Homemade Men'S Wear Test Water Culture Implant

In the movie "Beijing love story", Tony Leung has made many tailored suits for men's suits.

Liu Yiqun, general manager and art director of Wolf Road Clothing Co., Ltd., said that in recent years, "80's" has become the main consumer group. "Wide group and strong resonance" are the important reasons for the high price of "Youth" box office. This is also an important reason for Wolf Road sponsoring your deskmate.

Analysts believe that the synergy between film placement and PR can achieve the simultaneous amplification of the two interests.

Beijing brand implanting "I am Queen"

Interpreting business models

At the beginning of this year, the wedding ceremony of Liyan Tong and Chen Sicheng in Tahiti added a lot of attention to the film "Beijing love story" which was co operated by two people.

And the hero in Beijing love story is also popular with audiences.

As a matter of fact, every good movie has its own classic costumes. With the advent of the era of advertising, the homemade men's clothing, especially the custom men's wear, is gradually integrating into the era of cultural implantation.

The homogenization of products is becoming more and more serious, and the marketing public relations of enterprises are highlighted.

In recent years, the way of film and TV brand implanting has become a passion for marketers.

The integration of product placement and movies creates the real life of the audience together. The information of goods or services is instilled to the audience in the unconscious mode of the audience in the form of non advertising.

It should be pointed out that the current product placement advertising and enterprises

The cooperative communication strategy of public relations is being gradually promoted to the strategic height of the development of the film industry and enterprise.

In 2011, the TV drama "men's Gang" had implanted a lot of advertisements in Jingdong mall. "Genuine goods, the whole network price" directly became the actor's Huang Lei's lines, once accused by the media of over touting Jingdong, and a lot of advertisements in the Longmen Biao Bureau, which had been popular for a while, had been suddenly seen in the story.

China's men's wear has entered a trend in recent years.

In the movie "Beijing love story", Tony Leung has made many tailored suits for men's suits.

"I expect people to think of Yi Wen when they are thinking about what kind of clothes they are, but when they try to be happy, honor and setbacks, they will never give up the future.

People, who cherish their emotions, persist in their careers, have had wonderful experiences. They are a group of men with stories.

Xia Hua, chairman of Yiwen group, described the ideal man's suit in an interview.

Besides Yiwen men's clothing, seven wolves, mascassini and so on are also gradually "electric shock".

A movie called "you at the same time" released on the 3 day of the mainland version of the "year of the year" has broken the box office for 100 million. For most viewers, "deskmate of you" is nothing more than an ordinary "youth nostalgia drama". But with the "wolf lion" Wolf Road, the seven wolves, macatini, Jordan sports and other representative enterprises of Fujian style clothing, it has become the costumes sponsor of the film. In recent years, the actors and actress Lin Gengxin and Dongyu Zhou put on these brand clothes to put on the mirror and view many scenic spots in Xiamen, attracting more viewers in Fujian to come to the cinema to enjoy the movie with "Min Feng".

Liu Yiqun, general manager and art director of Wolf Road Clothing Co., Ltd., said that in recent years, "after 80" has become the main consumer group. "Broad group and strong resonance" is an important reason for the high price of "Youth" box office. This is also an important reason for Wolf Road sponsoring your deskmate.

The seven wolves devoted their efforts to the "celadon". They created different fashion models for the actors in the play, showing the life styles of the city men, and several wonderful scenes in the play were also filmed directly in the shop of the seven wolves.

In the early 2012, the hot urban drama "Beijing love story", several leading men's suits were provided by seven wolves.

Analysts believe that the synergy between film placement and PR can achieve the simultaneous amplification of the two interests.

The traditional PR is independent, while the film placement ads are mostly sponsored by advertising. Its characteristics are low cost and no need to pay for larger production and dissemination costs.

In the hit Korean dramas, the male and female protagonists will always be popular. Such as "stars from you", the brand of the heroine is sold to even the local people in South Korea, so it is obvious that the film and television works have a great impact on consumers.

In particular, some young stars who chase the stars will buy the same clothes in the movie because they like a movie star, even if the price is higher.

Therefore, many people will sell products directly under the name of a certain movie or TV drama, instead of selling them by clothing category.