"Three Dimensional Wear" Experience Or Lead The Development Trend Of Garment Industry

Reporters visited Foshan electric business enterprises, will find that the entity test under the line is still the main direction of its attack: the famous underwear, women's clothing vertical business platform dream bazaar, in the positioning of "China"

"The city of experience" has established the offline experience shop in Dali Guangfo Zhicheng City. The SOME E international underwear online shopping platform has just been established by the local enterprises in Foshan, and has also quickly laid out the layout of the offline experience shop.

According to its operator, Foshan

Wei Jianmin, assistant manager of project manager, said that this year the platform will open the first six experiential shops in all parts of the country, of which three are in the Foshan region while recruiting the national franchisees.

The online experience represented by three-dimensional trial and try wears has not yet entered the vision of Foshan electric business.

Smartphone penetration, depth camera brings opportunities?

Why is online experience not widely considered in the layout of Foshan's electricity supplier? "The online 3D trial and try experience seems to be more of a" picture "beautification, and can't play a real experience effect.

Gong Hai, director general of Guangfo Zhicheng, who located the "China electricity supplier experience capital", believes that this is an important reason why online experience that is supported by AR technology is difficult to push away in a short time.

Members of the observation team of the southern road show and Guangzhou's famous angel investor "Dao Ge" also believe that the online experience at this stage can not meet the needs of users.

"At present, the products used in AR technology belong to pitional applications. The effect of the trial is still a relatively non stereoscopic experience. Only static things can be seen, and the satisfaction of experience will not be too high."

"Dao Ge" said that only when the actual try effect can be displayed in a three-dimensional way, that is, after wearing the clothes, you can see the folds after putting on clothes, and according to the different body shape of each person, showing different wearing effects.

It will be accepted by consumers.

Whether it is "Dao Ge" or Huang Chengwen, the founder of fit beauty, thinks that the application of AR technology can become a direction of online experience. The key is the popularization of 3D or depth camera on smart phones.

Along with the world's top depth camera developers, Israel Corp has helped Microsoft develop the PrimeSense of Kinect somatosensory devices, which is bought by apple. Deep cameras will be popularized in the near future. "The fastest possible next year will be an outbreak."

Huang Chengwen thinks.

The 3D experience based on AR technology has been applied to many fields, such as car display and real estate sales. But for now, the earliest development time is the most urgent market demand, perhaps in the field of clothing.

Just before the National Day holiday, a large crowd of people gathered before the "3D fitting mirror" imported from Xinghua shopping mall of Zeming business district illustrates the demand of the market. Customers only need to stand in the designated area before the "3D fitting mirror" display screen, and a complete portrait will appear on the display screen.

Then, the screen identifies the hands of the customer through "body sense". With only two arms needed, customers can skate on the screen to choose different functions and styles.

The upper garment can select the number of buttons, adjust the display size and adjust the upper and lower positions by buttons, which is more convenient and faster than the traditional way of fitting.

This is only a preliminary version of the 3D wearable experience. It still does not get rid of the restrictions of the site, and the effect is not real.

With the maturity and cost reduction of deep camera technology, this situation will change after its popularity on smart phones.

"As long as your cell phone is in hand, you can always try out the 3D data through a deep camera for trial wear."

Huang Chengwen said, and now has the technology, can touch the mobile phone screen to stimulate the bio electricity, let people "perceive" to the fabric "touch".

"Depending on the urgency of the market demand, if the demand is large enough and the cost down, then the technology can be applied in 4 to 5 years."

He believes that "in this field, whoever wins the market first will win the opportunity."