Development Of Nike Dynamic Digital Fitness Community

More than 65 million women around the world are concerned about Nike brands through social media platforms like Facebook, Twitter, Instagram and micro-blog.

This enables us to engage in practical contact and dialogue with them.

Between September 2014 and October, female consumers had more than 1 million news related to Nike on Twitter, equivalent to about 1472 per hour.

Over the past 30 days, more than two million women have been interacting with Nike's Facebook content.

In the same period, female consumers also launched 5 million 600 thousand interactions with Nike Instagram photos.

These figures are not just dialogues, they are sweat and endless sweat.

The Nike+ Training Club (N+TC) application for women has been downloaded 16 million times, and 9 million women downloaded the Nike+Running application.

Through these applications,

It can connect with women athletes globally and guide and inspire them. At the same time, Nike also plates valuable opinions from it to create inspiration for creating better products and services.

As the new year approaches, Nike will launch a new version of the new N+TC and Nike+ Running applications.

N+TC application is the core digital product of Nike TrainingClub.

This is a truly personal trainable personal trainer. It can understand users' sports needs and encourage them through customizing exercise mode and four week training plan.

Starting in mid November, the N+TC application will have dual screen functions.

Users with Apple TV, Google Chromecast or HDMI connection can connect N+TC applications to the large screen.

Athletes will enjoy more comfortable sports experience at home.

In addition, the updated version of November has nearly doubled the number of languages supported by the software.

In addition to English, Japanese, Russian, French, German, Spanish, Italian, simplified and traditional Chinese, the app will also support Indonesian (Indonesia), Thai, Korean, Portuguese, Portuguese, Brazil, Spanish and South American Spanish.

Then, in January, the N+TC application will be further updated, adding a new bottom navigation bar for easy access, as well as adding multiple new social functions.

Users will be able to communicate with Nike+ friends in the application for the first time.

The news push function not only helps female users interact with their friends and communities of the entire N+TC application, but also understands community dynamics.

For example, every time a user shares her exercise results through the news push of the application, her friend can "cheer" on her and click on the exercise plan to try it out on her own.

News push will include the results of this week's exercise results and photos sent by users. These can be customized using data such as exercise time and estimated NikeFuel values.

"N+TC applications are keeping our sports communities in an unprecedented way."

KerriHoyt-Pack, vice president of brand marketing at Nike Women, said.

"Female users are now able to get in touch with each other in news push, from organizing local teams to sending encouraging messages to fitness workers around the world."

The updated N+TC application will include a personal profile function.

This function will track the user's NikeFuel counter and provide her friends with the latest news on her sports time and schedule.

Finally, from the beginning of spring, the N+TC application will integrate with NikeFuel.

For each exercise, the user will accumulate the estimated NikeFuel value and will be credited to her overall Nike+ score.

Nike+Running application

Whether a female runner is preparing to finish her first 5 kilometre run or break her marathon's personal best record, the Nike+ Running application is a personalized way to help them train more intelligently, track and share running results, and eventually reach her goal.

The Nike+ Running application will update the iPhone version application to include altitude tracking, enhanced heart rate monitoring options and connection with Apple Health.

"The Nike+Running application will help runners to learn more about how to run and where to run."

Adam Roth, vice president of Nike running series brand marketing, said.

"If knowledge is power, this power will help our runners to run farther, faster and smarter."

Runners who use updated apps will notice the new streamlined design of the home page, providing a quick start for runners who can't wait.

During running, athletes can conveniently switch music or navigate on the map on the mileage tracking interface.

Now, when Nike+ Running application is using GPS technology, if it operates on iPhone 6/6 Plus, M8 motion coordination processing can also track the altitude changes during running.

Another new function of the application is to support the seamless connection of any Bluetooth heart rate monitor with Apple Health.

Now, after running, athletes can see snapshots showing their altitude, speed and rhythm.

IPhone 6/6 Plus can also see NikeFuel values and heart rhythm data accumulated in Apple Health applications.

Like N+TC applications, Nike+ Running applications can also access the global sports community.

The latest updated version comes with a new tab: "Do More", which is the gateway to enroll, understand products and contact running clubs.

Physical activity

Nike's digital fitness community further expands its influence by organizing large-scale physical activities.

In 2015, Nike will host the first global Nike Women series.

This will include the Nike Training Club (NTC) activity line and the Nike Women world series.

In the next second years, NTC will expand from three cities to 14.

The tour was opened in Shanghai in March 8th and ended in Stockholm in June 26th.

At each station, thousands of female sports fans are expected to gather together to experience their limits in more than five hours of training sessions.

The training course will be guided by some of the world's top coaches, including practice rooms, gymnasium and high-intensity training.

In 2015, the Nike Women global series will be held in 20 cities, bringing together users from all over the Nike women's running community.

The competition ranges from 10 km to half a marathon, with cities including London, Mexico City, Seoul and Istanbul.