Hongxing Bridge Pformation Of Textile Industry Has Turned Out To Be A "Home Textile City".

Changxing County Hongxing Qiao town has a 1.4 square kilometers of southern Taihu industrial cluster. The modern textile (home textile) Industrial Park is under construction.

Here, it will be the largest "Home Textile City" in the county, which will add bricks and mortar to the construction, extension and supplement of Changxin's textile industry.

Why should Changxin build a home textile industrial park? This is the only way for the county's textile industry to go through thirty or forty stages of Transformation -- to win the market with terminal products and improve the whole industry chain.

Why is it planned to be built at Hongxing bridge? There is a set of data that shows that the total export volume of home textiles in the county from 1 to August this year amounted to $35 million 560 thousand, half of which came from more than 10 home textile enterprises of Hongxing bridge.

When it comes to the home textile industry of Hongxing bridge, a company that has to be mentioned is "Dongxin textile".

In 2003, Zhou Xiaodong, a Zhuji native in cloth business, came to Changxin and realized that Changxin had huge market potential in the field of textile and clothing. So he raised money and bought hundreds of water looms.

The operation was successful, but Zhou Xiaodong did not stop.

"Water jet looms produce low grade fabrics, and more importantly, serious pollution and need to be pformed."

Zhou Xiaodong took the initiative to change and made a home textile in a timely manner.

After the pformation, "Dongxin" was unable to make OEM processing for large companies because of its lack of experience in home textiles.

But in the process of cooperation with several leading domestic textile enterprises, Zhou Xiaodong not only touched all aspects of the industry, but also learned the ability to avoid market risks, so that he could grow steadily and rapidly.

At this time, Zhou Xiaodong began to contemplate another change of "Dongxin": self created brand and independent development.

"It's much easier to process for others than to do it yourself."

Internally, Zhou Xiaodong has done a good job of management and quality. He has dispatched several well appointed officers to Nantong, Yiwu and Guangzhou to collect the latest industry information and market trend.

In the short span of a few years, "Dongxin" has been developing and expanding, and has formed a certain scale. The products sell well in more than 10 provinces, cities, and more than 20 countries in Europe, America and Asia.

In order to open up foreign emerging markets, Dubai has also established foreign trade points in Czech and Eastern Europe.

The trademark "rich billion" registered by the company is also known as "Huzhou famous trademark" and "Huzhou export brand". Its annual sales volume exceeds 100 million yuan.

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The magnificent turn and rapid expansion naturally led to the original textile enterprises of Hongxing bridge.

From the middle end products such as sanding cloth to curtain products, such as drapes and sheets, a large number of enterprises have benefited from it. Home textile has become the leading product of most of the textile enterprises of Hongxing bridge.

"Recruit sheets packers", "recruit workers", "recruit curtains, sewing workers"...

The demand for skilled workers in the terminal products is growing. Now, half of the textile enterprises in Hongxing bridge have been active in the home textile market for a long time.

"We have a congenital advantage in home textiles. There were weaving shops in the past.

Hongxing bridge, Rong Feng Textile Co., Ltd., Xu Rong, assistant director, told reporters.

In the past two days, she is meticulously selecting samples for the Canton Fair. "We focus on home textile products at this fair, hoping to attract businessmen from all over the world and establish long-term cooperative relations."

Also revealed that "Rong Feng Textile" has registered its own home textile product brand logo, the market will soon appear "Rong Feng" independent brand of home textile products.

The national textile industry is playing a grand role. The fierce market competition urges home textile enterprises to constantly adjust their brand strategy and force the terminal market.

Now, home textile enterprises of Hongxing bridge are all very clear in seeking cross-border cooperation, upgrading product technology content and exploring new terminal marketing mode.