How Can ZARA And H&M Prepare For "Double Eleven"?

The annual electricity supplier Festival "double eleven" is coming. How will the fast fashion brands respond to such an important festival? ZARA, H&M, etc.

The giant can say that it has long been ready to prepare for the coming "double eleven" war.

Zara: landing

Zara officially landed on Tmall's official website in October 13th.

Zara Tmall official flagship store will provide all the products including women's wear, men's wear and children's wear. It will be synchronized with the products of www.zara.cn and China Zara stores. The products sold in Zara Tmall official flagship store will be consistent with the price of Zara retail stores and www.zara.cn.

In order to open up the popularity of Zara Tmall official flagship store, Zara has also launched some shopping preferences. All orders will be granted free shipping before October 20th.

H&M: self built Internet

In September 10th, H&M online store officially appeared in China.

H&M online stores will sell products covering all kinds of products including H&M, women's wear, men's wear, teenage clothing and children's clothing in mainland China. They will also bring online fashion products exclusively to Chinese customers.

Recently, H&M's Home home appliances series launched in the store will also be presented online.

Magnus Olsson, general manager of H&M Greater China and Southeast Asia, said: "for H&M, this is an important milestone in our multi-channel marketing strategy.

Now, Chinese customers can not only shop in our more than 200 stores, they can also log on to our online shopping store anywhere through computers, smart phones or tablet computers, and buy our latest fashion and home products 24 hours a day.

In fact, from the layout of H&M in the Chinese market this year, the pace of opening shop in China's physical stores has not slowed down while the online platform is online.

UNIQLO: sister brands stationed in Taobao

In September 24th, two sister brands, Comptoir des Cotonniers (connetney) and PRINCESSE tam.tam, which belong to fast retailing group's UNIQLO, entered Taobao on the way of "fit".

It is reported that the two brands in Taobao's official name are "Connecticut and brisse Dandan". At present, there are nearly 100 kinds of shop display goods, including women's clothes, bra and home clothes, and half price sale at the beginning of the line.

From the perspective of style, the two brands are similar to UNIQLO: the color is relatively simple.

Pan Ning, a senior executive vice president of global marketing group and UNIQLO CEO of Greater China, revealed that online sales accounted for about 6% of the overall sales of UNIQLO China.

It further said, "in the future, we will not rule out the development of our own e-commerce platform.

We hope that online sales will account for 20%-30% of total sales in the future. We are also exploring the new O2O model, hoping to bring more services to consumers.

C&A: Tmall official website flagship store 50 percent off discount

C&A, a well-known European fashion brand, has officially entered Tmall, the largest retail website in China, and opened its official flagship store in March 3, 2014.

On the eve of this double eleven event, C&A also launched a promotional event for Tmall fans on the official website of the official website of the "autumn and winter counters to synchronize the new products with the value of 50 percent off."

ONLY: Tmall flagship shop "pay for dreams"

BESTSELLER group's brand ONLY in the 2013 double fifteen activities, with 50 million of the single day sales, ranking the first place in the international women's wear brand, and has created impressive results.

This year, when the double eleven comes, on Tmall's official website, ONLY has launched a heavy slogan of "you shoot the dream, I will pay the bill", which will send 650 thousand yuan in cash, which is really a masterpiece.

TOPSHOP: stationed in Shang pin net.

The fast fashion brands H&M, Zara and excellent clothing quickly set up shop in China and accelerate the operation of the line, which also made the British fast fashion brand TOPSHOP spoil.

However, it has chosen another way to enter China and enter the Shang pin network.

TOPSHOP was officially launched on the Shang pin online before the national day. It invited more than 100 brands to enter the Chinese market.

It is reported that Chinese consumers will be able to buy TOPSHOP products in the future, so that they can conveniently buy the TOPSHOP style synchronized with the UK in the official flagship store.