The Policy Of Speeding Up The Development Of Sports Industry In The Long Run Is Directly Favorable To Sports Brand Enterprises.

Here world Clothing shoes and hats The Xiaobian of the network introduces the textile and garment industry: the state speeds up the development of sports industry policy directly and effectively, and sports brand enterprises.

The sports industry is expected to be strongly promoted by the top-down policy. It is estimated that in the next ten years, the annual compound growth rate of China's sports industry will reach about 22%, and the whole industry will continue to develop at a high speed. In October 20th, the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption, and made clear that by 2025, the total scale of sports industry exceeded 5 trillion yuan, and the sports industry has become an overall plan for promoting the sustainable development of economy and society. Specifically, the opinions put forward three development goals: (1) industry The system is more perfect. (2) the industrial environment is obviously optimized. (3) the industrial foundation is more solid.

Referring to the experience of developed countries, the sports industry is the cradle of the big market value brand enterprises, and sporting goods enterprises are one of the most important roles in the huge sports industry. At present, the total value of sports industry in the United States is about 450 billion to 500 billion dollars, of which sports products (including sports equipment, sports shoes and sportswear) occupy 1/3 of the market capacity. The huge consumer market has created an excellent growth environment for many sporting goods brands. It also provides fertile ground for large market capitalization enterprises such as Nike and VF, which rely on multi category or multi brand to achieve a large scale upgrading.

　 Investment proposals and investment targets

According to the policy guidelines and the judgement of future industrial development, we suggest that we should pay close attention to investment opportunities in three directions in the field of sports goods consumption and services. (1) outdoor products and travel industry have the opportunity to benefit from the development of sports tourism related industries and regional characteristics of sports industry. Continuous emphasis recommends the Pathfinder (300005, buy), suggesting that Jia Linjie (002486, not rated) should be concerned. (2) the introduction and further refinement of policies are conducive to the theme investment opportunities brought about by the commercialization of sports events and professional sports. We suggest that we should pay close attention to Xun Xing shares (002098, not rated) (big shareholders' basketball clubs), Jiangsu sainty (600287, not rating) (group football clubs), China Group (601718, buy) (sports commercial complex development and outdoor private brand), and Hai Lan's home (600398, buy) (large shareholders have horse racing related assets). (3) the sporting goods industry benefited from the most decisive policy driven by industrial policies. After nearly 3 years of adjustment, the relevant listed companies have established the upward trend of recovery. We should pay close attention to A shares, 603555 people, Anta, Hong Kong Sports and 31st degree companies.

Risk warning

Overall economic slowdown and consumer downturn. Sports goods And the operation of the related service enterprises.