Mai Bao Bao To Activate The Brand Under The Main Line By Flash Purchase

At present, the Mai Bao flash purchase business will launch about 5 to 8 key brands in each phase, and will last for 3 days, and there will be updates of contents and forecasts for the next phase of activities every day. On the service, flash shopping channel, like other businesses, provides cash on delivery, Sloan delivery, unconditional refund within 10 days, quick refund, and 17 hours of online consultation per day.

It is understood that unlike the past super brand and commodity super store form, the Mai Bao flash buying business has selected a series of light luxury brands and sub line brand of luggage category, of which the offline brand is the key development object of the business.

According to the discovery of Mai Bao flash purchase channel, besides the popular luggage line and some overseas brands, sports brand and children's brand products are also heavily involved in the business.

For example, Taiwan women's bag brand Carvin, French luggage brand DELSEY, American backpack brand Jworld, children's luggage brand Thomas&Friends, sports brand avec Cotton and linen bags The music brigade, the seven wolves and so on have been appearing on the Mai Bao flash shopping channel.

Mai Bao Bao official website director of the stone spot, flash shopping channel mainly for some shallow stock of goods, in addition to genuine guarantee, Price advantage It's also quite large. Therefore, the conversion rate of flash shopping is relatively high, generally reaching 3% to 4%, and the sales proportion of the entire channel is increasing by stages.

However, Grouper It explains that flash shopping is not the focus of the layout of wheat bags. "This model has long been well known to the public, and many businesses have tried it, and there is not much freshness. But judging from the performance of the channel, it is still quite popular and the result is satisfactory.

"For wheat bags, the main purpose of the flash purchase business is to improve the activity of the whole station. After that, the flash purchase page will gradually increase the choice of products, and will pay more attention to strengthening the brand's flash buying attribute product while enriching the flash buying brand. Grouper said.