From "Imitation" To "Lead", Innovation Drive Promotes The Core Competitiveness Of The Industry.

Qinghe cashmere industry has developed for more than 30 years, and the raw material market occupies more than 50% of the country's market share. In the past, due to the shortage of professional and technical personnel and the weakness of independent R & D capability, many cashmere enterprises have been in the imitation stage of production technology, process design and popular trend. The terminal products produced by them lack market competitiveness, and some even face the fate of being prosecuted for compensation.

To this end, Qinghe has constantly increased its technological support platform such as the industrial service system, and enhanced the core competitiveness of cashmere industry.

Establish public technology support platform.

In view of the fact that small and medium-sized enterprises have poor R & D ability and employ professional and technical personnel, Qinghe County has set up a new cashmere product R & D Service Center, and invested about 5000000 yuan to build a trial run room for product development, to carry out product design proofing production services and new product development services for enterprises.

For two years, we have developed more than 2000 new products for enterprises.

The introduction of the "national fiber entry exit inspection and Quarantine Bureau" and "national cashmere product quality inspection and testing center" and other institutions to provide strict quality inspection and technical services for enterprises, to ensure that every product entering the market has undergone strict quality inspection.

With the upgrading of technology and strict quality supervision, Qinghe cashmere products have been favored by international brands. Louis Weedon, LV, Hermes, Chanel (Chanel), Burberry (Burberry) and other luxury goods have established stable cooperation with Qinghe enterprises.

Set up an integrated information service platform.

The information service center has been set up, the cashmere industry network and Qinghe cashmere net have been set up. 20 thousand single issue of "sweater cashmere information" and "Qinghe cashmere" magazine have been set up in a single issue. In collaboration with the Hebei provincial SME counseling center, Zhejiang practice and Intelligence Institute and many domestic training institutions, we have conducted more than 30 cashmere industry thematic training, providing product information, business management, innovation and development services for small and medium-sized enterprises.

Establish a docking platform for industry, University and research.

Tianjin University of Technology and Tianjin University of Science and Technology, Hebei University Of Science and Technology and other institutions of higher learning have established normal production, teaching and research cooperation, and jointly carried out research on new cashmere materials, cashmere yarns, cashmere fabrics and cashmere finishing technology to help enterprises solve technical problems.

Grasp the industry standard formulation and price index release right to speak.

In recent years, Qinghe has participated in and chaired the national standard of cashmere and wussuri raccoon.

"Hebei standard", "camel's hair" enterprise standards and other 8 standards.

The world's first cashmere electronic trading platform, cashmere international trading center, was set up, and the Qinghe cashmere price index was released successfully, making it a barometer of the international cashmere market.

Promoting brand building is a change

It is an important way to speed up industrial pformation and upgrading.

The main body of brand building may be a single enterprise or a small industrial cluster area.

Qinghe cashmere industry is a brand dependent industry. How to strengthen the brand building of cashmere industry and enhance the contribution rate of brand to industrial development has become an inevitable choice for Qinghe cashmere industry.

It is understood that, by guiding enterprises to establish a sense of "no big, no outside and no strong", Qinghe County has vigorously introduced famous enterprises, famous brands and celebrities, so that the cashmere industry has developed rapidly to high-end processing. The quality of its cashmere products has been improving continuously, and has been widely recognized by well-known brands both at home and abroad. Louis Weedon, Heng Yuan Xiang, Montagut, Hai Lan home and other brands have been seeking OEM processing partners in Qinghe.

However, because there is no brand, Qinghe cashmere enterprises have experienced the pain of OEM processing.

With a world-class technology, Hongye company produces a set of cashmere underwear, which sells for 1500 yuan in the domestic market. The famous brand in Italy has sold a high price of 500 euros in the international market, and Hongye company can only earn a small processing fee.

To this end, the Qing River actively guides the cashmere enterprise to build the road of independent brand construction.

First, policy support creates brand names.

Qinghe County has formulated the interim measures to encourage the creation of independent brands. The financial sector has earmarked special funds to screen a number of enterprises with good basic conditions, strong technical capabilities, high management level and large market potential as the key points, vigorously implement the project of independent brand creation, and support the independent licensing companies from media publicity, project declarations and participation in exhibitions.

Conduct yourself

The propagandist enterprises and the county government give half of the publicity cost subsidy, the maximum annual compensation amount is 200 thousand yuan; for the enterprises selling independent brands, the government gives the enterprises the reward of paying the same amount after paying taxes; and the government pays 50% of the booth fee for the independent brands participating in various large-scale exhibitions of cashmere industry.

With the encouragement and support of the government, Qinghe cashmere enterprises have embarked on the road of brand development, and their own brands have increased by 200 annually. At present, the county's own brands reach more than 1500.

Two is to enhance quality and create brand.

Actively guide cashmere enterprises to strengthen R & D, improve production technology, improve product quality and grade, and win the market by quality and taste.