Ningbo Clothing Festival: Build Marketing Platform To Help Enterprises Expand Their Market.

The eighteenth Ningbo international costumes fair, with the theme of "creative Ningbo and Oriental dress", will be unveiled in October.

In the face of the fluctuating economic environment and the new demands of the pformation and development of garment enterprises, the apparel festival takes the industrial chain, the market chain, the service chain and the innovation chain as the key link. With the exhibition platform, stage and platform as the important carrier, through the implementation of the strategic concept of "branding, specialization, marketization and effectiveness", we can achieve the strategic goal of enhancing the effectiveness of the garment Festival, promoting industrial pformation and upgrading, and building a famous cultural city of clothing.

In order to effectively help Ningbo clothing enterprises to fight for the domestic market and expand the domestic sales channels of garment enterprises, the 2014 national clothing dealers conference and conference will be held in October 24th at the multi-function hall of Ningbo International Convention and Exhibition Center. At that time, the Beijing Wanda Group, Beijing Yintai group, Shanghai Pacific department store, Xuzhou Yunlong Wanda Department Store Co., Ltd., Jiangsu new Su Tiandi, Zhengzhou department store Limited by Share Ltd, Yantai Zhenhua Department Store Group, Aoshima Hiroryoko commerce and Trade Co., Ltd., Yantai Han business Ginza shopping center, Lihua shopping plaza, yhonghong building department store, Wan Wanda Department store, Mao Mao ye Real Estate Co., Ltd., Ningbo 100th goods and other 70 department heads will attend the meeting and gather to discuss the procurement.

The organizing committee adheres to the "four links" - the purpose and position of making the real industry chain, making the living market chain, making the best service chain and strengthening the innovation chain, and providing effective and effective services for participating enterprises.

This docking conference will be more innovative and enhance the dealer's conference last year. It will be more pragmatic and pay more attention to the refinement of docking. That is, the main goal of obtaining on-site negotiation and cooperation is to provide personalized and in-depth services to both the supplier and the demand side, and actively follow up the feedback after the exhibition, so that the docking will have strong pertinence, effectiveness and high success rate.

Fully embodies the advantages of costumes Festival platform, enhance the marketing awareness and ability of Ningbo garment enterprises, help enterprises expand the market and win business opportunities.

The Ningbo apparel Festival has played an important role in promoting the construction of a huge textile and garment industry cluster in Ningbo.

The clothing festival, which has been in its eighteenth year this year, will be more deeply rooted in the industrial chain. It is committed to building a one-stop procurement negotiation platform from clothing brand, processing, design to accessories and equipment, and promoting the continuous optimization of the textile and garment industry structure in Ningbo.

As the main activity of the costume festival, the exhibition is more rich in content and exhibits more perfect structure. It covers men's wear, women's wear, children's wear, student wear, business casual wear, outdoor sportswear, accessories, clothing machinery, clothing frontiers, etc.

At the same time, this year's business negotiation activities will be combined with the various links of the industrial chain, and carefully plan and organize the development elements such as product design, accessories and accessories, brand creation, product sales, product development, e-commerce and other development elements.

The global conference on textile and apparel supply chain docking.

Marketization is the main trend of Fashion Festival.

The key to play the main role of the market is to "market" and "deploy" relevant resources so that the market can fully release its vitality.

On the one hand, the demand is built on the basis of strategic marketization, team work and systematic work. On the other hand, marketization is achieved through the trinity of attracting marketization, attracting investment and marketization of advertising investment.

At present, Ningbo garment industry has formed a complete industrial chain covering cotton and wool textiles, silk, linen, home textiles, machinery, and so on, and gradually shows the trend of balanced development of men's clothing, women's wear and children's clothing.

The strong foundation of textile and garment industry provides a broad market development space for garment festivals.

This clothing festival will further expand the market and gradually influence its influence to the surrounding cities and even the whole country. It will promote the professionalization and branding of the whole garment festival with the "lively and active" market chain of the exhibition.

On the set of activities, the organizing committee will focus on the integration of resources such as information, technology and manpower needed for the pformation and development of garment industry, highlight international and domestic market expansion and creative design, and upgrade and optimize the service chain of garment Festival.

Service industry helps upgrade industries.

This clothing festival aims to serve industry innovation, guide industrial upgrading and help industrial pformation with festival interaction and professional trade activities.

In exhibitions and business activities and exhibition activities, we should pay attention to innovation and change, while interpreting fashion and professionalism.

Service exhibitors to promote enterprise development.

A series of commercial activities and fashion show support form the "full-featured" network of Fashion Festival Service exhibitors.

For example, the opening of China's clothing electricity supplier docking conference can effectively help garment enterprises to enhance the operation level of electric power providers, help the small and medium-sized garment industry to seek power from the electricity supplier, and the international buyers centralized multinational purchasing order will provide the exhibitors enterprises a huge realization of Global trade.

The fashion trend is released for exhibitors to gather the latest fashion and fashion information of the textile and garment industry.

To serve customers and expand the market in depth.

In addition to the six major pavilions providing customers with opportunities to purchase, invest and exchange, the fair also provides trade matching services for merchants through early screening of suitable suppliers and buyers, and specially set up "VIP trade negotiation zone" in hall 23.

The organizing committee will arrange special personnel to provide full service and comprehensive protection to the suppliers and buyers.

On the basis of the excellent experience of exhibition in the past, the Ningbo International Fashion Festival constantly innovates.

This year's innovation is mainly reflected in system innovation, platform innovation, content innovation, attracting investment and innovation.

In terms of institutional innovation, this year is the key year for the pition from the government to the market, and the pace of the development of the market is accelerating. From the former government led to the government led and market led, the garment Festival has been sustained and long-term development in the pformation of market operation system.

In the aspect of platform innovation, we re plan the distribution of the exhibition fair, add the fashion exhibition hall of No. 4 Pavilion, enhance the radiation and influence of the fashion show activities, and reduce Laughton's suffering on both sides of the tour.

At the same time, we only set up direct selling exhibition hall, set up the entrance guard management system separately, giving consideration to the business negotiation environment of the specialized shop and the vigorous popularity of the retail trade hall.

In the aspect of innovation and innovation, through the optimization and integration of different business models and style types and other brands, we will further segment the market and create the theme exhibition area.

In order to achieve practical results, the Expo has also innovated the way of investment, forming the main body of clothing agency, joining and international procurement.

Professionals from design, R & D, information and other industries extend to the three-dimensional business structure supplemented by embassies and consulates, trade promotion agencies and business associations.

In terms of content innovation, the theme show of Ningbo international fashion week has increased to more than 20 this year. The opening and closing ceremonies will also present an extremely gorgeous show, bringing fashion and fashion information to fashion festival exhibitors, merchants and spectators.

The new Hong Bang and fashion development forum, which is newly added this year, will interpret the Centennial heritage of the "Hong Bang" spirit and analyze the future development direction of Ningbo's clothing industry.