Spinning And Weaving The Famous Brand Cultural Heritage Enterprises Were Promoted

On the 28~29 th of October, sponsored by the China Textile Industry Federation and the China Textile Workers' Ideological and Political Work Research Association, the 2014 China Textile ten brand culture promotion conference jointly sponsored by Chongqing golden Cora Clothing Co., Ltd. and "Beijing Fang Heng Cup", the China textile brand culture Summit Forum were held in Chongqing.

The conference has introduced and commended 2014 outstanding brands of China Textile ten brand culture, 2014 Chinese textile brand culture innovation award, 2014 China textile brand culture construction, the conference has also increased the promotion of textile and clothing brand name Cultural Heritage Award project, and Jiangsu Dasheng Group Co., Ltd. and other 12 enterprises have been awarded the brand old brand cultural heritage award.

At the meeting,

Chen Weikang, deputy secretary of the textile industry federation Party committee, pointed out that at present, cultural elements have penetrated into the whole process of economic development. The economic functions of the culture are obviously enhanced, and the cultural content of the economy has been continuously improved. From the competition among nations, the competition among industries, the competition among enterprises, and the competition among brands, the competition among cultures will eventually be displayed. Whoever occupies the commanding height of culture and has the advantage of culture will have more competitive advantages and important core competitiveness.

In 2014, the ten major brand culture promotion activities of China's textile industry included the promotion of the ten major brand culture, brand culture innovation award and outstanding brand culture construction.

The successful experiences of excellent enterprises and eminent personages on these brands show that cultural achievement brands, brand heritage culture, culture are the soul of brands, and brand appreciation is due to culture.

The reason why culture thrives.

Yang Jizhao, vice president of China Federation of textile industry, pointed out at the meeting that 2014 outstanding brands of Chinese textile ten brand culture, brand culture innovation award, time-honored brand culture inheritance award enterprise and brand culture construction are all outstanding representatives of the textile industry, covering all aspects of the textile industry. Their experience and Enlightenment are as follows: first, pay attention to leading with advanced concepts and enhance brand cultural value; two, pay attention to product quality and consolidate the brand base; three, pay attention to technological innovation and continuously enhance the market competitiveness of brand products; four, pay attention to fulfill social responsibilities.

Good corporate and brand image; the five is to give full play to the guiding role of entrepreneurs and expand brand social influence.

At the summit forum of China textile brand culture, leaders of many well-known brands from Jin Kola group, Lu Tai Group, Yat fat group, Shanghai textile fashion, Beijing Zhongli, Chongqing Golden Cat Corporation, Wuhan Yu Dahua Group and so on, gathered together to talk about brand culture innovation and enterprise development, and the participants shared the experience of brand culture.

During the meeting, the first meeting of the four three executive directors (enlarged) meeting of the China Textile Research Institute and the national textile enterprise publicity and Education Press (website) Council was also held.