YOUNGOR Hand In Top Fabric Brand To Make Customized Garments

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After Xin Ma and Hart Max, Li Rucheng also found the best fabric supplier Cerruti 1881 in the world for the high-end volume customization brand MAYOR.

As chairman of YOUNGOR group, Li Rucheng seems to be showing to the outside world that YOUNGOR's main business is still clothing.

As he says to the media every time.

In October 24th, YOUNGOR announced the strategic cooperation with YOUNGOR, the world's top fabric brand LANIFICIO F.LLI CERRUTI DAL1881 (CERRUTI DAL1881) on YOUNGOR road in Yanan, Hangzhou.

Li Rucheng, who has always been low-key in the signing ceremony, said in a high voice, "YOUNGOR can also build a top-ranking custom garment belonging to China."

Successful cooperation

Unlike the usual press conference, the YOUNGOR Cerruti 1881 conference was very low-key.

Apart from the professional hosts on the stage, the number of media invited is numbered.

But this does not prevent the attention of the two brand cooperation.

In the view of Cerruti 1881, a century old luxury brand, they attach great importance to this cooperation with Chinese counterparts.

On the same day, the 84 year old CERRUTI DAL1881 Nino Cerruti came to the scene. This is the first time he came to Zhejiang with the title of "the father of Italy fashion".

Nino called this cooperation a "cooperation".

In fact, Italians have been visiting the Chinese partner for 15 years. In Nino's words, YOUNGOR has been working closely with CERRUTI before.

In the past, international brands entered China in large numbers, and now China's products can also enter the global market.

"If there is such a demand and prospect, we can even share it with our partners in technology."

Compared with Italians, Li Rucheng has another interpretation of this cooperation.

"The clothing industry has never been a traditional industry, but it is actually a fashion industry."

According to Li Cheng Cheng, after so many years of development, now it seems that in terms of garment manufacturing technology, domestic brands and foreign brands are almost the same, and even better in technology.

"But in terms of fabric, they are still strong."

Li Cheng Cheng said that this is why the most high-end fabric in Italy is chosen to build YOUNGOR's customized MAYOR.

High-end

With locally manufactured products and lower prices, YOUNGOR next wants to use this trick to fully expand its customized brand.

According to Li Cheng Cheng, the high-end custom clothes abroad are basically around 30 thousand yuan, while the price range of YOUNGOR is only between 8000 and 10 thousand.

Clothing is still the main industry in addition to price advantage, YOUNGOR's MAYOR's trouble is obvious.

Li Rucheng said YOUNGOR will try to drive the innovation of MAYOR operation mode in O2O mode, and create a new service mode through the integration of offline experience and mobile Internet.

"MAYOR more than 60 stores will provide a variety of services.

To put it simply, customers can not only get the designer to tailor their clothes to the store, but also make professional designers and fashion consultants door-to-door service through the exclusive fashion hotline or online booking. This time can be completed within 72 hours, and the customized service cycle is 21 days.

"The core skills team of MAYOR is controlled by Xia Guoding, the fifth generation successor of the Hong Band tailor. It is all manual sewing from volume, cutting, sample, sample to sewing parts, and has 300 more processes."

Li Rucheng disclosed that after the opening of Hangzhou stores, new stores in Ningbo, Shanghai and Beijing will also be launched, and MAYOR will expand to 500 in the next 5 years.

When many colleagues develop e-commerce, YOUNGOR seems to be unwilling to be lonely.

In Li Rucheng's view, although the development of the Internet industry still has some drawbacks, it has become a tool that can not be ignored.

"We have been making use of this tool. At present, there are one hundred million sales on the Internet, and we are gradually exploring a mode of combining the entity store with the Internet. YOUNGOR has more than 3000 stores, including more than 600 stores. In the future, we plan to invest tens of billions of dollars to buy large stores. The physical store is the base for a hundred years' business."

It looks like YOUNGOR is making a big move in the "carriage" of clothing.

This seems to confirm analysts' predictions for their 2014 semi annual report, "clothes are not so cold in winter.

7-8 billion profit on clothing is not a big problem.

According to semi annual report, in the first half of this year, YOUNGOR realized 2 billion 173 million 546 thousand and 100 yuan of revenue in garment business, an increase of 1.13% over the same period last year.

"Domestic sales increased by 10% this year, overall sales fell by 10%, but profits increased by 20%."

Li Ru Cheng said.