The Demand For Sports Shoes Is Falling, And The Demand For Shoe Lining Leather And Automotive Upholstery Leather Is Booming.

The use of products has expanded from single sports shoes market to bags, sofas, electronic products protection, gas filtration, automotive interior decoration and many other applications. The product positioning has been extended from the original sports shoes to fashion, environmental protection and new materials. Today, the super fiber leather has even begun to replace leather products in many areas. The market demand continues to ferment, especially this year, many ultra fiber enterprises have exceeded the expected product orders.

As the top brand camp of domestic microfiber brand, Huafeng microfiber said that although the production and sales of ordinary sports shoe leather had declined this year, the new product continued to expand, so the company increased the recovery of accounts receivable on the one hand, and greatly reduced the production and sales of sport shoe leather. On the other hand, in 2013, the company developed new products, such as simulation leather, which opened the market quickly because of its excellent performance and high performance price ratio. The new products such as dyeable base cloth, automobile interior leather, shoe leather and other new products began to gradually expand, and the overall profitability improved significantly.

Reporters noted that in the company's early announcement, as the microfiber industry has warmed up and the market demand continues to grow, the company's current capacity has been unable to meet the demand for orders. It will spend 4 billion 181 million yuan on the construction of an annual 75 million meter industrial nonwovens superfine fiber material project, which is used to simulate the expansion of ultra fiber materials. Huafeng ultra fiber is expected to increase revenue by 3 billion 714 million yuan a year, once the project is put into operation, due to the strong demand of the industry. And Huafeng ultra fiber securities department also said that "this year, the industry is really good. If the industry has been operating in accordance with this year's boom, then it will be necessary for us to expand production right now. " The source believes that the reason for the boom is mainly due to the larger downstream applications, followed by the rapid growth in demand in the past two years and no increase in capacity. At present, the microfiber industry is undergoing a process of transformation and upgrading, which is mainly manifested in the transformation of its downstream applications from tourism shoes to multiple fields. Since 2013, the customer structure of many companies in the industry has also changed greatly. The growth rate of gloves, home decoration, automobile upholstery leather, bags and other fields is faster than expected, accounting for a gradual increase. He told reporters that with the improvement of microfiber technology, some areas of application are also unthinkable before, and on the one hand, the company improves the simulation effect, making the microfiber closer to the dermis, and on the other hand, by reducing the fiber quality. cost It makes the price of microfiber close to the ordinary PU leather. He believes that as long as the microfiber technology continues to improve, the future market will be bigger and bigger.

Reporters learned from many aspects that in recent years, Microfiber industry The expansion of production capacity is much lower than expected. In 2013 - 2015 only Huafeng and the same large expansion plan, the industry capacity growth slowed down and concentrated on oligopoly. At present, Huafeng and the same large capacity account for about 30% and 15% respectively. It is reported that the four families of the superfine fiber industry (Hua Feng, Tong Da, Shuang Xiang, He Xin) have occupied more than 70% of the capacity of the whole country, and all of them have been listed. In this context, the microfiber enterprises have increased bargaining power and profitability gradually improved. At present, these four companies have been highly sought after by ultra funds due to their ultra fiber ordering. On the other hand, leather industry is the most stringent in history. Environmental protection standard Many of them began to investigate the pollutants discharged from synthetic leather. As a substitute, the environmental protection technology of superfine fiber production is fully benefited.

The main drafting unit of the water-based polyurethane microfiber synthetic leather industry standard, which has just passed the national Ministry of industry and information technology standard, is Zhejiang's flourishing superfine fiber products Co., Ltd. because of the exuberant demand of the market, it has also opened up its horsepower this year. At present, the company has begun to produce bulk microfiber non-woven fabrics. Next year, the company plans to add 4 extra microfiber non-woven production lines to meet the expanding market demand.