Fashion Design: Easy To Start, Easy To Quit.

After the "exception" of the local clothing brand has been red, the current first hit star crossover fashion reality show "goddess's new clothes" has again raised the attention of local fashion designers.

Dressing has always been an enduring topic. People pay more and more attention to the details of clothing design, fabric and color. The importance of clothing brand to clothing design is also improving. This makes clothing designers more and more popular.

Selecting platform is the key to growth.

HannahXue, who has ten years of experience, is not a native of Tianjin. But after graduating from Tianjin professional college, she has been working as a fashion designer in Tianjin. She is also regarded as an excellent fashion designer in Tianjin fashion circle.

After graduation, she worked as a designer in a Korean clothing company for eight years. Now she is preparing her own clothing brand, which involves two concepts of clothing customization and designer collection store.

In HannahXue's view, a qualified fashion designer knows everything about needlework basic skills, fabric familiarity, edition technology, practice and so on.

Especially in the eight years' experience of Korean enterprises, she has realized that the basic skills of a designer should be accomplished in the process of printing.

There are many kinds of clothes, and the characteristics of each person are even more different. In the face of all audiences, the designer must be able to tailor his clothes according to various fabrics and shapes.

For the new recruits, HannahXue's suggestion is that stepping into the first platform is very important.

Some of the young students have a very high mentality. They think that most of the positions offered by the large garment enterprises are all designer assistants, whose salaries are not high, and small businesses can be designers when they come up. Vanity will let them choose the latter.

"Such a choice is of little help to personal development in the future and eventually to build a brand by itself."

Low entry threshold for at least 150 hits.

Apart from students from Tianjin University of Technology and Tianjin Academy of Fine Arts, ordinary people who are interested in fashion design can also learn from vocational training schools.

Cui Xueli, founder of training school of costume design and plate making in Tianjin, told the Bohai Morning Post reporter that there are three kinds of students currently accepted by the school, one is the college graduates who aspire to practice, the two is the staff of clothing enterprises continuing to study, and three are ordinary people with no experience.

"Fashion designers are not like many people who want to have talent to learn. Talent is only a prerequisite for achieving professional standards.

If you want to get into the field, you can learn as long as you have normal eyesight and flexible fingers.

Xue Li Cai

Say.

No matter what kind of students, after school, they should learn from the most basic, including basic skills such as painting, human body, measurement, three-dimensional tailoring, etc.; plane design and three-dimensional cutting practice; using software to learn how to design styles; learning production processes; making sample clothes, making products, etc.

If you want to learn to learn well, the most basic standard is that all styles of clothes can be made out of print and reach the level of medium and high grade brands.

"Dozens of styles, all kinds of shapes, all kinds of fabrics, everyone can learn more than 150 copies at least.

As for how long it takes, it is related to personal basis, acceptability, time and standard of requirement. Normally, it takes 2 to 10 months to a year.

There are three ways to learn and 30% to stay in Tianjin.

Cui Xueli said that at present, clothing companies are divided into three categories, one is brand enterprises, which have R & D departments, sales departments, production departments, purchasing logistics departments, etc., and the R & D department is divided into design directors (controlling the whole style).

For example, LV, CHANEL and other top design directors should be more responsible for visual image, window display, blockbuster shooting, etc.; design directors (specially control a series, early autumn, early spring, ready-made clothes, high setting, etc.); designers (can be further divided into weaving designers, knitwear designers, accessories designers, etc.); technical director (control technology).

Operation, whole plate making, style design, craft, etc.

The second category is foreign trade enterprises. Such enterprises specialize in processing and production, or even do not purchase themselves. They are all processed by raw materials. The third category is R & D enterprises, such as design companies, who specialize in product design and are not responsible for production and sales.

"In order to make education more suitable for enterprise needs, our curriculum will be more comprehensive. After the students learn, the way out includes designers, plate makers, personal entrepreneurship as entity studios or original e-commerce brand three.

30% of the candidates will stay in Tianjin.

Cui Xueli said.

Design enthusiasts

Seventy ten years old self taught and self created brand

In the Tianjin women's entrepreneurship center, there is a "knowledge women personalized clothing design" studio.

Its founder is not a professional fashion designer, but a 70 year old design enthusiast.

Xue Guiying set up this studio, one for the purpose of designing his own clothes, the two is to help many of them still love the beauty, but suffer from nowhere to look for the middle-aged and old women who are suitable for their clothes.

Xue Guiying, 74, was a middle school Chinese teacher before he retired.

The design is not related to the previous occupation.

However, since her childhood, she has been dreaming of engaging in her own fashion career since her retirement. In the 14 years since her retirement, she has mainly done one thing by reading books, surfing the Internet, cutting classes and watching fashion shows.

She also has a learning secret for "dismantling clothes". Xue Guiying feels that clothes can "speak", and every detail can express the designer's style and skills.

She spent more than 1 years dismantling more than 50 clothes with distinctive characteristics.

All over.

adopt

Hone, finally, the design and tailoring skills are well versed.

Xue Guiying is not a professional fashion designer, but because he firmly believes in the development of clothing market for middle-aged and old people, he always sticks to it.

"Nowadays, middle-aged and old women do not like the past, they also love beauty and want to dress beautifully.

However, some people have changed their body shape due to age. Some people can't buy clothes that are comfortable in the mall. "

There are many regulars in Xue Guiying's studio, including teachers, workplace women, retirees, etc. they all praise the design of Mr. Xue.

Future development

Local designers have been "ignored".

In foreign countries, designers are highly praised for their talent and the economic value they create. Even many European and American fortune makers are in the hands of the design director. Any big change design director will cause great disturbances. For example, LV designer MarcJa-cobs, Chanel designer KarlLa-gerfeld, GiorgioArmani designer GiorgioArmani are all the most respected designers in the industry, and also the leaders of the fashion industry.

However, in China, designers are just behind the scenes of clothing companies. Consumers may be familiar with a domestic brand, but few people know who its designer is, so it is impossible to pursue and respect.

Therefore, local designers want to develop. Apart from the development of personal professional ability, people respect and value the designer is more important.

"The garment industry in Tianjin has been developing rapidly in the 80s and 90s of last century.

But after entering the 2000, Tianjin's local clothing brands gradually declined, and many enterprises moved to the south, such as Shenzhen, Guangdong and other places.

Cui Xueli said that as more and more enterprises began to migrate or pform, the atmosphere in Tianjin became less and less.

Therefore, if the local brand of mass production is not easy to succeed, then the designer will not have room for development. Instead, the relatively small range of the middle end customization enterprises will be more successful.