Ningbo Fashion Festival: 2014 China Clothing Forum Focuses On The Future Of The Industry

Recently, The eighteenth Ningbo International Fashion Festival The 2014 China Fashion Forum was held at the Ningbo International Convention and Exhibition Center. Many people in the clothing industry focus on the theme of "cross boundary channel innovation and industrial convergence", and prepare a feast for wisdom on the development status and future of Ningbo and even China's clothing industry. Vice mayor Chen Zhongzhao attended and delivered a speech.

The new normal deceleration takes "quality".

"There are not many" good "companies, most of them are" getting along ", and many enterprises have been" hard "and even survive. At the beginning, many people in the industry spoke directly about the current situation of the garment industry.

"How to improve the quality and efficiency, expand the profit margins of enterprises, and accelerate the spanformation of Ningbo garments from the traditional dominant industries to the fashion industry has become the current Ningbo. Clothing industry The important proposition of spanformation and upgrading. Zhou Xueming, deputy director of the Municipal Commission of letters, said.

"This proposition is not only for Ningbo but also for the national garment industry." Chen Guoqiang, vice president of the China clothing association and director of the Institute of industrial economics, China Garment Association, believes that in the Internet age, the garment industry must adapt to the new normal and speed up through cross-border thinking. channel Innovation and industry integration, enhance brand life and vitality.

Yang Jinchun, Secretary General of China Fashion Association, made a survey of the current situation of China's clothing industry. He pointed out that under the "new normal", many garment enterprises are not very adaptable, and do not know how to go. "The era of barbaric growth has become the past, we must say goodbye to the past, adapt to the new situation, take the cross boundary as the world view, take channel innovation and industrial integration as methodology, return to make products, and win the future by improving efficiency and quality."

Yang Dayun, a fashion industry strategy expert and brand management expert, also holds the same view: "the golden age of gold is over, and the clothing industry must return to the essence of production and consumption."

Win challenge to change strain

"This is the best era. This is the worst era. It's because it's full of opportunities that can create wealth miracles. The difference is a superposition of the Internet and huge changes in demand. Everything is uncertain. It's very difficult today, and tomorrow will be more difficult. Transformation is not as easy as it sounds. In response to the rapidly changing market and consumer groups, Yang Dayun has a feeling.

He said that consumers are getting smarter now, and they know what they want and fit for. This aesthetic growth will undoubtedly challenge the clothing brands. On the one hand, they are constantly reducing the growth space of old brands, and on the other hand, they are bringing increasingly fierce competition to the channels in the increasingly fractionable market. The brand of Damour cleis is still coldness.

Many professionals also say that now the main force of consumption is the 80 or even 90's - a group of individuals who advocate self and individuality, who disdain the popular brands of the last century. They refuse to buy clothes with their parents in the same shop. This explains exactly a problem that puzzles the clothing brand and why the problem is that the brand that is popular with young people 10 years ago is now "down" seriously.

How to deal with the problem? In China's big market environment, the investment and risk of spanforming a brand in the image of consumers is far greater than running a new brand. In the process of cultivating new brands, we can try to find a history, background, and well-known international brand cooperation. Cross-border integration is actually a kind of "creation".

It's time to see clearly.

The world is changing rapidly. Overnight, the Internet is getting old. The mobile Internet is just as new, giving us more opportunities. Seeing the future and following the pace of change will be enough. How to seize opportunities, experts mentioned the integration of technology.

"The integration of clothing and technology is becoming more and more closely related, and every technology can bring all-round changes to garment production and provide powerful impetus for the spanformation and upgrading of garment industry." Chen Guoqiang said.

At present, the electricity supplier has become the development trend of the textile industry. How to display the color of a fabric on the client side is one of the urgent technologies for the textile industry.

Xin Hao Zhong, Dean of the school of textiles and clothing, Hong Kong Polytech University, is an expert in color quality control. He said, on the one hand, in the process of printing and dyeing of textile products, many factors will affect the judgement of the color of textiles. If the wrong color occurs, the probability of return will greatly increase. On the other hand, textile color measurement and imaging technology has been a difficult problem in the textile industry. There are many deficiencies in the existing technology and equipment, and new technologies are needed to solve them.

When it comes to improving production efficiency, many experts say that the latest generation of sewing machine that subverts "one person, one machine" mode is bringing a series of changes in the garment industry. Perhaps soon, the latest generation of sewing machines will become the main sewing equipment of garment enterprises, and the innovation of equipment will bring about a leap in efficiency and quality.