs and sales costs.

Although sales have not declined, the cost has risen sharply, which will inevitably lead to the closing of stores.

In addition, consumer demand is changing imperceptibly. There is little difference in consumer demand between the age of 20 and 50. Today, the market is completely segmented, and the demand for personalized style is much higher.

In order to adapt to the change of market and consumer demand and keep the brand core DNA unchanged, how to balance them is a strategic issue to consider.

From the point of view of internal factors, the channel development mode is hard to adapt to the changes of market environment.

Over the past ten years, China's men's clothing enterprises have basically adopted the mode of "wholesale + brand", which is a historical choice.

In fact, under the "wholesale + brand" mode, brand manufacturers make products, wholesale them to distributors, and then sell them to consumers.

Whether the product is really popular among consumers or not, brand dealers and dealers have no idea.

Moreover, the "brand + wholesale" mode adopts the fixed order mode, the dealer orders the goods at the order meeting, and the brand dealer gives the goods to the dealer, and the whole business activity is over.

For today's textile and clothing brands, there are still many problems, such as supply chain integration and so on.

In addition, the problem of franchisee is becoming increasingly prominent. The information feedback from the terminal to the headquarters is relatively slow, and the planned production mode can not fully link up.

Nowadays, many brands are entering the high-end market. They also need to find some high quality clothing manufacturers. But compared to Jiangsu, Wenzhou and Guangdong, Quanzhou still focuses on low and medium end products, with too few high-end products, focusing on sports and leisure products.

From last year, the output of sportswear began to decline, and entered the inventory digestion stage. The production and scale of the original plan were greatly affected, and the manufacturers were also affected.

Many enterprises place their high-end products outside, but there is still much room for high-end clothing production in the domestic market. Moreover, the production of high-end clothing can promote the upgrading of textile, printing and dyeing enterprises. The chamber of Commerce will also propose policies to support the high-end manufacturing industry through proposals to the government.

In the future, Quanzhou's textile and garment industry will be invincible in the new round of industrial adjustment only by improving its core competitiveness and technology.

Stimulate the vitality of the city's textile and footwear enterprises, boost pformation and upgrading of enterprises

Vice President Huang Zhenqian (researcher of Quanzhou Federation of industry and Commerce) pointed out in his speech that Quanzhou textile and garment industry is the first pillar industry of Quanzhou's industrial economy, and one of the five most traditional competitive industries in Quanzhou, which is the most competitive and developing potential. He fully affirmed the outstanding contribution made by Quanzhou textile and clothing association under the leadership of President Zhou Shaoxiong to promote the development of Quanzhou's textile and garment industry cluster.

He stressed that in Quanzhou's "two pioneering", Quanzhou textile and garment industry needs upgrading and development.

He hoped that enterprises should do well in internal strength, then seek development and make new efforts.

At the same time, it conveys the Quanzhou municipal Party committee and municipal government's proposal to further stimulate the vitality of the textile and footwear enterprises, promote pformation and upgrading of enterprises, and promote the healthy development of enterprises. 1., support enterprises in all aspects of innovation; 2., strive to implement the industry leader promotion plan; 3., increase credit support to enterprises; 4., strengthen the "NC generation" promotion and application; 5., strengthen business mode innovation; 6. strengthen the training of 1000 entrepreneurs and hundreds of economic managers; 7. support enterprises to build up market; 8. further lighten the burden of enterprises; 9. do a good job in policy propaganda; and other nine measures, and hope that enterprises should actively respond to and make use of policies, and make recommendations and comments.

Transformation in labor pains

Vice President Shi Nenghui (president of Fujian Xun Xing Technology Company), Quanzhou textile and garment industry has improved from raw materials to warehousing, logistics, manufacturing, R & D, marketing and other industrial chains, but this advantage is no longer competitive.

Now consumers are very rational. They either choose products with high cost performance, or choose products with high added value. They will not buy because your brand is a celebrity endorsement.

In addition, the rising cost of production has further squeezed its profit margins.

For the textile and garment industry in Quanzhou, it has disappeared in the past relying on the cost of reducing the cost of the population dividend and the rapid development of financing, and now the main problem of the industry is overcapacity and the pformation is imminent.

The inherent development mode of the textile and garment industry has been subverted, and how to turn it into a pformation? The more it is in a low valley environment, the more we need to grit our teeth and intensify our efforts. The key is science and technology input.

The core of the concept of lean production is to eliminate all useless labor and waste. It aims at perfection in terms of reducing costs, improving quality, enhancing production flexibility, realizing no waste and zero inventory and so on to ensure the superiority of enterprises in market competition.

It is also suggested that as a boss, we must change our minds and actively face the pains that we face in the process of pformation and upgrading.

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