Why Is The Alibaba Going To Hollywood To "Explore The Treasure"

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Xiaobian of the network to introduce to you is why Alibaba go to Hollywood "treasure"?

Ma Yun, chairman of the Alibaba (Alibaba) this week, bathed in the brilliant sunshine of the southern California, and met the executives of Hollywood in a bid to buy more content for mobile phones and tablet computers, according to US magazine.

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Streaming media services, Ma Yun is looking for resources for film and television programs.

According to Bloomberg News, Alibaba has visited the United States once again after its listing in the US in September. Ma Yun, who holds $25 billion in cash, plans to hold talks with a number of companies this week, including Lions Gate Entertainment, Disney (Walt Disney), and twenty-first Century Fawkes (Twenty-First Century Fox).

On Monday, at the WSJDLive global technology conference hosted by the Wall Street journal, Ma said: "my purpose is to find partners."

He also pointed out that China will soon become the largest film market in the world.

With the growing number of middle class in China, the film and television industry is booming.

Christophe Spencer, assistant professor of University of California at Los Angeles (UCLA), believes that China's streaming media industry will keep up with the boom and develop into a very prosperous market in three to five years. The Alibaba has seized a favorable position.

In many businesses, Alibaba continues to invest heavily in the media, such as launching its first TV set-top box with Wasu Media, and investing $1 billion 220 million into Youku Tudou.

In March this year, Alibaba also bought a 60% stake in the ChinaVision Media Group for $804 million and renamed it Alibaba Pictures Group.

Since March, Alibaba has invested more than 3 billion dollars in the entertainment industry.

The number is likely to continue to rise this week after talks between Ma and his consulting team and the movie giant.

"For Alibaba, this move is profound and there are many reasons," Spencer told Bloomberg West. "First of all, they already have a huge online platform, and hope to continue to expand this platform.

The first way they can adopt is to get content, and Hollywood is the place where international content is concentrated.

For Hollywood studios, the benefits of cooperation are great.

At present, Hollywood's film and television companies are working hard to get through the content distribution channels.

At present, Alibaba has signed a content distribution agreement with some media companies.

Disney has signed a contract with Youku potatoes to promote "Captain America 2: Winter warrior" in China, and Lion Gate film has reached an agreement with Alibaba in July to launch streaming media services in China.

"It's relatively easy to distribute a movie in China now than three years ago."

Spencer said, "however, challenges remain.

If you want to be the second largest in the world

To expand business, it is very important to establish a key strategic partnership. "

Jack Ma, CEO of Alibaba, a billionaire, believes China needs first-class cultural products in Hollywood, and Hollywood has become a source of inspiration for him.

In addition, Ma believes that the entertainment industry also helps to train talents and teach people some useful skills.

For example, he thought Whitney Houston's wonderful performance in The Bodyguard made him understand how to give a speech.

"I learned a lot from movies."

He said, "we are always worried that we will be mentally rich after the material enrichment, and that movies are the best way to change the behavior of Chinese young people."