Why Did Tongxiang Shimen Win The "Famous Chinese Women'S Shoes Town"?

Shimen Town, Tongxiang City, Zhejiang province is famous for its Osmanthus fragrans.

During the National Day this year, visitors to Shimen Guihua Village enjoy a continuous stream of sweet scented osmanthus flowers, farm food and osmanthus sugar cakes.

Osmanthus fragrans in Shimen is fragrant, but what the Shimen people feel is even more fragrant is the "China" recently awarded by Shimen town.

Famous town.

In September 2nd this year, the China Leather Association's seven four enlarged meeting of directors and the eighth leather industry forum held in Shanghai held special licensing ceremonies for leather featured areas.

Shimen was awarded the title of "famous Chinese women's shoes town" by China Light Industry Federation and China Leather Association.

Chen Dong, Secretary of the Shimen town Party committee, said that it was not only a brand but also the spirit and confidence of the footwear industry in Shimen.

The development of Shimen should be from

Industry extends to the development of the whole industrial economy.

Build a pillar industry for local strong towns and rich people.

Leather shoes become rich people's industry

Yo yo the Grande Canale took a 120 degree turn in Shimen.

This bend reflects the entrepreneurial passion of Shimen people and Shimen women's shoes.

In 2012, Lu Yuedong, Secretary of the Tongxiang municipal Party committee, pointed out in Shimen that we should do a good job of Shimen women's shoes and create a famous town for women's shoes in China, so that Shimen's one thousand years old town has become the largest production base for women's shoes in China.

Around this goal, during the "12th Five-Year" period, the Party committee and government of Shimen town proposed to build Shimen into an agricultural demonstration area, a famous town for women's shoes and a tourist attraction.

Lvliang, deputy mayor of Shimen Town, told reporters that Shimen shoes had been developed for more than thirty years. At present, more than 680 shoe manufacturers have gathered in Shimen. Shimen women's shoes will exceed 60 million pairs this year and output value will exceed 8 billion yuan.

The number of leather shoes is 35% in Zhejiang and 20% in the whole country.

At present, Shimen's Tongxiang shoes manufacturing industry has ranked in Wenzhou, Chengdu and Guangzhou, ranking fourth in the country and increasing by more than 20% per year.

Shimen, with its large scale and advantageous block characteristic development mode, has become an important industry of enriching people and people's economy in the private and private economic field of Tongxiang.

Pan Minfang, vice mayor of Tongxiang, once said at the Shimen women's shoes town appraisal conference in Shimen that the characteristics of one product industry in one town are very obvious, with seven state-level industrial towns.

We very much hope that Shimen can successfully pass the appraisal of our "famous Chinese women's shoes town" and add another "country name card" to Tongxiang.

It is understood that the industrial distribution of Shimen town is clear, the leading industries of Southern leather shoes, the establishment of a distinctive shoe industry park; the central part of the industry is auto parts industry, machinery parts, building materials and other industries, and the Shimen industrial and Trade Park is built; the northern part takes the modern agriculture as the leading industry, and has the Shimen Bay modern agriculture demonstration area. In 2013, the whole town realized industrial and agricultural output value of 12 billion 793 million yuan.

Shimen town has also won many honors such as national health town, national ecological town, Zhejiang civilization Town, Zhejiang health town and so on.

Shimen Bay shoe city is ready to come out

In order to better serve local enterprises, a footwear trading platform, which is controlled by the Shimen town government, which integrates R & D, trading, e-commerce, logistics and warehousing, is going to break ground in Shimen Bay footwear city.

Xu Jie, chairman of Shimen Bay shoe industry development Co., Ltd., said: "the planning of Shimen Bay shoe town will occupy 120 thousand square meters, and will enter the construction stage in October this year. After completion, it will be a large footwear complex with a variety of functions including quality retail, brand display, logistics and warehousing."

Xu Jie said that women's shoes in Shimen used to go to the national market through the national wholesale market and shopping malls, which led to many links and high costs, which was not conducive to the development of enterprises.

Shimen Bay shoe industry has also come into line with public opinion. The construction of Shimen Bay shoe city will also completely solve the blank of Shimen women's shoes consumption platform.

At present, under the leadership of the Party committee and government of Shimen Town, many projects around women's shoes have been landed.

Completed the construction of the lamb trade center to improve the basic supporting services of lamb towns, and residential projects such as commercial residential buildings, hotel apartments and so on will also rise.

Xu Jie believes that, compared with other footwear industrial bases, Shimen footwear enterprises have very obvious technical and productivity advantages in the processing and manufacturing links. Shimen women's shoes are "all-around advantage", especially in the speed of women's shoes, which makes Shimen town be able to be favored by many very demanding brands at home and abroad.

In addition to maintaining the leading edge in footwear processing, Shimen town enterprises also actively expand sales channels.

In 2010, a number of enterprises in Shimen town took the lead in establishing footwear sales and commercial streets, creating a new sales model.

Since the beginning of this year, more than ten enterprises have registered trademarks in Shimen to join the high-end shoes market.

In the future, this scale will continue to expand, and Shimen will eventually become a truly "high-end female shoe production base".

Confidence on Entrepreneurship

Although Shimen, Tongxiang, is the fourth largest producer of women's shoes in the country, there are not many famous brands, and the phenomenon of low-end OEM is still varying degrees.

But with joy, many shoe makers in Shimen are joining the high-end shoe market.

Lvliang told reporters that behind the fourth of the country's women's shoes production base, it is a tough problem for Shimen shoe enterprises to encounter bottlenecks.

R & D, business management, sales channels, vitality of the industry, brand building and so on are all in line with the domestic brand of women's shoes.

In particular, local shoe manufacturers are not satisfied with the status quo of OEM production, and the voice of building their own brands is getting higher and higher. All these require the promotion of regional brands.

The development of leather shoes industry in Shimen is inseparable from the rich human resources.

According to Xu Jie, hundreds of dealers in Shimen town are active in the domestic footwear industry all the year round. They are familiar with the operation rules of the domestic footwear industry, have good commercial reputation, and set up a bridge between Shimen leather shoes and the market. It is precisely these people who exist. Every year, hundreds of businessmen in Shimen come to negotiate footwear business.

In the interview, the reporter learned that Shimen has won the title of "famous Chinese women's shoes town". Apart from its industrial development and agglomeration for more than thirty years, it has also been introduced to the top talents of shoemaking in Hong Kong, Macao and Shanghai.

For these talents, by implementing the salary system (wages, bonuses, futures stock options, etc.), they can give full play to their technical expertise so that the level of shoe making in Shimen can reach the advanced level in China.

Another reason is the group advantage of skilled workers. The middle level production technology managers and skilled workers in the footwear industry of the whole town have formed a group.

At present, there are nearly 30 thousand skilled workers in the footwear industry over a year.

At present, the town of Shimen has assembled more than 50 footwear senior footwear designers from Guangzhou and Shanghai. Their creative designs have been pported to Hangzhou, Shanghai, Guangzhou and other fashion capital after the pformation of Shimen into products.

The staff of each process of shoe design, manufacturing last, car bag and chopping board have formed group advantages through the help of domestic technicians.

It is understood that in this year's weak market environment, the footwear industry in Shimen has grown by 70% of its output value.

The reason for its rapid development is that the "licensing" factor is very important.

The women's shoes enterprises in Shimen town know that the OEM is not a permanent solution after all.

As Zhong Hongxing, President of the Shimen Footwear Association, said, Shimen women's shoes have a high reputation in the industry and good quality. If the brand building is taken into account, Shimen women's shoes will be able to break new ground.

It is reported that in the rapid development of leather shoes industry, the brand awareness of enterprises is also improving.

In 2006, Shimen became the provincial brand name base for leather shoes in Zhejiang Province, which greatly promoted the branding process of Shimen's leather shoes and laid the foundation for building famous women's shoes.

"Based on existing advantages, developing new enterprises."

This is the basic train of thought in the town planning of women's shoes in Shimen town.

The total number of registered trademarks of Shimen shoe enterprises has developed to nearly 200 from the earliest 20.

And 3 famous Chinese trademarks, such as "San Dan", "Bani" and "Hani", have emerged.

In addition, there are 3 famous trademarks in Zhejiang and 8 famous trademarks in Jiaxing.

The rapid development of shoemaking industry has not only created a large number of employment opportunities, but also played a crucial role in promoting the development of the two or three industry and maintaining social stability.

In 2010, the Shimen town Footwear Association registered a regional brand trademark to the State Administration for Industry and commerce. The Shimen women's shoes promoted the development opportunities for enterprises with the "Baotuan" brand marketing mode.