Ningbo Fashion Festival To Build An International Sourcing Platform

In October 23rd, as the eighteenth Ningbo International

One of the series activities of the series, 2014 international buyers concentrated pnational purchasing orders will attract more than 120 textile and garment purchasing enterprises from 16 countries and regions such as the United States, Britain, India, Turkey and so on. It will provide a good platform for international exhibitors to cooperate and professionalize.

In recent years, with the slow recovery of external demand,

The marketing cost is rising, and the foreign trade exhibition is showing a weak trend.

In addition, the aggravation of labor gap and the rising cost of labor also make the price advantage of domestic clothing no longer.

A businessman who came from Shaoxing to attend the exhibition said that the traditional clothing business is actually becoming more and more difficult under the big environment. But the Ningbo clothing festival provides a good international platform to enable the buyers to deliver goods more quickly and intuitively.

At the other end of the exhibition hall, the student assembly exhibition area in Ningbo also attracted many people to stop.

First settled

The student assembly exhibition area covers an area of 330 square meters. There are nearly 20 student clothing and student bedding enterprises exhibiting, showing the original design concept combining practicality with fashion. It also presents a positive brand presentation for the extension and improvement of Ningbo's apparel industry chain.

European style small suit style and exquisite edition design make it hard to think of traditional Chinese sports uniforms.

"We have broken the traditional impression that people stay in school uniforms, adopting better quality cotton fabrics, sweating, fitting and environmental protection, combined with the current trend, making the appearance of school uniforms more fashionable."

Wu Yunfang, general manager of Ningbo Yi Yi Garments Co., Ltd.

According to Wu Yunfang, with the 80's becoming parents, the acceptance of the new school uniform is becoming more and more open and the market is wider.

By making excellent after-sales service and improving product quality and design, the new school uniform has not only attracted the interest of local schools, but also made many foreign businessmen take the initiative to inquire. "Our designs are similar to foreign school uniforms, but the prices are lower and the quality is higher, so there is a good market."

Constantly improving brand quality and grade, and accelerating the development of competitive advantage of foreign trade, which is based on technology, brand, quality and service, may be a winning weapon for domestic garment enterprises to break through in the international trade environment.

Hu Jin, the creative director and chief designer of MTRC, said optimistically that "through the creation of brand stories and strengthening of our own intellectual property rights, our corporate brand image has been further promoted, and has won recognition and appreciation from many foreign buyers, believing that the future market will be more extensive."